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Demo design — a fictional financial advisory firm by Mesa Web DesignersGet one like this
Fee-only fiduciary
Harbor LedgeFinancial Advisory
Harbor LedgeFinancial Advisory
  • Fee-only fiduciary, always
  • Flat annual fee, not a percentage
  • The same advisor every quarter

Fee-only · Fiduciary · Since 1998

Most of what passes for advice
is a product with a story attached.

We sell nothing. We are paid a flat fee by the people we advise, we hold no commissions, and every recommendation we make is one we would take ourselves. That is a smaller business than the alternative. It is a better one.

Fiduciaryby law, in writingBound to your interest, not to a product shelf.
Flat feenot a percentageThe bill does not grow because the market did.
$0in commissionsWe are paid by you. Only by you. Ever.
Since 1998same practiceThrough four downturns and one panic.

Run the numbers

What the fee costs, over the time that matters.

Most growth calculators leave out the one line that changes the answer. Move the fee slider and watch the last row. That gap is the entire argument for how we charge, and we would rather you saw it than took our word.

$250,000
$2,000
25
6.5%
1.00%

An illustration, not a projection. Real returns are not a straight line, and no honest advisor will tell you otherwise. The arithmetic here is only meant to show how the pieces relate.

After 25 years

$2.27M

What you put in · $850,000What it earned · $1.42M
Before fees
$2.76M
Cost of a 1.00% fee
− $491,980
What you keep
$2.27M

At 1.00% a year, the fee alone takes $491,980 out of this illustration. It is charged on the balance, so it grows every year the market is kind to you — for work that does not.

Talk it through with us

In their words

Ninety families, most of them for over a decade.

Google5.0 · 68
Yelp4.9 · 24
Facebook4.9 · 31
They talked me out of an annuity a bank had spent a month selling me. That conversation paid for a decade of their fee.
Eleanor R. · Scottsdale · Retirement planning
First advisor who ever showed me what the fee actually costs over thirty years. I moved everything the next week.
Devon M. · Phoenix · Investment management
My husband died in March. They handled the accounts, the beneficiaries and the paperwork, and never once mentioned selling me anything.
Ruth K. · Paradise Valley · Estate coordination
Told me they were the wrong firm for what I wanted and gave me two names. I came back four years later.
Samir P. · Chandler · Introduction
Sold the company in 2023. They had been planning for it since 2019, and the tax bill was roughly half what I expected.
Angela T. · Gilbert · Business owner planning
Same advisor for eleven years. She knows my kids' names and my actual risk tolerance, which is lower than I claim.
Frank D. · Mesa · Ongoing advisory
The quarterly reviews actually happen. That sounds like a low bar until you have been with a firm where they do not.
Priscilla V. · Cave Creek · Ongoing advisory
They put the flat fee in writing and it has gone up twice in nine years, both times by less than inflation.
Gordon H. · Fountain Hills · Fee-only planning

Reviews and ratings invented for this demo. A real advisory faces strict limits on the use of client testimonials.

The firm

Small, on purpose, and staying that way.

The name

A ledge is what you do not hit

The firm is named for a navigational hazard and the light that keeps boats off it. That is roughly the job: not to find you a faster route, but to keep you off the rocks that end voyages.

The practice

Ninety families, and that is the cap

We stopped taking new clients twice, both times because we could not have served them properly. A practice that grows past its capacity to return a phone call has changed businesses without telling anyone.

The arrangement

Paid by you, and only by you

No commissions, no revenue sharing, no fund company paying for shelf space. When the only money we receive comes from the person across the table, the advice tends to improve.

How we are paid

The whole arrangement, on one page.

Every firm will tell you it puts clients first. Fewer will put the compensation in writing where you can read it before the first meeting. Here it is, and there is no second page.

Our Form ADV Part 2 says the same thing in the language the regulator requires. A firm that hesitates to hand you theirs is telling you something.

  • A flat annual fee

    Quoted in dollars before you engage us, not as a percentage of a number that moves

  • Fiduciary in writing

    Not a standard we aspire to. A legal obligation we sign

  • No commissions

    We do not sell insurance, annuities, or funds, and we never have

  • No asset minimum

    There is a fee minimum instead, which is the honest version of the same thing

  • One advisor

    The person who plans it is the person who answers the phone

  • Cancel anytime

    No surrender periods, no exit fees, no conversation about loyalty

Request an introduction

An hour, and no obligation at the end of it.

Tell us roughly where things stand. No account numbers, no statements, and nothing you would not say to a stranger at a dinner party. The form is live: it reaches Mesa Web Designers exactly the way it would reach the firm.

What that hour looks like

  1. We listenYou talk for most of it. We take notes and ask the questions nobody has asked you yet.
  2. We tell you the feeIn dollars, out loud, in the first meeting. Not in a follow-up email.
  3. We say whether we can helpSometimes the answer is no, and we will give you two names of firms that can.

Straight answers

The questions worth asking any advisor.

Ask these of us and of anyone else you are considering. The answers are more revealing than the brochures.

What does fee-only actually mean?
It means the only money we receive comes from our clients. Not from a fund company, not from an insurer, not from a custodian paying for order flow. Fee-based, which sounds identical, means something entirely different, and the industry chose those two names on purpose.
Why a flat fee instead of a percentage?
Because the work does not double when the market does. A one percent fee on two million dollars is twenty thousand a year for the same conversations that cost a client with one million half that. We could not explain the difference with a straight face, so we stopped charging it.
Do you have an account minimum?
No, but we have a fee minimum, which amounts to the same thing and is more honest about it. Below roughly seven hundred thousand in investable assets, our fee is a large enough percentage that we will usually tell you to wait or point you to a good hourly planner.
Where is my money actually held?
At a national custodian, in an account in your name, which you can log into without us. We have authority to trade it and no authority to move it anywhere else. That separation is not a courtesy. It is the thing that makes the famous frauds impossible.
Can you beat the market?
No. Neither can the firms that imply they can, over any period long enough to matter. What we can reliably do is lower your costs, lower your taxes, and keep you from selling in March of a bad year — which historically has been worth more than the stock picking anyway.
What happens to my plan if something happens to you?
There are three advisors here and a written continuity agreement with another firm we would be comfortable sending our own families to. You would be introduced, not handed off. We can show you the document.

End of the demo

Harbor Ledge is not real. The website is.

Everything you just clicked — the animations, the calculators, the forms that actually deliver — was built by hand for a company we invented, so you could see the work instead of reading about it. Yours would be built the same way, around your trade, your jobs, and the customers you would rather have more of.

Harbor Ledge is a fictional financial advisory firm created to demonstrate this design. The staff, prices, reviews, addresses, and phone numbers shown above are invented and should not be treated as real.