Dental & Orthodontics web design agency
Your front desk has two hands. Let the website take some of the questions.
Do you take my plan. Can you see me this week. What happens at the first visit. A dental site can answer all of that in writing, at any hour, and leave your staff to the patient standing in front of them.
Free 15-minute call · written quote · build starts within 24 hours
Fixed prices, published
- Up to 10 pages$1,500
- 11 to 20 pages$2,250
- 21 to 50 pages$3,750
- 51 to 70 pages$5,750
Each one includes SEO, design, content writing, content management, lead forms, online booking and a year of support. See the full price list.
What we measured
48 independent Phoenix-area dentists, tested on a simulated phone. Homepages only, totals only, and no business is named.
64median mobile speed score, of 100
6.6suntil the main content shows
13%offer online booking on the homepage
65%show a phone link and no form or booking
From our Phoenix-area website tests. A small group can swing on a few sites.
Our read: every question the website skips lands on the front desk.
Our read of a dental front desk at ten in the morning: somebody is checking out the last patient, confirming tomorrow, arguing with a carrier and reaching for the phone, all at once. We'd guess a good share of those calls ask the same few things. Each of those things has an answer that could sit on a web page, and a web page doesn't need a lunch break.
Among the 48 dentists in our Phoenix-area sample, 96% have a tap-to-call link on the homepage. 65% show that link and no form or booking. 13% offer online booking there. The phone link is right, and it stays. It just shouldn't be the only door, because at eight in the evening that phone may ring in an empty office. We've written about the callers you never hear about, and conversion work is how we'd go looking for yours.
So we build the site around the desk: booking by visit type, an insurance page your staff can edit and a new-patient page that does the explaining. Your Google Business Profile and search work can sit under the same roof, and the dental marketing page says how.
What we build against
- An insurance list that still names a plan the office left two years ago.
- A new-patient page that amounts to a phone number and a pleasant adjective.
- Emergency visits mentioned once, in a paragraph near the bottom of a services page.
- Implant and aligner work folded into a single line, for a decision we'd expect to take weeks.
- A booking button that opens a blank message box, so the desk ends up calling everyone back.
Inside a dental & orthodontics website
Start with the page that gets asked about most.
We'd start with insurance, because we'd expect a new patient to hunt for it first. List the plans you're in network with, let your staff change the list without calling anyone, and tell the reader to confirm coverage with your office. If you run an in-house membership plan, it goes on the same page. What you may say about fees and coverage is a question for your own adviser, and what your ads and claims may say is one for your state dental board or counsel. We publish what you approve.
The new-patient page comes next: what to bring, how long the first visit runs, where to park. Health history is a different animal. We'd link to the intake your practice software already provides instead of building a form for it, and your privacy adviser gets the last word. For a site with plain forms that stopped working, that's a small repair.
Then come the pages people read slowly. A patient thinking about implants or aligners may read your page several times over several weeks, our read, so it's worth writing properly. We draft from your dentist's own account of how the work goes, and your dentist corrects us. We don't write clinical advice, and we don't promise an outcome.
The pages that lighten the desk
New patients
What to bring, how long it takes and the link to your practice software's patient forms, so the desk can stop reciting it.
Insurance and membership plan
Current in-network plans, a line saying to confirm with your office and your in-house plan if you run one.
Emergency visits
How to reach you today and what your office can actually offer, with any instructions in your dentist's own words.
Implants and long cases
The steps as your dentist performs them, for a reader who may come back to the page more than once.
Nervous patients
What your office does for someone who hasn't sat in a chair in ten years, and any sedation you offer, described by your dentist.
Dentists and hygienists
Degrees, schooling and a human sentence or two, with real photos of the people on your team.
What takes the weight
Booking by visit type
New-patient exam, cleaning and emergency each get their own path, and you choose which ones a stranger may book. Online booking and one custom third-party API integration come with every package. Whether your practice software allows a connection is the first thing we check.
