Fort Wayne SEO: the basics are in order, so write the pages.

Be suspicious of any SEO pitch that opens with a scary audit of your Fort Wayne homepage. On the ones we tested, the basics look ordinary to good. A single H1 is on 33 of 45, 73% against 61% in our 31-city sample, the widest gap here and a modest point in the city's favor. A search description is on 78% against 82%, which is about the same. Links a search engine can't follow run 20% against 21%, about the same too. Vague link text runs 31% against 32%. The median Lighthouse SEO score is 92, against 92 in the sample, a passing grade that says nothing about who finds you. Check yours, fix the holes, and don't pay much for it.

The basic we'd add first is business markup. It's on 18 of 45 homepages, 40% against 45%, close enough that we wouldn't lean on it, and low enough that it's worth adding anyway. It should carry your real address and the kind of business you are. Past that, the work of SEO is writing. Fort Wayne anchors a county with suburbs like New Haven and Huntertown, so a service firm needs pages for the places it actually works. Skip the ones it doesn't. A home services company can name them honestly, and 6 such sites came through our test, too few to say more.

The bigger opportunity, in our opinion, is the spec page. Allen County's manufacturing jobs run about 1.8 times the national share, and a buyer looking for a process or a part may search in very specific words. A manufacturer that states its materials, tolerances and sizes in plain text gives a search engine something to match. A practice can answer who it sees and how to get an appointment. Content is slow, and we'd start with one good page. SEO starts at $575 a month, depending on complexity and setup, and we promise no rankings. The Fort Wayne report has the rest of the test. Send us your site and a list of what you make, and we'd start with what's missing.