Chesapeake SEO when your customers could live in any of five cities.

Draw a contractor's day on a map and it probably crosses a city line. With four cities on the edges of this one, we'd say what's true: where you are, and which of those you really serve. We ran into this in our own screening. Of 84 candidate sites, 24 fell out when we couldn't find a Chesapeake street address on the site. Some may sit next door and some may not print one, and we can't say which. A search engine, as we see it, has only what you give it, so print the street and list the cities.

The technical basics don't call for panic. A search description shows on 39 of 45, 87% against 82% in the sample. A single H1 shows on 28, 62% against 61%. Business markup is on 21, 47% against 45%. Links search engines can't follow turned up on 10 of 44, 23% against 21%. Vague link text is 36% against 32%. Each of those gaps is a few points or less, on a modest sample, and that's about the same. If yours are missing, fill them in. The median Lighthouse SEO score of 92 says the homepage basics pass, and tells you nothing about who finds you.

What helps most, as we see it, is having a page for what someone searched. A roofer can write one on repairs and one on replacements. A home service firm can give each trade its own page. A builder can write about the projects and where they were. A neighbor-city page should say something true about the work done there, or stay unwritten. SEO starts at $575 a month, depending on complexity and setup, and we promise no rankings. The Chesapeake report has the rest. Send us your list of cities, and we'd tell you which pages we'd write first.