Service
Bing Ads
Cheaper clicks, older homeowners, real jobs. The channel nobody works.
The channel nobody works is the channel that pays.
Everybody piles into Google and bids each other bloody. Meanwhile Bing sits in the corner, ignored, running the default search on millions of Windows machines in millions of homes — and quietly serving up cheaper clicks to a crowd your competitors forgot exists. Being early to a room nobody else walked into is not a gimmick. It is a margin.
The clicks cost less because fewer people are fighting for them. The buyers skew older, own their homes, and answer the phone. For a lot of trades, that is not a consolation prize. That is the ideal customer.
Older homeowners. Real money. Less noise.
The stereotype about Bing is exactly why it works. Its users trend toward the homeowner with equity, a landline, and a checkbook — the person who needs a new AC and intends to pay for it, not haggle it into the ground. Lower competition, higher intent, and a cost per click that makes the math easy.
Run it alongside the big channel, not instead of it.
This is not a Bing-versus-Google argument. It is both. We run your Google Ads for volume and your Bing Ads for value, and we shift budget to whichever is booking jobs cheapest this month. Two faucets fill the bucket faster than one, and one of them barely anyone else has turned on.
Same rigor, same tracking, half the crowd.
We treat Bing with the same discipline as Google: tight targeting, tracked calls, and landing pages built to convert. Nothing sloppy just because the room is quieter. You can see how we build the pages that turn a click into a call on our work page.
How it works
Four steps. No mystery.
We listen first
You tell us about your shop, your best jobs, and your busy seasons. We learn your trade before we write a word or run a dollar.
We build the plan
A straight, honest plan with real timelines and real numbers. No jargon fog, no mystery line items.
We do the work
The person who built the plan does the work and answers your call. We ship, we measure, we show you what is moving the phone.
We tune and grow
Marketing is not set-and-forget. We cut what wastes money and pour more into what books jobs.
Want the clicks your competitors ignore?
Let us run the numbers on Bing for your market. It is often the cheapest booked job on the board.