San Bernardino local marketing for the April fair, the August tournament and every plain Tuesday.

The calendar gives you a few loud weeks. The National Orange Show Fair comes in April, Little League West Region softball and baseball tournaments in July and August, and Rendezvous Back to Route 66 downtown in the fall. Visiting families may look up a place to eat from a phone. A restaurant has reason to plan around those dates, and to check its hours first. A plumber doesn't, and should spend on the plain weeks. A logistics supplier may want to skip the public altogether and aim ads at business buyers.

Then look at the door. These counts come from our 31-city sample, not from this city. Of 1,274 homepages, 923 had tap-to-call, 400 had a lead form, which can be a newsletter sign-up, and 125 had online booking. On 570, a phone link was the only way in we counted, and 213 offered none of the three. Among the 144 food and drink sites, 17% had booking. Among the 310 health sites, 10% did. Among the 90 home services sites, 2% did. We counted homepages only. Before you pay for a click, see which way in your own homepage offers.

Here's the order we'd go in. Fill out your Google Business Profile first, with real hours and photos. Ask for reviews when a job is done. Reviews weren't part of our test, so that's judgment. Then run Google Ads where a sale can pay for them, with tracking so you can tell what came of it. Local marketing starts at $575 a month, depending on complexity, setup and budget, and ad spend is paid to the platform directly. The San Bernardino report has the numbers behind this. Tell us your busiest week and your slowest, and we'll sketch what we'd do with each.