Working with Lincoln, NE businesses
Lincoln runs on the Capitol, the campus, and a handful of Saturdays every fall.
Nebraska's capital mixes state government, a Big Ten university, insurers, and a Kawasaki plant — and its restaurants know exactly which weekends matter.
What makes Lincoln different.
Lincoln is Nebraska's capital and second-largest city, and its largest employers say so: the State of Nebraska, Lincoln Public Schools, and the University of Nebraska–Lincoln head the city's 2024 list, followed by Bryan Health and the federal and city governments. Kawasaki's plant employs more than 2,400 people, and insurers and lenders such as Ameritas, Assurity, and Nelnet were founded here. The State Capitol is the second-tallest in the country, and Nebraska football has been played since 1890. For a business, that means steady institutional demand all year, plus the home-game weekends when the Haymarket and downtown fill with visitors from across the state.
What we see in this market
- Vendors and contractors serving state agencies, the university, and the public schools.
- Insurance, lending, and financial firms with deep local roots and compliance-reviewed marketing.
- Restaurants, hotels, and retailers that do a disproportionate share of their year on Husker home weekends.
Where we usually help in Lincoln
Not sure which you need? The free health check tells you in about a minute, and every price is published.
In Lincoln
What we do for Lincoln businesses.
Lincoln by the numbers
300,619
Population (July 1, 2024)
US Census Bureau, Vintage 2024 population estimates for incorporated places (SUB-IP-EST2024-ANNRNK)72nd
Rank among US cities (2024)
US Census Bureau, Vintage 2024 population estimates for incorporated places (SUB-IP-EST2024-ANNRNK)+3.2%
Change, April 2020 – July 2024
US Census Bureau, Vintage 2024 population estimates for incorporated places (SUB-IP-EST2024-ANNRNK)$69,991
Median household income
US Census Bureau, American Community Survey 2019–2023 5-year estimates, table B1901392.0%
Households with a broadband subscription
US Census Bureau, American Community Survey 2019–2023 5-year estimates, table B280028,999
Employer establishments, Lancaster County (2023)
US Census Bureau, County Business Patterns 2023Businesses online
No one publishes a count of Lincoln businesses with websites. The best figure is national: in Clutch's 2025 survey, 83% of US small businesses said they had a website — so roughly one in six still does not.
Clutch small business website survey, August 2025 (via Business Wire)What runs Lincoln
Major employers
State of Nebraska — 7,501 to 9,999 employees (city's 2024 financial report) · Lincoln Public Schools — 7,501 to 9,999 · University of Nebraska–Lincoln — 5,000 to 7,500 · Bryan Health — 2,500 to 4,999 · City of Lincoln — 2,500 to 4,999 · Kawasaki Motors Manufacturing — more than 2,400
The Lincoln calendar
- MayLincoln Marathon and Half MarathonThe city's biggest running weekend.
- May through OctoberHaymarket Farmers' MarketIn the Historic Haymarket downtown.
- Early JuneCelebrate LincolnA downtown community festival.
- Around July 3Uncle Sam JamIndependence Day fireworks and music.
- OctoberBoo at the ZooHalloween at the Lincoln Children's Zoo.
Local color
Home teams
Nebraska Cornhuskers (NCAA Division I; football since 1890) · Lincoln Saltdogs (American Association baseball) · Lincoln Stars (USHL hockey)
Hometown names
- William Jennings Bryan — three-time Democratic presidential nominee
- Hilary Swank — two-time Academy Award winner for Best Actress
- Dick Cavett — talk-show host
- Ted Sorensen — speechwriter and adviser to President Kennedy
- Dick Cheney — 46th vice president
Did you know? Lincoln Airport's 12,901-foot runway was chosen as an emergency landing site for NASA's Space Shuttle.
Where we fit in Lincoln.
Why these, for Lincoln: chosen from the industries above. Every price is published on the pricing page.
Work, not promises
Something we actually built.
TourneyLink
A sports marketplace platform we designed and built — schedules, listings, and sign-ups for a sports-first audience like Lincoln's.
A nationwide directory for youth baseball and softball tournaments — coaches search by location, age, and sport; organizers get their event in front of thousands.
The part we didn’t write
Clients say it better than we do.
What clients say — in their words
“Casey, the owner and developer, took the project and ran with it 100%. I gave him specific direction and he went well above the call of duty. Five star service all the way!”
“Wow! Casey rocked! The process was so easy, I told Casey what I wanted and he built it. My go-to with my online business, which has grown exponentially since working together.”
“First class all the way! From the prompt communication, being available seven days a week, to the nuts and bolts of getting our project completed on time and on budget — I highly recommend!”
“Simply amazing! They took our outdated website and transformed it into a modern, user-friendly platform that truly represents our brand.”
“They get it done. We had no idea where to start; they explained the build process and were patient with our many questions. All expectations and timelines were met. Double thumbs up!”
“Instrumental in driving our company growth through expert management of our Google and Microsoft Ads.”
“They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.”
“What stood out was the balance of design and operations. The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.”
“They made the technical side feel clear. We talked about goals first — then platforms, content, search, and automation.”
Start here
Tell us what you need in Lincoln.
A new site, a rebuild, an application, or something broken that needs fixing today. You will get a straight answer and a flat number — from the developer, not a salesperson.
Prefer to talk? (480) 525-7582. Something already broken? Flat-priced repairs start at $149.
See what your project costs. It takes about a minute.
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
Questions we hear a lot.
Our business doubles on Husker home weekends. How should the site handle that?
Fast pages, hours and reservations at the top, and a game-day banner you can switch on yourself. Visitors from out of town search on a phone in the car, so the first screen has to answer 'open, where, and can I get in.'
We sell to state agencies. What do they look for on a vendor's site?
Registrations, certifications, a clear list of services, past public-sector work described accurately, and a downloadable capability statement. Procurement staff use the website to confirm you are a real, qualified vendor before anything else happens.
Lincoln is smaller than Omaha. Is SEO worth the effort here?
Usually more so, because fewer competitors are trying. In a city of about 300,000, a business with thorough service pages and a well-kept Google Business Profile can own its searches far sooner than in a larger market.
Also working nearby.
Same developer, same straight answers, whichever of these you are in.
Let's get your Lincoln project moving.
Fifteen minutes, plain English, and a number in writing. If we are not the right fit we will say so and point you somewhere better.