Painting & Coatings web design agency
Paint covers the prep. Your website can uncover it.
Two bids on one stucco house can read the same until someone explains the crack repair, the primer and the masking. We build painting sites that make that explanation before the walkthrough, at a flat published price.
Free 15-minute call · written quote · build starts within 24 hours
Fixed prices, published
- Up to 10 pages$1,500
- 11 to 20 pages$2,250
- 21 to 50 pages$3,750
- 51 to 70 pages$5,750
Each one includes SEO, design, content writing, content management, lead forms, online booking and a year of support. See the full price list.
What we measured
47 independent Phoenix-area home-service trades, tested on a simulated phone. Homepages only, totals only, and no business is named.
66median mobile speed score, of 100
6.2suntil the main content shows
13%offer online booking on the homepage
43%show a phone link and no form or booking
From our Phoenix-area website tests. A small group can swing on a few sites.
A finished wall won't argue for the higher bid.
A good paint job erases its own evidence. The crack repair sits under the primer, the primer sits under two coats, and the masking went home in a trash bag. The homeowner is left holding two numbers, and we'd expect the lower one to look like the better deal. Your website is the one place the sanding can still be seen, so that is what we build it around.
Then comes the estimate. Among the home-service sites we tested, 43% show a phone link and no form or booking on the homepage. That group spans many trades and doesn't break out painters, so read it as a neighbor's habit. Our read for your trade: a phone link can't receive a photo of a peeling fascia. A form can, along with a room count, so you can size up a job before you drive to it. If your site has a form and it has gone quiet, check whether it still works. Our $149 error fix covers a broken one.
The work also keeps a calendar. Our read is that exteriors crowd into spring and fall while interiors carry the hot months, so one page for everything spends half the year selling the wrong job. Separate pages let search and ads point at whichever crew has room. Nobody can promise you a ranking, and we won't. We can give a search engine something specific to read.
What we build against
- Close work hidden behind wide shots taken from the curb.
- Prep that never gets a sentence, so your bid and the low bid read alike.
- Interior, exterior, cabinets and epoxy crammed onto one page with one paragraph.
- An estimate form that asks for a name and a message, then needs a call to learn the job.
- HOA color approval left for the homeowner to discover after saying yes.
Inside a painting & coatings website
What a painting site has to show before the walkthrough.
A painting site earns its pay in close-ups. A cut line along a ceiling. The edge of a cabinet door. A patched stucco crack in low sun. We think those shots say more than a house photographed from the street, and a steady phone can take them. Shoot the before and the after from the same spot, and ask the owner before you show anything that identifies the house.
The other half is words. Say what you wash, what you patch, what you prime and what you mask, in that order, with a picture of each on a real job. Name the paint you buy and the sheen you'd put in a bathroom. Say how the furniture moves. If you offer a written warranty, give it a page and include what it leaves out. This may be the part you'd rather not write, and content writing comes with every package.
Then keep the story consistent. Put the same best photos on your Google profile and in your gallery. Add call and form tracking so you can see whether stucco or cabinets is paying for the ads. The painting marketing page has the rest of that plan.
The pages a painting contractor's site needs
Exterior repaints and stucco
What gets washed, patched and primed, which coatings you'd choose, and the weather you won't paint in.
Interior painting
How rooms get protected, what moves, low-odor options, and what living in the house looks like that week.
Cabinet refinishing
Spray or brush, where the doors go, and how long before the kitchen is a kitchen again.
Epoxy garage floors
Grinding, moisture testing, flake choices, and the day the car can come back.
Our prep, step by step
Photos of each stage on one real job. This is the page that defends a higher number.
Color help and HOA submittals
What you'll supply for an HOA packet and how sample visits work, so an exterior job doesn't stall at the board.
Written warranty
What's covered, for how long and what isn't. Stucco movement belongs in the sentence, not in a later argument.
Features that earn a painter the walkthrough
An estimate form that takes photos
Rooms, ceiling height, surface and a few pictures from a phone. Lead form capture comes in every package, and we quote upload fields in writing. A form that asks the right things can save you a drive to a job you'd never win.
Galleries sorted by the job
Interior, exterior, cabinets and floors, with detail shots beside the wide ones. We'd size images for phones to keep a long gallery from dragging the page down.
Sample-visit booking
Online booking comes in every package too. Point it at a color sample visit, which asks less of an undecided homeowner than a full bid does.
A plain sheen and product guide
Which products you buy and which sheen goes where. It answers what a homeowner may not want to ask a painter, and it gives AI search tools plain sentences to read.
Follow-up on quotes already sent
We built HomeService WebApp, which tracks outstanding estimates for contractors and flags the stale ones. A smaller version of that idea, a reminder on your own quotes, may suit a painting crew. We'd quote it in writing first.
