Service
A green SEO score is where the work starts.
The median homepage in our Phoenix-area sample scored 92 out of 100 on Lighthouse's SEO check. Plenty of those homepages still don't say what the business is in a form a search engine can use. We fix that first, then build the pages worth finding.
The report card is kinder than the market.
We ran 487 business homepages through Lighthouse on a simulated phone. That is our Phoenix-area sample. The median SEO score came back 92 out of 100, which looks like an A and gets treated as one. Owners see it and cross SEO off the list. The score is a fixed list of checks, and the Lighthouse guide itself says the audit doesn't cover everything you could do. It has no idea what you sell, who you're up against, or whether anybody types the words on your page.
Look under the grade and there's work. On the homepage, 51% of the sample had no local business markup, the code that tells a search engine your name, address and line of work. 31% didn't have exactly one main heading. 14% had no search description, which leaves Google to build its listing text from the page, as it says it mostly does anyway. 23% had links a search engine can't follow.
None of those is fatal alone, and fixing them guarantees nothing. They are cheap, though, and they come first, because we'd rather not bill you for cleverness on top of a broken link. Our free health check will show you much of this list in a minute. If the trouble is bigger, such as a site Google won't index, we start there.
What you pay for in a month.
Unglamorous things with names. Keyword research, done by asking what your customers type when the need is real, as opposed to what your brochure calls it. Rewrites of pages that already get seen. New service and town pages where the site has nothing to show. Google Business Profile work, since our read is that the map is where a lot of local shopping ends. Citation cleanup, so your phone number matches across the directories that list you. A plan for asking real customers for reviews.
Then a report that lists what changed, with links, beside your rankings, calls and form fills. With call and form tracking in place, those last two are counts and not stories. An empty report is a bad sign, and you should say so out loud. To see how we think about the map, read our Phoenix map pack guide and why a Google profile goes stale.
Five pages can only rank for so much.
You can tune a five-page site for a long time. It still has five pages. A roofer who does repairs, replacements and commercial work across a dozen towns has far more to say than that, and a search engine can't send anyone to a page that doesn't exist. This is the fix owners least expect to hear from an SEO shop.
If the site is thin, a bigger site may do more than months of tweaks. Our 51 to 70 page package, $5,750, is the one we recommend for that reason. It's a fixed price, with SEO and content writing in it. If what you have is worth keeping, we'll say so and work on it. If it isn't, here's what a rebuild involves.
Speed belongs here too. The median homepage in our Phoenix-area sample took 6.5 seconds to show its main content on a simulated phone. How much that costs in rank gets argued about. We'd still rather not pay to attract a visitor and then make them wait. Core Web Vitals repair has its own page.
Ads are for this week. This is for next year.
Google Ads can put you near the top of a results page soon after setup, and the spot goes away when the budget does. SEO runs the other way. It's slow, it takes weeks to months to show much, and what you build stays on your site when the invoice stops. Plenty of businesses have a reason for both. The split depends on how soon you need the phone to ring, and we'll tell you which we'd fund first.
Nobody can promise you a ranking, us included. What we can show is time inside this trade's machinery. We built GatorCrawl SEO, a desktop app that runs an agency's audits and client reports, and Digital Yard Sign SEO, which turns a technician's job-site check-in into a location page. If your rankings just fell and you want that looked at first, start with SEO recovery.
How it works
The order matters more than the tricks.
Read what's there
We go through your site, your Google profile and your listings, and look at who shows up for the searches you want. You get the list in plain English before the work starts.
Fix the plumbing
Markup, headings, search descriptions, links that can't be followed, pages Google can't find. Small jobs, done first, because everything later sits on them.
Build what's missing
Service pages, town pages and answers to real questions, written for your line of work and linked to each other. Listings get corrected and a review routine gets started.
Count and adjust
Each report shows what changed and what rankings, calls and forms did next. We put more into what's moving and drop what isn't.
What stood out was the balance of design and operations.
The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.
They made the technical side feel clear.
We talked about goals first — then platforms, content, search, and automation.
Price it in a minute
See where SEO starts for you.
Tap SEO or Google Maps, say how many locations you serve, and the starting price shows on screen: from $575 a month, moved by complexity, setup and budget. The developer who would do the work gets back to you.
- Every price published on the pricing page
- 0% financing with 25% down. Financed projects are hosted on the DataCram platform for the length of the plan. Shopify stores can't be financed.
- One developer from first call to launch
What do you want help with?
Where should we focus? (pick any)
Locations
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
Search Engine Optimization: questions we hear a lot.
How long does SEO take to work?
Expect weeks to months, and longer in a crowded market. A technical fix can show up soon after Google recrawls the page. Rankings for competitive local searches build slowly, and some barely move. We'll look at who you're up against and tell you what we'd expect before you sign up. If you're starting from nothing, read why a new site isn't on Google yet.
What does SEO cost?
Ongoing SEO and local marketing start from $575 a month. The number depends on complexity, setup and budget, and the pricing page has it in writing. A new site is separate: the website packages run from $1,500 to $5,750 at fixed prices, and past 70 pages we scope it with you and quote a fixed price.
Can you guarantee a top ranking?
No. Google decides, and it doesn't take instructions from us. Google's own advice on hiring an SEO says no one can guarantee a #1 ranking. What we can do is tell you what we'd change, then report plainly on what we did. An agency guaranteeing a position is promising something it doesn't control, so we'd ask exactly what it plans to do.
My Lighthouse SEO score is already green. Do I need this?
Maybe not on that page. Green means the basics passed. It doesn't look at your other pages, your listings, your reviews or your competitors. The median homepage in our Phoenix-area sample scored 92, so a high number sets you apart from very little. If the phone is the worry, read where a site's leads go.
Do I need a new website before starting?
Not always. A sound site gets worked on as it stands. A broken or badly slow one gets fixed first, because in our opinion paying to send people there is a poor use of money. Slow sites and broken pages each have their own page, so you can see what a repair covers before talking about a rebuild.
Will this help me show up in ChatGPT too?
Some of it, we'd expect. Google says ordinary SEO best practices apply to its AI features, and we'd expect clean pages and matching listings to help with other assistants too. Nobody can promise an assistant's answer, and there's specific work beyond the basics. That's on our AI search optimization page.
Find out what the score left out.
See what SEO and website packages cost, then tell us your line of work and your towns. We'll tell you what we'd fix first.