Local marketing in Fountain Hills, timed to the fountain's calendar.

Fountain Hills publishes its own marketing calendar. Concours in the Hills arrives in February. The fountain has been dyed green for St. Patrick's Day every year since 1979. The Chamber's Fountain Festivals fill Fountain Park in spring and fall, and the Turkey Trot circles the lake on Thanksgiving morning. For restaurants, shops, and galleries, each brings extra people into town, most of them looking things up on their phones. Google Business Profile posts with event-week hours, a short campaign drawn tightly around the park, and social posts scheduled ahead cost little and catch that traffic.

The town's geography helps paid search. Ringed by mountains and tribal land, Fountain Hills is easy to target without paying for clicks from the whole East Valley. Draw the radius around the town and Rio Verde, exclude what you don't serve, and the budget goes further. The audience has money and attention. The median household income is $112,654 and the median home is worth $622,900, according to the Census Bureau. Many residents are retired or work from home, and in our experience they read email. A regular note to past customers, sent before part-year residents return in the fall, is one of the cheapest campaigns available, and it's what our email marketing service is for.

Campaign management runs from $575 a month depending on complexity, and the platforms bill ad spend to you directly. Festival dates are also natural anchors for social campaigns.