Working with Durham, NC businesses
Durham went from tobacco to the City of Medicine. Its newcomers find you online.
Duke and its health system employ tens of thousands, Research Triangle Park sits to the south, and the city crossed 300,000 residents after growing 6.4% in four years.
What makes Durham different.
Durham built itself on tobacco — the Bull Durham brand and the Duke family's American Tobacco Company, whose old factory district is now a campus of restaurants and offices. Today it calls itself the City of Medicine: Duke University and Duke University Health System are the largest employers, with about 39,000 people between them, and Research Triangle Park's roughly 11 square miles of labs lie just south. Parrish Street, once known as Black Wall Street, was home to the North Carolina Mutual Life Insurance Company. Census estimates show the city grew 6.4% from 2020 to 2024, to 301,870. That means a market of researchers, clinicians, founders, and new arrivals, most of whom will meet your business on a screen first.
What we see in this market
- Clinical research, biotech, and lab-services vendors selling to buyers who want evidence and documentation.
- Startups and small software companies that need a working product and a site that explains it.
- Restaurants, services, and trades meeting a steady stream of residents who moved here recently and have no habits yet.
Where we usually help in Durham
Not sure which you need? The free health check tells you in about a minute, and every price is published.
In Durham
What we do for Durham businesses.
Durham by the numbers
301,870
Population (July 1, 2024)
US Census Bureau, Vintage 2024 population estimates for incorporated places (SUB-IP-EST2024-ANNRNK)71st
Rank among US cities (2024)
US Census Bureau, Vintage 2024 population estimates for incorporated places (SUB-IP-EST2024-ANNRNK)+6.4%
Change, April 2020 – July 2024
US Census Bureau, Vintage 2024 population estimates for incorporated places (SUB-IP-EST2024-ANNRNK)$79,234
Median household income
US Census Bureau, American Community Survey 2019–2023 5-year estimates, table B1901393.0%
Households with a broadband subscription
US Census Bureau, American Community Survey 2019–2023 5-year estimates, table B28002Businesses online
No one publishes a count of Durham businesses with websites. The best figure is national: in Clutch's 2025 survey, 83% of US small businesses said they had a website — so roughly one in six still does not.
Clutch small business website survey, August 2025 (via Business Wire)What runs Durham
Major employers
Duke University and Duke University Health System — about 39,000 employees combined, the largest employers · Research Triangle Park companies — about 49,000 employees across the park, which lies partly in Durham County · Duke Clinical Research Institute — downtown · North Carolina Central University
The Durham calendar
- AprilFull Frame Documentary Film FestivalHeld since 1998.
- MayDurham Art WalkArtists show work on the streets downtown.
- Six weeks each summerAmerican Dance FestivalIn Durham since 1978.
- June and SeptemberPride celebrationsThe city celebrates twice a year.
Local color
Home teams
Durham Bulls (Triple-A International League) · Duke Blue Devils (ACC) · North Carolina Central Eagles
Hometown names
- Pauli Murray — civil rights lawyer and Episcopal saint, who grew up in Durham
- Mike Krzyzewski — Duke men's basketball coach
- Ernie Barnes — painter
- Rick Ferrell — Hall of Fame catcher
Did you know? The Bull Durham bull came from a jar of Colman's Mustard — the tobacco maker believed the mustard was made in Durham, England.
Where we fit in Durham.
Why these, for Durham: chosen from the industries above. Every price is published on the pricing page.
Work, not promises
Something we actually built.
AICiteBeam
An AI search-visibility (GEO) platform we designed and built — the sort of software product a Triangle founder would hire us to ship.
Your customers now ask ChatGPT who to hire. This platform tells you whether the answer is you.
The part we didn’t write
Clients say it better than we do.
What clients say — in their words
“Casey, the owner and developer, took the project and ran with it 100%. I gave him specific direction and he went well above the call of duty. Five star service all the way!”
“Wow! Casey rocked! The process was so easy, I told Casey what I wanted and he built it. My go-to with my online business, which has grown exponentially since working together.”
“First class all the way! From the prompt communication, being available seven days a week, to the nuts and bolts of getting our project completed on time and on budget — I highly recommend!”
“Simply amazing! They took our outdated website and transformed it into a modern, user-friendly platform that truly represents our brand.”
“They get it done. We had no idea where to start; they explained the build process and were patient with our many questions. All expectations and timelines were met. Double thumbs up!”
“Instrumental in driving our company growth through expert management of our Google and Microsoft Ads.”
“They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.”
“What stood out was the balance of design and operations. The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.”
“They made the technical side feel clear. We talked about goals first — then platforms, content, search, and automation.”
Start here
Tell us what you need in Durham.
A new site, a rebuild, an application, or something broken that needs fixing today. You will get a straight answer and a flat number — from the developer, not a salesperson.
Prefer to talk? (480) 525-7582. Something already broken? Flat-priced repairs start at $149.
See what your project costs. It takes about a minute.
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
Questions we hear a lot.
We're a startup spun out of a lab. Website first or product first?
Usually a lean, credible site first, so investors and early customers can find and vet you, and the product right behind it. Builds start at $1,500, web applications from $575 depending on complexity, and we will tell you which pieces can wait.
We sell to clinical research teams. What do those buyers want?
Specifics: the study phases or services you support, your quality systems, turnaround times, and who they will talk to. Research buyers are trained skeptics, so a claim without detail behind it reads as a warning.
Durham is growing fast. How do we reach people who just moved here?
New residents search for everything — dentist, plumber, dinner — with no loyalty yet. A complete Google Business Profile, a fast site, and pages that answer basic questions win those first searches, and first customers tend to stay.
Also working nearby.
Same developer, same straight answers, whichever of these you are in.
Let's get your Durham project moving.
Fifteen minutes, plain English, and a number in writing. If we are not the right fit we will say so and point you somewhere better.