Local Marketing · Tempe, AZ
Local marketing in Tempe, timed to a calendar that never sits still
Innings in February, the Angels in March, Sun Devil Saturdays in the fall, Ironman in November. Tempe's busiest weeks are printed in advance, and your ad budget should read the schedule.
Few Valley cities pack a local calendar as tightly as Tempe. The Innings Festival at Tempe Beach Park opens the season in February, around the start of spring training. The Angels play Cactus League games at Tempe Diablo Stadium into March. ASU football fills fall Saturdays, and Ironman Arizona comes to town in late November. Each one moves thousands of visitors through a few square miles, most of them searching on a phone for food, parking, a bike repair or a place to sleep.
Good local marketing here is mostly scheduling. Google Ads campaigns that raise bids and tighten the radius on event weekends, then pull back on Monday. Google Business Profile posts that go up a week ahead, not the morning of. Yelp and Google review replies handled while the visitor is still in town. And when the spring semester ends and campus goes quiet, the budget shifts to the residents who stay, and to their air conditioners. The calendar is the same every year, so the plan can be written once and refined, rather than improvised the Friday before a race.
Management of Google Ads and local marketing starts from $575 a month, depending on complexity, and the ad spend goes to the platform directly, never through us. Every campaign is tied to call and form tracking, so you can see which weekend paid and which one only felt busy.
What local marketing has to get right in Tempe
- An event calendar mapped to bid changes: Innings, spring training, ASU home games, Ironman
- Separate campaigns for visitors (tight radius, mobile) and residents (service-based, wider radius)
- Google Business Profile posts scheduled a week before each major event
- Call tracking that separates ad calls from organic and referral calls
- A summer plan for when campus empties and the heat sets in
Local marketing from $575 a month***
***Pricing depends on complexity, setup and budget. Ad spend is paid to the platform directly.
Tempe by the numbers
+11.7% (161,719 to 180,587)
Population growth, 2010–2020 census
Tempe, Arizona — Wikipedia (U.S. Census counts)Businesses online
Nationally, a 2025 Clutch survey found 83% of U.S. small businesses now have a website, which leaves 17% with none. That is a U.S. figure, not a Tempe one; locally, Census estimates show 94.0% of Tempe households have a broadband subscription, so the customers are online even where some businesses are not.
Clutch via Business Wire, August 2025What runs Tempe
Major employers
Arizona State University (8,010 employees, FY2020) · State Farm Insurance (6,550) · Freedom Financial Network (2,300) · JPMorgan Chase Bank (2,220) · City of Tempe (1,983) · Honeywell (1,540)
The Tempe calendar
- FebruaryInnings FestivalMusic festival at Tempe Beach Park, timed to the start of spring training.
- February–MarchLos Angeles Angels spring trainingCactus League games at Tempe Diablo Stadium, the Angels' spring home since 1993.
- September–NovemberArizona State Sun Devils footballBig 12 home games at Sun Devil Stadium.
- Late NovemberIronman ArizonaFull-distance Ironman triathlon held in Tempe.
Local color
Home teams
Arizona State Sun Devils (Big 12) · Los Angeles Angels (spring training, Tempe Diablo Stadium) · Arizona Cardinals (team headquarters; home games in Glendale)
Hometown names
- Carl Hayden — born in Hayden's Ferry (renamed Tempe in 1878); served Arizona in the U.S. Senate for 42 years
- Gin Blossoms — rock band formed in Tempe in 1987, of "Hey Jealousy" fame
- Darrell Duppa — pioneer who suggested the name Tempe, after the Vale of Tempe in Greece
Did you know? Tempe Town Lake was filled with Colorado River water in the summer of 1999; in July 2010 an inflatable rubber dam burst at 9:45 at night and drained the whole lake into the Salt River bed. It was refilled and reopened that October.
Sources for the facts on this page
- Census Reporter — Tempe, AZ (ACS 2020–2024)
- Tempe, Arizona — Wikipedia (employers per FY2020 city financial report, headquarters, events, sports)
- Tempe Town Lake — Wikipedia
- Innings Festival — Wikipedia
- Cactus League — Wikipedia
- Carl Hayden — Wikipedia
- Gin Blossoms — Wikipedia
- Clutch small business website report via Business Wire (Aug 2025)
Local Marketing for Tempe businesses
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Local Marketing in Tempe: questions we hear.
Is it worth advertising on Ironman weekend if we aren't a sports business?
Sometimes. Restaurants, coffee shops, hotels, massage therapists and bike shops usually see the lift. A plumbing company usually doesn't, and should save the money for a 110-degree week.
Should a Tempe service business use Local Services Ads or regular Google Ads?
Often both, for different jobs. Local Services Ads charge per lead and need verification; Google Ads give more control over keywords and landing pages. Our planned guide to <a href="/playbook/google-ads-vs-local-services-ads">Google Ads vs. Local Services Ads</a> walks through the trade-offs.
Our customers are mostly on campus. Can ads target the ASU area specifically?
You can target a radius around campus and schedule ads for the hours students are awake, which is later than you'd think. Platforms don't let you target people by student status, and that's a reasonable limit.
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Local Marketing for Tempe, priced in the open.
Fifteen minutes with the developer, a straight answer, and a number in writing.