Local Marketing · Scottsdale, AZ
Local marketing in Scottsdale: spend in February, survive in August.
Scottsdale's busiest weeks are also its most expensive to advertise in. Then the visitors leave, and a different audience is left to win.
Scottsdale's best months for business are also its most crowded for advertising. When the WM Phoenix Open, the Arabian Horse Show, and the Giants' first spring games overlap in February, every restaurant, spa, and rental is bidding for the same visitors. Then summer arrives, the visitors leave, and the residents who stay are a different audience with different reasons to book.
We plan for both. In season: tight geographic targeting around WestWorld, TPC Scottsdale, and Old Town; ads and landing pages built around one offer at a time; and steady review management, because visitors choose dinner by star rating. Off season: offers aimed at residents — summer rates, loyalty perks, the services people put off while the city was full. Barrett-Jackson in January is its own case: a crowd of collectors and enthusiasts that a detailer, a transport company, or a steakhouse with a long bar can reach with a very small, very specific campaign. Galleries get a weekly rhythm all year from the Thursday Artwalk. Our Yelp marketing and brand management keep the reputation work going between campaigns.
Campaign management begins at $575 a month and rises with complexity; ad spend is paid directly to Google, Meta, or Yelp. Every campaign gets call and booking tracking, so you can see which dollars became reservations and which bought a February click from someone who was never coming.
What local marketing has to get right in Scottsdale
- A campaign calendar built around Barrett-Jackson, the Open, the Arabian Horse Show, and spring training.
- Geographic targeting tight to the venues and Old Town during event weeks.
- Google and Yelp reviews answered within days, in the owner's voice.
- A summer resident offer ready before the visitors leave.
- Booking-level tracking, not just impressions and clicks.
Local marketing from $575 a month***
***Pricing depends on complexity, setup and budget. Ad spend is paid to the platform directly.
Scottsdale by the numbers
Businesses online
About one-third of U.S. small business owners do not have a business website, and 41% lean on a social media presence instead (Small Business Majority, surveys from October 2022 to April 2024). That is a national figure, and it is hard to square with a Scottsdale customer who reads the whole site before booking.
Small Business Majority, August 2024What runs Scottsdale
Major employers
HonorHealth · Vanguard · General Dynamics Mission Systems · City of Scottsdale · Mayo Clinic · Axon
The Scottsdale calendar
- JanuaryBarrett-Jackson Scottsdale auction at WestWorldThe collector-car company's flagship auction; it has been held at WestWorld every year since 1989.
- Early FebruaryWM Phoenix Open at TPC ScottsdaleFive-day attendance usually runs around half a million, which makes it the best-attended event in golf.
- FebruaryScottsdale Arabian Horse Show at WestWorldRunning since 1955 and billed as the world's largest Arabian horse show.
- February–MarchSan Francisco Giants spring training at Scottsdale StadiumThe Giants have trained in Scottsdale since 1984.
- AprilScottsdale Culinary FestivalA week of events concentrated downtown.
- NovemberScottsdale Fashion WeekHeld annually since 2007.
Local color
Home teams
San Francisco Giants (spring training, Scottsdale Stadium) · Scottsdale Scorpions (Arizona Fall League, Scottsdale Stadium) · Arizona Diamondbacks and Colorado Rockies (spring training at Salt River Fields at Talking Stick, on Scottsdale's eastern border)
Hometown names
- Emma Stone — Academy Award-winning actress, born in Scottsdale
- Auston Matthews — NHL star who grew up in Scottsdale
- Frank Lloyd Wright — built Taliesin West, his winter home and studio, in the desert here in the 1930s
- Winfield Scott — the retired Army chaplain the city is named for
Did you know? Scottsdale is described as the largest American city that has never had a rail line — and its Parada del Sol parade is billed as the world's largest horse-drawn parade.
Sources for the facts on this page
- Census Reporter — Scottsdale, AZ (ACS 2020–2024 5-year)
- Wikipedia — Scottsdale, Arizona (employers from the 2022 ACFR; events; history)
- Wikipedia — WM Phoenix Open
- Wikipedia — Barrett-Jackson
- Wikipedia — Scottsdale Arabian Horse Show
- Wikipedia — Scottsdale Stadium
- Wikipedia — Emma Stone
- Wikipedia — Auston Matthews
- Small Business Majority — website and AI research, August 2024
Local Marketing for Scottsdale businesses
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Local Marketing in Scottsdale: questions we hear.
Should we raise our ad budget for Open week?
Only if you can serve the extra demand and the numbers from last year support it. Prices for clicks rise when everyone bids at once. A narrow campaign near the venue often beats a bigger, broader one.
Do Yelp ads make sense for a Scottsdale restaurant?
They can, because visitors use Yelp to choose. But the listing has to be complete and the reviews answered first; ads sent to a neglected page waste money. We fix the page, then test a modest budget.
What should a Scottsdale business advertise in July?
Whatever residents put off during the busy season. Summer is when locals finally have the city to themselves, and the businesses that speak to them then build the regulars who carry the slow months.
More for Scottsdale
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Local Marketing for Scottsdale, priced in the open.
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