Working with Detroit, MI businesses
Detroit is building again. A lot of its websites are not.
Downtown has a mortgage giant, Corktown has a Ford campus, and the neighborhoods have houses built before World War II. Each needs a different kind of site.
What makes Detroit different.
Detroit's employer list reads like a history of the city told in present tense. The City's own financial report, citing Crain's, puts Rocket Companies second with more than 10,000 workers — a fintech that moved its headquarters downtown in 2010 — alongside Henry Ford Health, Stellantis, Detroit Medical Center, Blue Cross Blue Shield of Michigan, and Wayne State University. Ford bought the long-vacant Michigan Central Station and is turning it into a campus, which is pulling Corktown along with it. That leaves a two-speed market for web work. Suppliers, engineering firms, and software vendors sell to large, process-heavy buyers who want capability pages and documentation. Neighborhood businesses serve a city whose median home was built around 1946, per the Census Bureau, and where median household income sits near $39,200 — so a contractor's site has to explain old-house problems plainly and quote honestly, because customers here compare carefully. Add a river crossing to Windsor that ranks among North America's busiest, and cross-border logistics joins the mix.
What we see in this market
- Automotive suppliers, engineering firms, and mobility startups selling into the Big Three and their supply chain.
- Health care systems and the vendors, staffing agencies, and clinics around them in Midtown and New Center.
- Contractors and trades working one of the oldest housing stocks of any big American city.
Where we usually help in Detroit
Not sure which you need? The free health check tells you in about a minute, and every price is published.
In Detroit
What we do for Detroit businesses.
Detroit by the numbers
645,705 — 26th-largest US city
Population (July 1, 2024)
US Census Bureau, Vintage 2024 population estimates (SUB-IP-EST2024-ANNRNK)+1.0% (about 6,200 people)
Population growth, April 2020 to July 2024
US Census Bureau, Vintage 2024 population estimates (SUB-IP-EST2024-ANNRNK)$39,209
Median household income (2024)
US Census Bureau, American Community Survey 2024 1-year, table B19013$95,900
Median home value (2024)
US Census Bureau, American Community Survey 2024 1-year, table B250771946
Median year homes were built (2024)
US Census Bureau, American Community Survey 2024 1-year, table B25035233,767
Total jobs in the city (2024)
City of Detroit FY2025 Annual Comprehensive Financial Report, Schedule 15Businesses online
Nationally, 83% of small businesses now have a website — which still leaves roughly one in six with none (Clutch small business survey, August 2025). No city-level figure exists; this is the national picture.
Clutch via Business Wire, August 2025What runs Detroit
Major employers
Rocket Companies · Henry Ford Health · Stellantis · Blue Cross Blue Shield of Michigan · Detroit Medical Center · Wayne State University
The Detroit calendar
- JanuaryDetroit Auto ShowThe North American International Auto Show at Huntington Place.
- Memorial Day weekendMovement Electronic Music FestivalIn Hart Plaza, in the city that gave the world techno.
- Labor Day weekendDetroit Jazz FestivalBilled as the world's largest free jazz festival.
- Thanksgiving DayAmerica's Thanksgiving ParadeHeld since 1924 and one of the largest in the country.
Local color
Home teams
Detroit Lions (NFL) · Detroit Tigers (MLB) · Detroit Pistons (NBA) · Detroit Red Wings (NHL) · Detroit City FC (USL Championship) · Detroit Mercy Titans (NCAA)
Hometown names
- Diana Ross — singer, born in Detroit
- Smokey Robinson — singer and songwriter, born in Detroit's North End
- Francis Ford Coppola — filmmaker, born in Detroit
- Lily Tomlin — actress and comedian, born in Detroit
Did you know? Detroit sits across the river from Windsor, Ontario, and the Detroit–Windsor crossing is the second-busiest international crossing in North America, after San Diego–Tijuana.
Where we fit in Detroit.
Why these, for Detroit: chosen from the industries above. Every price is published on the pricing page.
Sources for the facts on this page
- US Census Bureau, Vintage 2024 population estimates (SUB-IP-EST2024-ANNRNK)
- City of Detroit FY2025 ACFR (principal employers, from Crain's Detroit Business, July 2024)
- Detroit Auto Show, dates
- Detroit Jazz Festival
- Detroit (economy, culture, sports, Michigan Central, Windsor crossing)
- Diana Ross
- Smokey Robinson
- Francis Ford Coppola
- Lily Tomlin
Work, not promises
Something we actually built.
Core Construction Group
A site for a construction and remodeling firm, organized around the project types it actually takes on — the brief most Detroit rehab contractors need.
A dark, modern build for a veteran-owned Phoenix construction group whose pitch is the org chart: you deal with the owner, not a subcontractor chain.
The part we didn’t write
Clients say it better than we do.
What clients say — in their words
“Casey, the owner and developer, took the project and ran with it 100%. I gave him specific direction and he went well above the call of duty. Five star service all the way!”
“Wow! Casey rocked! The process was so easy, I told Casey what I wanted and he built it. My go-to with my online business, which has grown exponentially since working together.”
“First class all the way! From the prompt communication, being available seven days a week, to the nuts and bolts of getting our project completed on time and on budget — I highly recommend!”
“Simply amazing! They took our outdated website and transformed it into a modern, user-friendly platform that truly represents our brand.”
“They get it done. We had no idea where to start; they explained the build process and were patient with our many questions. All expectations and timelines were met. Double thumbs up!”
“Instrumental in driving our company growth through expert management of our Google and Microsoft Ads.”
“They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.”
“What stood out was the balance of design and operations. The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.”
“They made the technical side feel clear. We talked about goals first — then platforms, content, search, and automation.”
Start here
Tell us what you need in Detroit.
A new site, a rebuild, an application, or something broken that needs fixing today. You will get a straight answer and a flat number — from the developer, not a salesperson.
Prefer to talk? (480) 525-7582. Something already broken? Flat-priced repairs start at $149.
See what your project costs. It takes about a minute.
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
Questions we hear a lot.
We're a Tier 2 auto supplier. Does our website matter to OEM buyers?
It matters before the RFQ. Sourcing teams check certifications, capabilities, equipment lists, and locations long before they call, and a supplier site that only says 'quality and service' gives them nothing to work with. Specific capability pages do.
Most of our jobs are in older Detroit homes. How should the site handle that?
Name the work: knob-and-tube replacement, galvanized pipe, foundation and basement repairs, whatever you actually do. Homeowners search for the problem, not your company name, and a page that describes the problem accurately earns the call.
What does a Detroit small business site cost?
Builds start at $1,500 for up to 10 pages, priced by page count and published on the pricing page. If your current site just needs fixing, flat-priced repairs start at $149.
Also working nearby.
Same developer, same straight answers, whichever of these you are in.
Let's get your Detroit project moving.
Fifteen minutes, plain English, and a number in writing. If we are not the right fit we will say so and point you somewhere better.