Working with Lexington, KY businesses
Lexington sells Thoroughbreds to the world. Your website should keep up.
A city with the world's largest Thoroughbred auction house and a university of more than 16,000 employees asks one website to talk to an overseas bloodstock buyer and a nursing student's parents — sometimes on the same afternoon.
What makes Lexington different.
Lexington drew the nation's first urban growth boundary in 1958, which is why the horse farms still begin where the subdivisions stop. That line shapes the market. Equine operations sell to buyers who fly in for Keeneland's April and October meets and its sales. The University of Kentucky, the largest employer, sets the rhythm for housing, dining, and healthcare. And manufacturers — Lexmark and Big Ass Fans are headquartered here, Lockheed Martin has a large operation, and Toyota builds cars next door in Georgetown — buy and sell through procurement teams that read capability pages line by line.
What we see in this market
- Equine breeding, sales, and racing businesses whose best customers live on another continent and research everything online first.
- A university-and-hospital economy — UK plus area hospitals employing about 7,000 — that keeps clinics, landlords, and restaurants on an academic calendar.
- Manufacturers and their suppliers, from printer makers to industrial-equipment firms, selling to buyers who want specifications, not slogans.
Where we usually help in Lexington
Not sure which you need? The free health check tells you in about a minute, and every price is published.
In Lexington
What we do for Lexington businesses.
Lexington by the numbers
329,437
Population (July 1, 2024)
US Census Bureau, Vintage 2024 population estimates for incorporated places (SUB-IP-EST2024-ANNRNK)59th
Rank among US cities (2024)
US Census Bureau, Vintage 2024 population estimates for incorporated places (SUB-IP-EST2024-ANNRNK)+2.1%
Change, April 2020 – July 2024
US Census Bureau, Vintage 2024 population estimates for incorporated places (SUB-IP-EST2024-ANNRNK)$67,631
Median household income
US Census Bureau, American Community Survey 2019–2023 5-year estimates, table B1901391.0%
Households with a broadband subscription
US Census Bureau, American Community Survey 2019–2023 5-year estimates, table B28002Businesses online
No one publishes a count of Lexington businesses with websites. The best figure is national: in Clutch's 2025 survey, 83% of US small businesses said they had a website — so roughly one in six still does not.
Clutch small business website survey, August 2025 (via Business Wire)What runs Lexington
Major employers
University of Kentucky — 16,743 employees (2020) · Fayette County Public Schools — 5,374 · Xerox — 3,000 · Lexmark International — 2,800, headquartered here · Lexington-Fayette Urban County Government — 2,699 · Lockheed Martin — 1,705
The Lexington calendar
- AprilKeeneland Spring MeetLive racing at the track that also runs the world's largest Thoroughbred auction house.
- April (2026: April 23–26)Kentucky Three-Day EventFive-star eventing at the Kentucky Horse Park.
- JuneFestival of the BluegrassBilled as Kentucky's oldest bluegrass festival.
- OctoberKeeneland Fall MeetThe second of the track's two live-racing seasons.
- Mid-November through December 31Southern LightsHoliday lights at the Kentucky Horse Park.
Local color
Home teams
Kentucky Wildcats (University of Kentucky, SEC) · Lexington SC (USL Championship; women's side in the USL Super League) · Lexington Legends (Atlantic League baseball)
Hometown names
- Mary Todd Lincoln — First Lady, born in Lexington in 1818
- George Clooney — actor and director, born in Lexington in 1961
- Henry Clay — Speaker of the House and Secretary of State, who made his home here
- Thomas Hunt Morgan — Nobel Prize–winning geneticist
- Jim Varney — the actor behind Ernest P. Worrell
Did you know? The Jif plant on Winchester Road is described as producing more peanut butter than any other factory in the world.
Where we fit in Lexington.
Why these, for Lexington: chosen from the industries above. Every price is published on the pricing page.
Sources for the facts on this page
- Lexington, Kentucky — Wikipedia
- 2026 Kentucky Three-Day Event dates
- Mary Todd Lincoln born in Lexington, December 13, 1818 — Jack Miller Center
- George Clooney — Wikipedia
- List of people from Lexington, Kentucky — Wikipedia
- US Census Bureau, Vintage 2024 population estimates for incorporated places (SUB-IP-EST2024-ANNRNK)
Work, not promises
Something we actually built.

MacroExits
A two-sided marketplace we designed and built — listings, buyer inquiries, and the plumbing behind them, which is most of what an equine sales operation needs online.
A marketplace for buying and selling small digital businesses — with the numbers in daylight and two AI analysts on every listing.
The part we didn’t write
Clients say it better than we do.
What clients say — in their words
“Casey, the owner and developer, took the project and ran with it 100%. I gave him specific direction and he went well above the call of duty. Five star service all the way!”
“Wow! Casey rocked! The process was so easy, I told Casey what I wanted and he built it. My go-to with my online business, which has grown exponentially since working together.”
“First class all the way! From the prompt communication, being available seven days a week, to the nuts and bolts of getting our project completed on time and on budget — I highly recommend!”
“Simply amazing! They took our outdated website and transformed it into a modern, user-friendly platform that truly represents our brand.”
“They get it done. We had no idea where to start; they explained the build process and were patient with our many questions. All expectations and timelines were met. Double thumbs up!”
“Instrumental in driving our company growth through expert management of our Google and Microsoft Ads.”
“They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.”
“What stood out was the balance of design and operations. The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.”
“They made the technical side feel clear. We talked about goals first — then platforms, content, search, and automation.”
Start here
Tell us what you need in Lexington.
A new site, a rebuild, an application, or something broken that needs fixing today. You will get a straight answer and a flat number — from the developer, not a salesperson.
Prefer to talk? (480) 525-7582. Something already broken? Flat-priced repairs start at $149.
See what your project costs. It takes about a minute.
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
Questions we hear a lot.
Can a website help us reach buyers who come in for Keeneland?
It can make you easy to vet before they land. That means catalog-style pages for horses or services, an inquiry form that asks for country and time zone, and pages that load quickly on a phone at the sales grounds. It cannot sell a horse, and we will not pretend it does.
Our business rises and falls with the UK calendar. How should the site handle that?
Plan the content around move-in, game days, and graduation, and keep hours and specials editable by you. Every package includes content management, so changing the homepage for a home-game weekend is a five-minute job rather than a support ticket.
We supply manufacturers in the region. What does a procurement buyer look for?
Capabilities, certifications, equipment lists, tolerances, lead times, and a request-for-quote form that accepts drawings. Most supplier sites skip at least three of those, which is good news for the ones that do not.
Also working nearby.
Same developer, same straight answers, whichever of these you are in.
Let's get your Lexington project moving.
Fifteen minutes, plain English, and a number in writing. If we are not the right fit we will say so and point you somewhere better.
