St. Louis SEO for a city that belongs to no county.

The Gateway Arch stands 630 feet over a city that belongs to no county. That makes for a good line and a real SEO chore. St. Louis isn't part of St. Louis County, so a business serving both should say so plainly, with a page for each place it really works. We ran into this ourselves. Of 84 candidate sites, 26 fell out of our test when we couldn't find a St. Louis street address on them. Some may be in the county, and some may not print an address, and we can't tell which. A search engine has only what you give it, as we see it, so give it the street.

The basics lag a little here, and they're cheap to fix. A single H1 is on 45% of homepages against 61% in our 31-city sample, the one gap in this list we'd call wide on 42 sites. Business markup is on 38% against 45%, and a search description on 74% against 82%, with 11 of 41 failing that audit. Those could be noise, and they're still worth doing. Links a search engine can't follow are about the same, 17% against 21%. The median Lighthouse SEO score of 92 is a passing grade on the basics and says nothing about who finds you.

After the basics come the pages. With the city's population down 7.7% since 2020, a business may need customers from across the wider region, and our view is that a good page travels farther than a neighborhood ad. A contractor can give the city and each county area its own honest page. A restaurant can say what's close to Forest Park or Soulard if it really is. A law office can give each practice area a page of its own. SEO starts at $575 a month, depending on complexity and setup, and we promise no rankings. The St. Louis report has the full test. Send us your homepage, and we'd start with which St. Louis it thinks it's in.