Richmond SEO for a city that isn't Henrico or Chesterfield.

Not every customer near Richmond is in Richmond. A firm serving the city and both counties should say so plainly. We met this in our own screening. Of 77 candidate sites, 21 dropped out when we found no Richmond street address on the site. That's a large share. We can't say how many sit in the counties and how many don't print a street, and either way, as we see it, a search engine has only what you give it. Print the street. Name the places. Give a county a page only if you really work there.

The technical side mostly holds up. Business markup is the soft spot, on 16 of 43 homepages, 37% against 45% in our 31-city sample, a gap of a few sites. 5 of 42 have links a crawler can't follow, 12% against 21%, a gap of a few sites. A search description shows on 74% against 82%, and a single H1 on 60% against 61%, both about the same. Vague link wording runs a few sites higher, 40% and 32%. If your own homepage is missing any of those, fix it. The median Lighthouse SEO score of 92 matches the sample's, and it doesn't speak to who finds you.

So the work is pages. In a town of professional offices, we'd expect a good many searches to be specific, and a single page about everything answers none of them well. Local search here means a page per practice area or service, with headings in order, since 60% of homepages we tested skip levels. A law firm can give each area its own page. A financial office can say who it serves, in wording its compliance people have seen. A clinic can state who it treats and how to get in. We charge from $575 a month for SEO, depending on complexity and setup. We don't promise rankings. The Richmond report has the other numbers. Tell us which of the three jurisdictions your clients come from, and we'd tell you what we'd write.