Houston SEO across 640 square miles.

Houston is one of the largest cities in the country by land area, about 640 square miles by the Census count, and the metro sprawls well past that. Google's local results weigh relevance, distance and prominence, so a business on the west side is barely visible to a searcher in Pearland unless the site gives Google a reason to connect them. A drive across town can take longer than the job itself, and searchers know it. That reason is a page about the area that says something real.

How many such pages? Fewer than you might think, each better than you might expect. One per area you genuinely serve, with the jobs you do there, the housing you see and how quickly you arrive. Our Playbook covers how many service-area pages a contractor needs. Template pages with the suburb name swapped are the pattern search engines penalize. They also read badly, and customers notice.

Two Houston specifics shape the rest. Nearly half of residents speak a language other than English at home, so Spanish-language pages can open searches your competitors never compete for. And storm content (what to do after flooding, how to document wind damage) earns links and trust long before the next storm arrives. SEO starts from $575 a month, depending on complexity, reported in calls and forms.