Service
Your phone rings. Your report never hears it.
A setup that counts form fills and misses calls grades your marketing on the wrong test. We wire tags, calls and forms so a report can say which campaign produced which lead, then we pick up a phone and check it.
The report can't hear the phone.
We tested the homepages of 487 businesses in our Phoenix-area sample. 79% had a tap-to-call link. On 49%, a phone link was the only way in that we counted on the homepage. Contact pages and email addresses weren't part of the test, so that figure describes a front door and not a whole house. Our read is still simple. For many local businesses the conversion that matters rings, and a ringing phone doesn't report itself to anybody's analytics.
Leave it uncounted and the report grades your marketing on what it can see. Form fills get credit. Newsletter sign-ups get credit. The campaign that made the phone ring gets none, and it may lose its budget to the one that collected addresses from people hoping for a coupon. We'd call that an expensive way to be wrong.
The means to fix this already exist. Google Ads can count calls from your ads, calls to the number on your website, and actions on your site such as sign-ups as conversions. In our experience the gap is labor. Somebody has to set it up and then pick up a phone to prove it works. Running a Google Ads account on a count nobody checked is spending on faith.
What we wire, in the order it matters.
Google Tag Manager goes in first, as the one place tags live. Google Analytics 4 sits behind it. Each ad platform, including Microsoft's if you run it, gets a conversion tag set to fire once per lead. Calls come next. Website visitors see a tracking number, swapped in by where they came from. Your main number stays put on your Google Business Profile and your directory listings, so the listing and the customer both keep the number they know.
Forms count when they're submitted, on the confirmation and not on the click. A form that has quietly stopped sending is a different job, and it has its own repair page.
The end of all this is one report: spend on one side, leads on the other, by campaign. We've wired the same kind of count before. The entries for American Roofing and Bleuwave Plumbing both list a custom lead tracker with Google Tag Manager events.
A wrong number is worse than a blank one.
A blank report at least admits it. A miscounting one goes on looking confident. Count each lead twice and a weak campaign earns a raise. Lose the trigger on the confirmation page and a good campaign appears to have quit, which is about when someone cancels it.
So the first job on any account is a test, and it's a dull one. We submit the forms. We call the numbers. We book the slot. Then we compare what happened with what the reports say happened. If an agency runs your ads, this is a second opinion on its arithmetic. A full Google Ads audit goes further, into the account itself.
One more reason to look: 202 of 472 homepages in our Phoenix-area sample logged browser errors. Plenty of those are harmless, and we can't say any of them touched a tag. Tags do run in that same browser, though, so we check the console before trusting a count.
Cookies make a poor foundation.
49% of the homepages we could audit in our Phoenix-area sample set third-party cookies. A visitor's browser settings can switch those off, so in our view a setup built on them alone is a shaky one. Where the setup supports it, we lean on first-party and server-side signals, so the count depends on them less.
We set tags to follow a visitor's consent choices, and we collect what measurement needs. We'll show you what's collected and why. What your business has to disclose or ask for is a question for your own counsel. We write tags, not legal opinions.
What it costs, and when to skip it.
The setup gets a flat quote up front. It counts as web app, portal and integration work, from $575. Complexity sets the price: the number of platforms, forms and phone lines in play. The published rates are on the pricing page.
If you run no ads and have one phone number, you can skip this. You know where your customers came from, because they told you.
Tracking also won't rescue a page that loses people. It will only report the loss with great accuracy. Finding and fixing that is conversion rate optimization, which starts from the count we're describing here.
ServiceTitan
Tracking leads all the way into ServiceTitan
A conversion that stops at the form fill can't tell you which campaign booked the job. For ServiceTitan shops, these pages cover the rest of the trip.
- ServiceTitan Website Lead Source AttributionUTMs, click IDs and landing pages captured on the website and carried into ServiceTitan campaigns.
- ServiceTitan Marketing ROI DashboardsAd spend beside ServiceTitan bookings and revenue: cost per booked job and return by channel and campaign.
- ServiceTitan Lead-to-Booked-Job AnalyticsThe funnel from lead to booked, completed and invoiced job, with unbooked reasons and CSR booking rates.
How it works
Trust the count only after the test.
Test what's already there
We submit your forms, call your numbers and set the results beside your reports. You get a list of what fired, what stayed silent and what counted twice.
Agree on what counts
You tell us what a real lead is. A quote request and a newsletter sign-up are different events, and the setup shouldn't file them together.
Wire it once
Tag Manager, analytics, ad conversion tags and call tracking go in, with each event named so a person can read it a year from now.
Prove it and hand it over
We run the test calls and test forms again, check each against the report, and walk you through the one report you'll keep reading.
What stood out was the balance of design and operations.
The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.
Instrumental in driving our company growth through expert management of our Google and Microsoft Ads.
Where a clean count tends to send you next.
Market & Competitor Research
Know the field before you spend on it. Real analysis, not a hunch with a deck.
Google Ads Landing Page Design
One search, one page, one next step. Landing pages built around what the ad promised.
Conversion Rate Optimization
Find what stops the traffic you already have, and fix that before you buy more.
Price it in a minute
Price your tracking setup.
Answer a few questions and a starting price shows on screen. Then the developer who'd wire it follows up by phone, text or email, whichever you pick. Have a rough count of your ad accounts and phone lines handy.
- Every price published on the pricing page
- 0% financing with 25% down. Financed projects are hosted on the DataCram platform for the length of the plan. Shopify stores can't be financed.
- One developer from first call to launch
What do you want help with?
Where should we focus? (pick any)
Locations
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
Conversion Tracking & Analytics: questions we hear a lot.
What do you actually install?
Tag Manager and Google Analytics 4 first. Then a conversion tag per ad platform, calls traced to their source and one report of spend against leads. Each piece gets checked with real test calls and test forms. If you're also running social ads, those platforms get the same treatment.
Will tracking numbers mess up my Google listing?
Set up our way, they shouldn't touch it. Your main number stays on your Google Business Profile and your directory listings. Only website visitors see a tracking number, swapped in by source, and it rings the same office.
Our agency already reports conversions. Why would we check?
Because a tag that's wrong gives no sign of it. The agency may be reading the numbers honestly and the numbers may still be off. A check from someone who isn't grading their own campaign costs little next to a budget decision made on bad counts.
How much does conversion tracking cost?
A flat quote, within our integration work, from $575. The count of platforms, forms and phone lines moves the price. A new website package comes with lead form capture and online booking, so the site has something to count from day one. Tracking across ad platforms and phone lines gets scoped on its own.
Can you follow a call all the way to a booked job?
That depends on where your jobs live. If the system has an API, it can often be done. For ServiceTitan shops, lead source attribution covers that trip. For other software it's API integration work, and we'll tell you what your system allows before you pay for it.
Does this keep us within privacy law?
We can't tell you that, and you should be wary of anyone who says they can. We set tags to follow visitors' consent choices and collect what measurement needs, and we'll explain all of it in plain English. Your own counsel decides whether that meets the rules for your business.
Will better tracking bring in more leads?
No. It tells you which ones you're getting and where they came from. What you do with that is the part that may change something, and we can't promise how that goes. Traffic without leads is a separate problem, and a clean count is how you find out you have it.
Find out what your reports have been leaving out.
Tell us which ad platforms, forms and phone lines you run. We'll check what your tracking captures, wire what's missing and quote it flat before we start.