Spokane local marketing, timed for a May race and a June tournament.

The city's calendar does some of the marketing for you. The Lilac Bloomsday Run and the Armed Forces Torchlight Parade come in May and Hoopfest in June, and a visitor may look up food nearby from a phone. What happens next depends on the homepage. We counted a phone link and no form or booking tool on 21 of 43, 49% against 45% in our 31-city sample, about the same. Lead forms appeared on 28% against 31%, and we found none of the three on 9 of 43. That's homepages only, and a form might be a newsletter sign-up.

So we'd begin with one more way in, then the Google Business Profile. Our read is that a parade crowd finds the listing before the site. True hours, recent photographs and real reviews do most of that work. Service businesses have a different calendar, and for them, the first useful step is tracking calls and forms to see what's arriving. Among the 9 health sites we tested, 6 had a call link, which is a small count and a place we'd check first if we ran a practice.

Ads come last. Each should land on a page built for that search, with the main content up quickly, since 37 of 43 homepages we tested took over 4 seconds on a simulated phone. A restaurant may want a weekend push around Hoopfest. A repair shop may do better with steady local search. A home-service firm may want both. Plans run from $575 a month, and your ad spend goes to the platform on top of that. We don't promise leads. The Spokane report has the rest. Tell us your busiest week last year and we'll plan back from it.