WordPress speed
WordPress isn't slow. What everyone piles onto it is.
A clean WordPress install is quick. Then come the page builder, the nineteen plugins, the 4MB hero images, and hosting chosen by coupon — each adding its half-second toll. We take the tolls back out, and we document the before and after.
Where WordPress speed actually goes.
The weight has a predictable inventory: images uploaded raw from phones (the single biggest thief on the working web), plugins loading their scripts on every page whether used or not, page builders rendering markup four layers deep, no caching between visitors and the database, and shared hosting where the server takes a leisurely second before answering at all.
The order matters because each layer hides the next: you can't judge the hosting until the images are sane, and you can't judge the theme until the plugin scripts stop shouting. Our ranked diagnosis works the layers in sequence — which is why the same $679 tune-up keeps producing dramatic before/afters.
Caching done right — which is rarer than it sounds.
Half the slow WordPress sites we see already have a caching plugin; a quarter have three, fighting. Caching layered on misconfigured is worse than none: stale pages, broken carts, logged-in users seeing each other's sessions. The right stack is boring and specific — page cache for anonymous visitors, exclusions for anything personal or commercial, object caching where the database is the drag, and browser caching set once, correctly.
The other rare art is restraint: the fastest plugin is the deleted one. Every tune-up includes the removal list — the plugins doing nothing but weight — with the judgment call on each one written down.
The measured before and after — and honesty at the ceiling.
Every tune-up opens with screenshots of your PageSpeed and Core Web Vitals and closes with the same shots after — the gain documented, not vibed. And when a site's ceiling is the platform itself (a builder whose output can't pass INP, hosting that can't serve a fast first byte), you'll get that finding with rebuild arithmetic instead of a shrug. Our own hand-built sites are the proof of what the ceiling looks like when there isn't one.
What the tune-up includes.
The full pass, in the order that reveals each layer.
Image optimization
The biggest thief, arrested: proper sizing, modern formats, lazy loading that doesn't break.
Plugin diet
Script-by-script audit — what loads where, what's dead weight, what's redundant.
Caching, configured
Page, object, and browser caching set correctly — with commerce and login exclusions.
Theme & builder weight
Render-blocking scripts deferred, unused CSS trimmed, the builder's toll measured honestly.
Hosting truth
Time-to-first-byte measured — and the evidence if the server is the floor you're standing on.
Before/after report
PageSpeed and Core Web Vitals, documented both sides — the gain in writing.
Site Speed Tune-Up — buy it now, skip the hunt.
Images, scripts, and caching tuned — measurably faster inside 48 hours of starting.
Covers one site: image optimization, script cleanup, caching configuration, and a before/after PageSpeed report. Platform-level rebuilds quoted separately if the site needs more.
Questions we hear a lot.
How much faster will my site get?
Depends on how much weight it's carrying — which is exactly what the diagnosis measures first. Sites with raw images and no caching see dramatic gains; already-tuned sites see honest incremental ones. Either way you get the before/after documented, and if the honest ceiling is low, you'll know before spending.
Will you break anything turning on caching?
That's precisely why configuration matters more than installation: carts, checkouts, logged-in areas, and forms get explicit exclusions, and everything gets tested after. The horror stories come from set-and-forget caching; ours is set-and-verify.
Is $679 the whole price?
For the tune-up, yes — flat, one site, refunded if we can't move the needle. If the diagnosis finds platform-level ceilings (builder, hosting), the fix for those is quoted separately and honestly, and plenty of clients stop happily at the tune-up gains.
Why is speed worth this much?
Because it's three dividends on one fix: visitors convert measurably better as load time falls, Google scores speed via Core Web Vitals, and ad platforms literally charge more for slow landing pages. Slow is a tax on every visitor you'll ever get; the tune-up is one-time.
Adjacent help
Sign-in rarely travels alone. Here's what usually rides with it.
Take the tolls back out.
Send your URL. We'll tell you what it's carrying, what the tune-up will reclaim, and document every point of it.