Richmond web design with the headings in order.

An office reader in Richmond skims a page the way a lawyer skims a contract: headings first, then whatever looks like trouble. That's our guess, and we think it's a fair one in a city where professional and business services run about 1.36 times the national job share and financial activities about 1.49 times. Yet 60% of the homepages we tested have headings that skip levels, against 47% in our 31-city sample. A failed check means some headings on the page jump a step, and that's enough to muddle the outline. So design here starts with a list. Write down what the page says, in order and by level, then draw it.

The rest of the page gives you less to do. The median weighs 2.41 MB against 3.08 MB, and 16 of 42 came in under 2 MB. Contrast failures run 55% against 62%, a modest point in Richmond's favor. Tap targets are about level at 17% and 22%. Images served too small for the screen show on 8 of 42, 19% against 13%, close enough to be noise, and an easy check on your own. A law firm can put the practice areas in an order a client can follow. A financial office can say who it serves before it says how it thinks. A clinic can answer the new-patient question in a heading of its own.

Often this isn't a new site. If the structure is the only trouble, start with design fixes, where repairs begin at $149. If you do want a new one, websites run $1,500 to $5,750 at a fixed price, up to 70 pages, and online stores start at $2,500. We'd ask whoever builds it to match the page weight you've got. The Richmond report holds the whole test. Send us the outline of your homepage, and we'd mark it up for you.