Service
Software for the job your spreadsheet was never hired to do.
A quoting tool, a customer portal or a dashboard, built around the way your shop already runs. Web apps start from $575, with complexity setting the rest and the number written down before any code is.
Start with the tab nobody else dares to open.
Many businesses keep one file that runs the place. It prices the jobs, or tracks the estimates, or remembers which customer gets which rate. One person understands it, and that person takes vacations. We'd call that a software project that started without telling anyone.
The cure is usually a narrow tool: a login, a database, and the screens one job needs. HomeService WebApp, which we redesigned end to end, watches every estimate a contractor sends and flags the stale ones. MEP AI Pro takes a job described in plain language and writes a line-item quote at the contractor's own rates. Coach T's Hit Lab runs lessons, clinics and a roster from one place, where a phone full of text threads used to be. Each one is about how one kind of work gets done, and we'd start yours the same way.
Some of these tools face the customer. A booking screen or an instant estimate is a small application sitting on your site. On the homepage, 8% of our Phoenix-area sample offered online booking and 49% offered a phone link and no other way in. Our read is that there's room. American Roofing's estimate flow shows the idea: it routes each lead by property type and writes straight into a custom lead tracker.
When to buy the thing off the shelf instead.
Buy it if it fits. A decent subscription product gets patched by someone else, and that's worth paying for. We'd say the same on a call and lose the job cheerfully.
Custom starts to make sense under narrower conditions. You've bent the way you work to suit the product. You're paying per seat for features nobody opens. Or the thing you need is the very thing that sets you apart. At James Schafer Law, a hand-coded application with structured intake forms lets a prospect start a matter at midnight, and the practice wakes up to an organized case file. We doubt a subscription product would have fit it so closely.
If the tool will hold medical, legal or financial records, ask your own counsel what applies to them before we scope it. We build to that answer. We don't supply it. And if your real question is about a website and has nothing to do with software, we wrote up WordPress against custom for you.
What the thing is made of.
Usually React and Next.js on the screen, TypeScript throughout, and PostgreSQL holding the data. Some of our working systems run on PHP and MySQL, such as Blue Water Shipping, which puts port maps, pilot sheets, weather and live vessel tracking on one screen for a ship agency. We pick what the job can live with for years, and nobody has ever asked that agency about its hero image.
One developer builds all of it, so a question about the button and a question about the query get the same person. Most tools have to talk to something else, which makes it an integration job too. Some earn automation once the plain version works. And if you're picturing an icon on a phone, read our case against building an app before you pay anyone for one.
How a number gets attached.
Web apps, portals and integrations start from $575. Pricing depends on complexity: screens, user types, connections, and how much logic sits under the buttons. You get a written scope and a flat quote before work starts. An idea that shows up during the build gets its own price, agreed before anyone writes it.
ServiceTitan
Custom applications on ServiceTitan data
For contractors on ServiceTitan, the most useful custom apps usually read its data: an internal tool, a dashboard, or a portal for customers.
- Custom ServiceTitan API ApplicationsInternal tools and standalone web apps built for one job, on top of your ServiceTitan data.
- Custom ServiceTitan Dashboards & AnalyticsOwner, revenue, technician, marketing, branch and job-cost reporting built around your own definitions.
- Custom ServiceTitan Customer PortalsSigned-in pages where customers see their own appointments, projects and documents. No ServiceTitan logins.
How it works
We start by watching one job.
You show us the file
Share the spreadsheet, the inbox or the whiteboard. We follow one real job from start to finish and note where it stalls and who retypes what.
We write the scope
A plain list of screens, users, data and connections, with a flat quote attached. If something on the shelf would do the job, this is where you hear it.
We build the narrow version
The first working version covers that one job. Your staff try it on real work and tell us what's wrong while it's still cheap to change.
The old way retires
The data comes across, the team switches over, and the spreadsheet goes into a folder nobody opens. New requests get a new scope and a new number.
They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.
What stood out was the balance of design and operations.
The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.
What tends to get built next.
Price it in a minute
Price the tool you're picturing.
Tap through what it needs to do and who will use it. Web apps, portals and integrations start from $575, with complexity setting the rest. The developer who would build it follows up by phone, text or email, your pick.
- Every price published on the pricing page
- 0% financing with 25% down. Financed projects are hosted on the DataCram platform for the length of the plan. Shopify stores can't be financed.
- One developer from first call to launch
What do you need built?
Pick what fits (pick any)
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
Custom Web Applications: questions we hear a lot.
How much does a custom web application cost?
Web apps, portals and integrations start from $575. Complexity sets the final price: how many screens and user types, what it connects to, and how much logic it carries. A written scope and a flat quote come before any work does.
How long does one take?
It depends on the scope, so the timeline goes in the written plan, and we won't guess at one here. You may have seen us say most sites go live in 7 to 10 days. That's about websites. An application with logins and logic gets its own plan, and you see working pieces along the way.
Can it replace our spreadsheet without losing the data?
Moving the data is part of the scope. Old spreadsheets hold surprises, such as dates typed as text and prices in the notes column, so we go through yours with you before anything moves. The old file stays where it is until you've checked the new one.
Can it connect to the software we already use?
If the other system has an API, usually yes, and we confirm what it allows before quoting. That's API integration, and it's often half the project. Contractors on ServiceTitan can start with custom ServiceTitan applications.
We only have a rough idea. Is that too early?
It's a fine place to start. We'd rather hear the problem than a feature list, because the feature list is usually someone's guess at the fix. If the idea is the business itself, a product you plan to sell, see what we do for SaaS companies and startups.
Do you build software for a specific industry?
The portfolio runs from trade contractors to a ship agency, so the method travels better than any one specialty. Property offices have their own page on real estate software. The rest of the work is in the portfolio, where you can see what each project does.
Can I finance a custom application?
Yes. 0% financing is available with 25% down: up to 12 months on any project, 24 months from $15,000, and 36 months from $20,000. A financed project stays hosted on the DataCram platform for the length of the plan. The pricing page has the rest.
Send us the spreadsheet you're afraid of.
Tell us what it does and who depends on it. We'll tell you what the tool looks like and what it costs, or that you should buy something off the shelf.