Mistakes we'd paint over on a painter's site
- Wide shots only. Nobody can judge a cut line from the curb.
- A lifetime warranty with no written terms anywhere near it.
- A stock photo of a smiling man with a roller. He isn't on your crew, and he has never been that clean.
- One form for a full exterior and a single bedroom, which takes a callback just to learn the size of the job.
Why a painter would call us.
We write the prep page
Content writing comes with every package. You tell us how you prep a stucco wall, and we turn it into a page. You stay on the ladder.
A bid with nothing hidden
You know what a vague estimate does to a customer. Our sites are fixed prices by page count, published on the pricing page, with a written quote before money moves.
Work you can open and judge
Bleuwave Handyman groups walls and paint among more than 40 services, and American Roofing splits its leads three ways. Open both and see how we handle a long list. The same developer who quotes your site builds it.
Recent builds, live right now.
The full portfolio
Bleuwave HVAC
HVAC — Residential & Commercial
A WordPress site rebuilt on Next.js, a same-day HVAC operation with an instant-estimate engine, 0% financing flow, and 40+ service pages, built to load fast and book jobs around the clock.
American Roofing & Waterproofing
Roofing & Waterproofing
A WordPress roofing site rebuilt from scratch on a full custom stack, near-perfect PageSpeed and an instant-quote engine that books inspections while crews are on a roof.
Bleuwave Construction
Full-Stack Build · Commercial & Residential Contractor
A veteran-owned Phoenix contractor that self-performs everything under $100,000, built around the one promise clients actually care about: the people who quote the job are the people who show up.
Regional Concrete
Custom PHP Build · Concrete Contractor
A Battle Creek, Michigan concrete contractor working since 2008, with a site that takes a homeowner or a plant manager from the right service page to a written estimate.
Simply amazing!
They took our outdated website and transformed it into a modern, user-friendly platform that truly represents our brand.
They get it done.
We had no idea where to start; they explained the build process and were patient with our many questions. All expectations and timelines were met. Double thumbs up!
Questions we hear a lot.
What does a painting contractor's website cost?
You pay by the page, at a flat price: $1,500 for up to 10, $2,250 for 11 to 20, $3,750 for 21 to 50 and $5,750 for 51 to 70. Exterior, interior, cabinets, epoxy, prep, warranty and contact fit in the first tier. A page for each town you paint in usually moves you up one. The price covers SEO, design, content writing, prep page included, content management, lead form capture, online booking, one custom third-party API integration and a year of support. The pricing page has the details.
How would you organize a painter's services and leads?
Bleuwave Handyman shows how we handle a long list: walls and paint is one category among more than 40 services, with same-day booking. American Roofing sends residential, commercial and multifamily leads down separate paths, which is how we'd split your homeowner and property-manager work. Open both, and tell us what your customers would need changed.
How much prep detail is too much?
We'd keep the prep page long and every other page short. We'd expect most readers to want one sentence on it and a link. The one comparing two bids may read the whole thing, and that reader is why the page exists.
Can the estimate form give a price?
It can collect what you need to give a range: rooms, ceiling height, surface and photos. We'd say on the form that pictures give a first read and the walkthrough sets the number. If you want a form that returns a range by itself, that is web app work, from $575, and the price depends on complexity.
Should the site mention lead paint?
If your firm holds a lead-safe certification, show it on the pages an owner of an older home will read. What a rule requires on a given job is a question for the agency that issues the certification or your own adviser. We won't summarize it on your site.
How fast can it go live?
Build starts within 24 hours of your go-ahead, and most sites go live in 7 to 10 days. Tell us which season you're aiming at. If it's spring, we'd build the exterior pages first.
We already have a site. Do we need a new one?
Maybe not. Run the free health check first. A repair may cover a slow gallery or a dead form. If the site can't carry the prep argument at all, a redesign is the honest answer, and we'll say which one on the call.
Where to look next
- Painting & Coatings MarketingThe full marketing playbook for your trade: SEO, ads, and season strategy.
- How We BuildThe hand-coded stack behind the PageSpeed scores.
- Pricing & EstimatorSlide to your project size — real numbers, in the open.
- SEO ServicesBuilt to be found, then tuned to stay found.
- Already Have a Site?Repair, upgrade, or rebuild, with the honest verdict first.
- ROI CalculatorRun your numbers before you spend a dime.
- Med Spas & Aesthetics Web DesignBotox, filler, and glow-ups. A market that spends — if you own the search.
- Dental & Orthodontics Web DesignNew patients start with a search. We help make your chair the one they find.
- Attorneys & Law Firms Web DesignInjury, DUI, family law. The highest-value clients in local search, within reach.
Show them what the low bid left out.
Bring your best close-up to a 15-minute call with the developer. A written flat quote follows.