Research · measured, not guessed
We measured. Here is what the numbers say.
Most claims about small business websites are opinions wearing a lab coat. These reports start from measurements we ran ourselves, publish only aggregates, and show the method, so you can check our arithmetic.
Want to know where your own site lands? The free Website Health Check runs a similar set of checks on your homepage in about twenty seconds.
Numbers are nice. A site that rings the phone is nicer.
If the research describes your website a little too well, talk to the developer who would fix it.