Service
Web design for the phone in your customer's hand.
We ran 472 Phoenix-area homepages through a test that imitates a phone. The median took 6.5 seconds to show its main content. We hand-build sites with less on them, at a fixed price by page count, and the developer who writes the code answers your call.
The median homepage makes a phone wait.
We put business homepages from around the Valley through Lighthouse, Google's testing tool, set to imitate a modest phone on a slow connection. In our Phoenix-area sample, the median page took 6.5 seconds to show its main content, and 78% took longer than four seconds. Only 49 of 472 reached Lighthouse's top speed band.
The scale agrees. The median homepage weighed 2.74 MB and made 84 requests, and 35% came in under 2 MB. One lab run per site makes this a benchmark, not a verdict on any one business. The research page shows how we did it.
Our read is that weight arrives one reasonable decision at a time. A slider here, a chat widget there, a font nobody asked about. So we hand-build the page and make each item earn its seat. Our work page shows what comes out. If your current WordPress site is sound and merely heavy, a $399 Speed Fix may be all you need, and we'd rather sell you that than a website you don't.
A page also has to work once it arrives.
Speed gets the customer to the page. Then somebody has to read it and tap it. In our Phoenix-area sample, 65% of homepages had at least some text with too little color contrast, and 21% had some tap targets too small or too close together. Gray type on white looks elegant on a designer's monitor. In a parking lot in July it looks like a blank page.
Then there's the matter of getting hold of you. 79% of the homepages had a tap-to-call link. On 49%, a phone link was the only way in that we counted. Another 15% offered no way in that we counted, and 8% offered online booking.
Every package we sell includes lead form capture and online booking, so someone who would rather not call at 9 p.m. still has somewhere to go. Once the site is live, conversion tracking can tell you which of those paths gets used, and conversion work can tune them.
What the price buys, line by line.
Websites are fixed-price by page count: $1,500 for up to 10 pages, $2,250 for 11 to 20, $3,750 for 21 to 50, and $5,750 for 51 to 70. Past 70 pages we scope it with you and quote a fixed price. All of it sits on the pricing page, in plain view, where you can read it without asking anyone.
Each package carries the same eight lines: SEO, design, content writing, content management, lead form capture, online booking, one custom third-party API integration, and 1 year of support. The size changes the price. It doesn't change the list.
Content writing means we write it. In our experience the blank page is where most website projects go to die, so we take that job off your desk. Most sites go live in 7 to 10 days, and build starts within 24 hours of your go-ahead.
A roofer and a law office shouldn't have the same homepage.
Their customers show up with different questions. So American Roofing got an instant-estimate engine and separate paths for residential, commercial and multifamily work, on hand-coded PHP that replaced a WordPress build. James Schafer Law got structured intake forms, so a prospective client can start a matter at midnight. Cactus Valley Homes, a custom home builder, got a portfolio browsed by detail, down to the brass on a vanity.
If your line of work has its own page, start there: HVAC, plumbing, roofing, law firms, or the whole list. Either way you deal with one developer from first call to launch, and nobody has to pass your message along.
When a new website is the wrong purchase.
A site that's broken needs a mechanic. Flat-priced repairs on the repair menu start at $149. A site that works and reads like 2011 needs a redesign, which is a different job with a different first step. A store starts from $2,500 under eCommerce development, and a portal or tool that does real work starts from $575 under custom web applications, with the final number depending on complexity.
How it works
From first call to live site, four stops.
You tell us about the work
A short talk about what you sell, where you go, your best jobs, and what customers ask before they hire you. That talk is the raw material for the writing.
We write and build it
Words and layout get made together, starting with the phone view. Nothing goes on a page without a reason to be there.
You read every word
Nothing launches until you sign off. In our experience your turnaround sets the pace more than anything we do, so quick answers make for a quick build.
It goes live and we test it
Forms get sent, bookings get booked, and the tap-to-call gets tapped. You have 1 year of support from there, and the developer who wrote the code is the one who picks up.
They get it done.
We had no idea where to start; they explained the build process and were patient with our many questions. All expectations and timelines were met. Double thumbs up!
First class all the way!
From the prompt communication, being available seven days a week, to the nuts and bolts of getting our project completed on time and on budget — I highly recommend!
If a website won't cover the job.
Custom Web Applications
When off-the-shelf runs out of shelf. Real software, built for how your business actually works.
Full Stack Development
Front end, back end, database and deployment, with one developer and no handoffs.
eCommerce Development
Catalogs, carts, and checkouts built around how your buyers shop.
Price it in a minute
Pick a size. See the number.
Answer a few questions and the price appears on screen. Tell us how you'd like the developer to get back to you: phone, text or email.
- Every price published on the pricing page
- 0% financing with 25% down. Financed projects are hosted on the DataCram platform for the length of the plan. Shopify stores can't be financed.
- One developer from first call to launch
How many pages should the site have?
We recommend 51 to 70 pages for the best initial organic SEO rankings: it gives the site proper page depth.
Also need? (pick any, quoted on top)
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
Web Design & Development: questions we hear a lot.
What does a website cost here?
It's a fixed price by page count: $1,500 for up to 10 pages, $2,250 for 11 to 20, $3,750 for 21 to 50, and $5,750 for 51 to 70. Past 70 pages we scope it with you and quote a fixed price. You can pay in full or put 25% down, and 0% financing with 25% down runs up to 12 months on any project. Financed projects are hosted on the DataCram platform for the length of the plan. For the wider picture, read what a small business website costs and the real cost of a cheap one.
How long does a build take?
Most sites go live in 7 to 10 days, and build starts within 24 hours of your go-ahead. Bigger sites and custom tools take longer, and you'll hear our estimate before you pay.
Will a new website rank on Google?
SEO is in every package, and we build the pages so a search engine can read them. Nobody honest can promise you a ranking, and we won't. Rankings depend on your market, your competitors, and things outside any developer's hands. If you want ongoing work after launch, that's our SEO service, priced separately from $575 a month, depending on complexity, setup and budget.
Do I have to write the words?
No. Content writing is in every package. We ask what you do, who you do it for, and what customers ask, then we draft the pages and you correct us. You know your trade better than we do, so expect to catch a thing or two.
Can I change things myself after launch?
Yes. Content management is in every package, so your staff can change text, photos, hours and posts without phoning anyone. Our CMS page explains how we set that up so an edit doesn't wreck the layout.
What do you build on?
It depends on the job. Our portfolio runs from Next.js to hand-coded PHP, and we also do custom WordPress when that suits how your team works. WordPress vs. a custom website lays out the tradeoff.
Where do your speed numbers come from?
From our own test of the homepages of 487 independent Phoenix-area businesses, using Lighthouse 12.6.0 with one mobile run per site. 472 of them produced a speed result. We tested homepages only, so the figures say nothing about the rest of those sites. The Phoenix report breaks the city's results out, and we don't promise any site a particular score, yours included.
See the price before the first call.
Every package and every line in it is on the pricing page. Pick the size that fits. If you can't tell, ask, and the developer will tell you straight.