Service
Real estate software for the gap your CRM left open.
Keep the tools that fit. We build what's missing: the lead router, the owner portal, the listing search, the report someone assembles by hand. Custom work starts from $575, with complexity setting the rest.
Buy the CRM. Build the part it won't do.
If your CRM, transaction platform and MLS tools fit how your office runs, keep them. Nobody should pay a developer to rebuild a contact list. Custom software earns its keep in the gap: the rule that sends a listing inquiry to one person and a referral to another, the monthly owner report someone builds by hand, the maintenance request living in a text thread.
These are small tools, and they can stay small. Routing does need something to route. On the homepage, across every kind of business in our Phoenix-area sample and not real estate alone, 49% offered a phone link and no other way in, and 31% had a form, which can be as small as a newsletter sign-up. A phone link hands software nothing to file. If your site looks like that, the website may be the place to start.
Where you can see these parts working.
Athfinity plots listings on a live map, with search, accounts and operator dashboards that report views, clicks, saves and inquiries. That one is youth sports. MacroExits is a marketplace with standardized listings and diligence screens, for buying small digital businesses. American Roofing sends residential, commercial and multifamily leads down separate paths into a custom lead tracker. Blue Water Shipping puts live data feeds on one working screen for a ship agency.
Listings, search, maps, routing and feeds are parts we've built. Fitting them to property work is a job we'd do with your office, and you'd be the one explaining what the trade knows that we don't.
The rules belong to your advisers.
Property work comes with rules: MLS data licenses, advertising standards, fair housing, trust accounts, disclosures, signatures. We don't interpret any of them, and nothing on this page is legal advice. Before we scope a feature that touches one, ask your broker, your MLS, your licensing board or your counsel what applies. We build to their answer, and we'd like it in writing.
Listing data usually comes through your MLS or an IDX provider, on their terms. You arrange the access. We read the terms they give you, then connect the feed and build the search and listing pages inside them. Anything that holds or moves client money goes past your accountant and counsel first.
Where we'd expect an office to start.
A lead router reads where an inquiry came from and what it's about, sends it to the person your rules name, and shows the broker the whole board. Source tracking tells you which channel sent it. An owner portal gives owners the reports and maintenance status your office has approved, and our guess is that it saves some phone calls. A listing search on your own site gives SEO something to work with, subject to what the license allows.
Nothing here promises a closed deal. It should take some retyping off your staff, and that's a claim you can check yourself. If what you actually need is marketing, our real estate page covers that side.
How it works
Your workflow and your rules come first.
You bring the workflow
Show us how one lead, one listing or one maintenance request moves through the office today, along with what your broker or counsel has told you about it.
We write the scope
Users, screens, connections and data, with a flat quote attached. Anything that depends on an MLS license or an adviser's answer is marked as an open item.
We build on test data
Working pieces show up along the way, using made-up records. You check them against how the office actually runs and tell us where we've got the trade wrong.
One team goes first
One agent, one team or one property tries it on live work before everyone else does. Then the rest of the office moves over.
They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.
They made the technical side feel clear.
We talked about goals first — then platforms, content, search, and automation.
What sits next to the software.
WordPress to Next.js Migration
Leave the plugin pile behind, with a redirect map for every old address.
Website Maintenance & Support
Updates, backups, fixes, and a developer who answers the phone. The dull work that keeps a site running.
Web Design & Development
Hand-built sites made to load quickly, with a clear path to the phone.
Price it in a minute
Price the piece your office is missing.
Tap through what it needs to do. Custom applications, portals and integrations start from $575, with users, workflows and connected systems setting the rest. The developer follows up personally, with questions about how your office runs.
- Every price published on the pricing page
- 0% financing with 25% down. Financed projects are hosted on the DataCram platform for the length of the plan. Shopify stores can't be financed.
- One developer from first call to launch
What do you need built?
Pick what fits (pick any)
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
Real Estate & PropTech Software: questions we hear a lot.
Which of your projects should I look at first?
Start with Athfinity and MacroExits, which cover listing marketplaces, maps, accounts and search. Look at those and decide whether the fit is close enough for your project.
Can you integrate MLS or IDX listings?
It's an API job once access exists. Access comes through your MLS or an approved IDX provider, under terms that vary, so ask your MLS what your membership allows. We'd build the search and listing pages inside those terms and sync on the schedule they permit.
How much does custom real estate software cost?
Custom applications, portals and integrations start from $575, with complexity setting the final price: users, workflows and systems involved. You get a written scope and a flat quote before work starts. 0% financing with 25% down is available, and a financed project stays hosted on the DataCram platform for the length of the plan.
Should we use an off-the-shelf real estate CRM instead?
If it fits, yes. We'd connect it to your website and stop there. Custom work is for what the box can't do, such as a routing rule it won't express or a report it can't produce.
Do you build property management portals?
We can scope one: owner reports, tenant requests, maintenance status, staff views of what needs attention today. Rent handling and client funds are another matter, so bring your accountant's and counsel's answers first. We'd start with the piece causing the most phone calls and shape it to how your office works.
Will the software keep us on the right side of the rules?
We don't make that claim for any site or tool we build. Rules on fair housing, advertising, licensing and records belong to your broker, licensing board and counsel. We'll build what they specify, and the sign-off stays with them.
How long does a real estate software project take?
It depends on the scope, so the timeline goes in the written plan. A lead router is a small job and a portal with several user types is a bigger one. MLS approvals and adviser answers run on someone else's clock, and we won't promise a date around them.
Show us the workflow your CRM can't handle.
Lead routing, owner reports, listing search, maintenance requests. Pick the one that hurts. We'll scope it and quote it flat, and tell you if a product you can buy would do.