Service
AI can only quote what it can read.
Generative engine optimization is plumbing and measurement. We make your business easy for ChatGPT, Claude, Gemini and Perplexity to read. Then we check what they say, on a schedule, so nobody has to guess.
The first question is whether the machine can get in.
Assistants that search the live web use crawlers to read your pages. OpenAI, Anthropic and Perplexity each publish theirs, and each ties its search crawler to whether you show up in its search answers. Our read is that some sites turn them away without knowing: a line in a robots file or a security plugin does it, and nothing on the site looks wrong. If that's your trouble, unblocking AI crawlers is a repair, and it comes first.
We tested the search side of this. In our Phoenix-area sample, 8 of 472 homepages were blocked from search indexing altogether and 23% had links a crawler can't follow. We didn't test AI crawlers by name. Our read is that a page a search engine can't use won't fare better with an assistant, and that crawl errors are worth clearing either way.
Most homepages tell the machine they're a web page.
On the homepage, 80% of our Phoenix-area sample carried some kind of structured data. Only 49% carried local business markup. That gap is the interesting part. A good share of these sites have the machinery running and still haven't told it they are a business, in a town, doing a particular kind of work. Our guess is that a plugin put in a generic block and nobody went back.
We write that markup for what you actually do: your name, address, phone, service area, the services themselves, and the questions customers ask. View the source of this page and you'll find some. The questions at the bottom are marked up from the same list you read, so the machine and the customer get the same words.
Nobody outside those companies knows how much markup counts toward being named, and you should distrust anyone who claims to. Google says no special schema.org markup is needed to appear in its AI Overviews or AI Mode. We'd expect markup to help a machine get your facts right, which is a different and more modest claim.
Write pages a model can lift a sentence from.
"Full-service solutions for all your needs" gives an assistant nothing to repeat. "We repair commercial rooftop units in Mesa and Gilbert, and we don't do residential" gives it two facts and a boundary. So we rewrite the vague pages plainly, put the question in the heading and the answer in the line below it, and state prices where you publish them. Content marketing is the ongoing version of that job. Structure counts here too, in our opinion: 49% of homepages in our Phoenix-area sample skipped heading levels.
This sits on top of ordinary SEO, in that order. The other half is what the rest of the web says about you, meaning reviews, listings and mentions. That is GPT and AI search marketing. Most businesses end up needing some of each, and we scope the mix to what the baseline shows. For the short version of what can go wrong, see not showing in ChatGPT.
The answers move, so we keep asking.
An AI answer isn't a ranking you can look up once. We'd expect that if you ask twice, you may get two lists, and Google says its AI Overviews and AI Mode can show different responses and links. So the useful measure is a count: how often each engine names you, against whom, over time. We built AICiteBeam to take it. It checks daily whether ChatGPT, Claude, Gemini and Perplexity name and cite a brand, tracks share of voice against competitors, and sends an alert when an answer changes. We'd rather show you that line than a paragraph of reassurance.
You can start cheaper than a retainer. The free AI visibility check puts one question to the four engines, live. The Deep Report on the same page asks twelve for $49, names the competitors they recommend instead, and gives you a prioritized fix list. If it says you're fine, you've saved yourself a monthly bill.
How it works
Baseline, plumbing, pages, then the same questions again.
Take the baseline
We ask the engines the questions your buyers would ask and log who gets named, word for word. That's the number the rest of the work gets judged against.
Open the doors
Crawler rules, the robots file and the sitemap get checked. Then we write structured data for what you actually sell, in place of whatever a plugin left there.
Make pages quotable
Plain statements of what you do, where and for whom. Question headings with the answer right under them. Facts a model can lift without guessing.
Ask again
The same questions, on a schedule, charted over time. If an engine changes its answer you hear about it, and if the work isn't showing up we change the plan.
What stood out was the balance of design and operations.
The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.
They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.
Price it in a minute
Price the AI search work.
GEO doesn't have its own button in this form yet. Tap SEO and write "AI search" in the notes. Ongoing work starts from $575 a month, and complexity, setup and budget move it from there.
- Every price published on the pricing page
- 0% financing with 25% down. Financed projects are hosted on the DataCram platform for the length of the plan. Shopify stores can't be financed.
- One developer from first call to launch
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Locations
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
AI Search Optimization (GEO): questions we hear a lot.
What is GEO, in plain words?
Generative engine optimization is the work of making your business easy for AI assistants to read, verify and quote, then checking whether they do. It covers crawler access, structured data, plainly written pages and measurement. It builds on SEO and doesn't replace it.
Does structured data get me named by ChatGPT?
We can't tell you that it does, and neither can anyone else outside those companies. We'd expect it to help a model get your name, address and services right. Being recommended depends on more, including what other sites say about you, which is why the reputation side gets its own page.
Should I let AI crawlers onto my site?
For a local business that wants to be found, we'd usually say yes, but it's your decision and some publishers decide otherwise. OpenAI, for one, keeps its search crawler separate from the one that gathers training data, so you can allow one and not the other. We'll show you what your robots file and security plugin allow today, and who they turn away, so you're choosing on purpose.
How do you measure AI visibility?
We ask the engines a fixed set of buyer questions and record whether they name you, how often, and who they name instead. Then we repeat it and chart the trend. The same thinking runs AICiteBeam, the monitoring platform we built. For one quick look, use the free check.
Can you guarantee ChatGPT will recommend me?
No. Those companies decide how their models answer, and the answers change. We can make your business clearer and easier to cite, and show you honestly whether the count moved. A guarantee here would be a guess in a nice suit.
How much does GEO cost?
It's ongoing marketing work, which starts from $575 a month, depending on complexity, setup and budget. It's often combined with SEO because the work overlaps. The one-time Deep Report is $49 if you want the picture before you commit to anything, and the rest is on the pricing page.
Get the number before you buy the work.
Tell us your business and your market. We'll check what the engines say about you today and show you what we'd change first.