Service
Redesign the site. Keep what it has already earned.
A new look is the easy part. The hard part is carrying your old addresses and search history to the new site, then fixing the path between a stranger and your phone. We plan both before anybody picks a color.
Start by counting what the old site earns.
An old website can be ugly and still pay rent. Somewhere inside it are pages people find on Google, links other sites point at, and a PDF price list somebody bookmarked years ago. Launch a new design without accounting for those and the links lead to an error page, and the first you hear of it may be a drop in your rankings.
So the first job is a list. We crawl the site for every address, read Search Console to see which pages draw search visits, and write down the titles, descriptions, headings and structured data. Each old address then gets one of two fates. It stays where it is, or it gets a permanent redirect to a named new page.
Google recommends server-side permanent redirects when URLs change, says to keep them generally at least a year, and warns that rankings may fluctuate while it recrawls. We take that at its word. We don't promise that nothing will move, and neither should anyone else. What we offer is a map, and a watch on what happens after launch. If a past move has already gone badly, SEO recovery is where to start.
Then fix the path to your phone.
In our Phoenix-area sample of 487 businesses, 49% had a phone link as the only way in that we counted on the homepage. 15% had no way in that we counted. 31% had a form of some kind, a count that includes newsletter sign-ups, and 8% offered online booking.
A new coat of paint on that arrangement gets you the same arrangement, better dressed. Our opinion is that a redesign earns its price on the first screen: what the page says you do, where the number sits, and how few taps stand between a stranger and a booked job. Every package includes lead form capture and online booking, and conversion work can carry on from there.
American Roofing came out of its rebuild with an estimate flow that books a 21-point inspection without a phone call. Precision Leak Detection got its method laid out in four steps, so a customer knows what a visit involves before booking one. Cactus Valley Homes had outgrown a Wix template and then WordPress, and needed a site that carried itself the way its houses do.
Repair the parts nobody can see.
A rebuild puts every page on the table at once, which makes it the cheap moment to fix what's underneath. On the homepages in our Phoenix-area sample, 49% had headings that skip levels, 16% had no meta description, and 18% had at least one image without alt text. None of these will make a customer gasp. They are the housekeeping search engines and screen readers rely on, and they cost next to nothing to get right when the page is being written anyway.
Run your current site through the free website health check before you decide anything. It looks at title tags, descriptions, H1 structure and alt text, among other things, and it will give you a list to hold any designer to, including us.
Sometimes the right answer is smaller.
If the site is broken more than it's dated, repair comes first. Flat prices on the repair menu run from $149 to $399, with a full refund if we can't fix the problem. Design upgrades and mobile fixes can buy time while a real plan gets made, which beats a panic rebuild.
If the complaint is the platform itself, a redesign alone won't answer it. Read what leaving WordPress involves, or look over the comparison page before you commit either way.
What it costs, and what stays put.
The price works like a new build, set by page count: $1,500 for up to 10 pages, $2,250 for 11 to 20, $3,750 for 21 to 50, and $5,750 for 51 to 70. Past 70 pages we scope it with you and quote a fixed price. Every package includes SEO, design, content writing, content management, lead form capture, online booking, one custom third-party API integration, and 1 year of support. The full list is on the pricing page.
The domain doesn't go anywhere. At launch we touch the DNS records the website uses and leave the mail records alone, so your email should never know this happened. If nobody in the building can say where the domain is registered, we find that out before launch, and not during it.
How it works
A redesign, from the crawl to the morning after.
Take inventory
We crawl the old site, read Search Console, and list every address, title and form. You see what the site is earning before anything changes.
Draw the map
Every old address gets a line: same address, or a permanent redirect to a named new page. Nothing gets left to chance or to a catch-all redirect to the homepage.
Rebuild from the first screen
We write and build the new pages, starting with what a phone shows first. You read them and approve them before anything goes live.
Launch, then watch
We change the website's DNS records, submit the sitemap, and watch Search Console for errors and missed redirects. Some movement is normal. Errors get fixed.
Simply amazing!
They took our outdated website and transformed it into a modern, user-friendly platform that truly represents our brand.
What stood out was the balance of design and operations.
The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.
More off the same workbench.
Real Estate & PropTech Software
Custom software for property professionals: agent workflows, listing engines, and client portals.
WordPress to Next.js Migration
Leave the plugin pile behind, with a redirect map for every old address.
Website Maintenance & Support
Updates, backups, fixes, and a developer who answers the phone. The dull work that keeps a site running.
Price it in a minute
Your redesign, priced by page count.
Tell the form roughly how big the current site is and the price appears on screen. Send the address along too, and the developer can look at what it's earning before calling you back.
- Every price published on the pricing page
- 0% financing with 25% down. Financed projects are hosted on the DataCram platform for the length of the plan. Shopify stores can't be financed.
- One developer from first call to launch
How many pages should the new site have?
We recommend 51 to 70 pages for the best initial organic SEO rankings: it gives the site proper page depth.
Also need? (pick any, quoted on top)
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
Website Redesign: questions we hear a lot.
Can a redesign hurt my Google rankings?
It can, and anyone who says otherwise is selling something. Our read is that rankings tend to suffer when addresses change with no redirects and the metadata gets left behind, so we plan against both. Google warns that rankings may fluctuate during a site move, and we can't promise how your rankings will land afterward. If you're already past that point, see our page on ranking drops.
What does a redesign cost?
The same as a new build, by page count: $1,500 for up to 10 pages, $2,250 for 11 to 20, $3,750 for 21 to 50, and $5,750 for 51 to 70. Past 70 pages we scope it with you and quote a fixed price. See the pricing page for what each package includes.
What happens to my domain and email?
Nothing much. The domain stays yours and stays where it's registered. We change only the DNS records the website uses and leave the mail records alone. If your email is already misbehaving, that's a separate problem with its own fix.
Should I redesign or repair?
If the site is broken more than dated, repair it. Flat-priced fixes on the repair menu run from $149 to $399. If the site works but doesn't bring you much, or can't hold what you now sell, a redesign is the better use of the money. Tell us what's going wrong and we'll say which one we'd do.
How long does it take?
Most sites go live in 7 to 10 days, and build starts within 24 hours of your go-ahead. Large sites and custom tools take longer, and you'll hear our estimate before you pay. We'd also steer the launch away from your busiest stretch, because a site move is no fun during a rush. Storm season is a poor time for a roofer to change anything.
Can you keep the parts of the old site I like?
Yes, and you should tell us which they are. Photos, wording that customers quote back to you, and pages that draw search visits can all come across. Content writing is in every package, so whatever doesn't make the trip gets written fresh, and you approve it before launch.
Send us the site you've outgrown.
We'll look at what it earns, what's safe to change, and whether you need a redesign at all. Sometimes the honest answer costs $149.