A plan list staff can edit
Insurance plans live in the content manager as a plain list. When the office drops one, the front desk removes it and the site agrees by lunch.
A phone link that works with a thumb
We keep the number on every screen and big enough to hit. Lighthouse flagged tap targets as too small or too close on 21% of the homepages in our Phoenix-area sample, so we check that too. Mobile repairs cover the same ground on a site you already have.
Someone to answer at night
An AI receptionist can take a name and a reason for the call, book into your calendar and hand urgent callers to the number your dentist picks. It says it's AI. We'd write its rules so it gives no dental advice. Callers may mention their health, so ask your privacy adviser whether it should answer at all, and have them read those rules first.
A page that shows up promptly
The median homepage among the dentists we tested took 6.6 seconds to show its main content on a simulated phone. We wouldn't ask someone with a toothache to wait on it. If that's your current site, here's where we'd look first.
What we'd fix on a dental site
- Logos for plans the office no longer takes. The patient finds out at the counter.
- A health history box on the general contact form. Ask your privacy adviser before you keep one.
- Stock photography, in a business where the reader is deciding whose hands go in their mouth.
- A same-day emergency promise on a schedule that hasn't had a same-day opening since spring.
Why a dental office would hire a developer like us
We build for the desk
We'd ask your front desk what it gets asked, then write those answers into the pages. The office manager's list is the best brief we can get.
Your staff can keep it true
Plans, hours and providers change. Your team edits them without a ticket, and a year of support comes with the package if something breaks.
We stay out of the operatory
We don't give dental, legal or insurance advice, and we won't tell you what your board allows. We publish what you and your advisers approve.
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What stood out was the balance of design and operations.
The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.
First class all the way!
From the prompt communication, being available seven days a week, to the nuts and bolts of getting our project completed on time and on budget — I highly recommend!
Questions we hear a lot.
What does a dental website cost?
The price follows the page count: $1,500 for up to 10 pages, $2,250 for 11 to 20, $3,750 for 21 to 50 and $5,750 for 51 to 70. All four include SEO, design, content writing, content management, lead form capture, online booking, one custom third-party API integration and a year of support. A single office with six or seven core services usually needs fewer pages than a multi-location group, and the pricing page lays out the rest.
Can new patients book online?
Online booking comes with every package. How far it goes depends on your practice software. If the software allows a connection, patients can see real openings for the visit types you pick. If it doesn't, a short request form with a stated callback time can still take a call off the desk. Custom work beyond that starts at $575, depending on complexity.
Can patients fill out health forms on the website?
We'd send them to the intake your practice software provides and keep our own forms to a name, a phone number and a preferred time. That's our default and not legal advice. Your privacy adviser decides where patient information may go.
Can you promise the site satisfies HIPAA?
No. We don't make that claim about any site. How that law applies to your office is a question for your counsel or privacy officer. Tell us what they want in writing, and we'll say plainly whether we can build it.
What can our site say about cosmetic results?
Ask your state dental board or your counsel. Our drafts don't promise an outcome, and we'll publish your photos and claims once your adviser has cleared them. We'd rather you ask before launch than after a letter.
Will this get us into the top results for dentist searches?
We can't promise that, and we'd distrust anyone who does. Every package includes SEO. Ongoing search work starts at $575 a month, depending on complexity, setup and budget. If you want to see how we think about the map results, we wrote up the Phoenix map pack.
Where can I see your booking work?
Coach T's Hit Lab, a training business where players and parents book lessons online, shows how we build it: the calendar fills from those bookings. A dental schedule has more rules, so we'd start from yours. The medical practice page covers some of the same ground.
How long does it take?
Build starts within 24 hours of your go-ahead, and most sites go live in 7 to 10 days. A big part of that clock is yours: your plan list, your photos and your dentist's corrections. Waiting on an adviser's review adds whatever time the adviser takes.
Where to look next
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- Already Have a Site?Repair, upgrade, or rebuild, with the honest verdict first.
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Ask your front desk what it gets asked.
Bring that list to a 15-minute call with the developer. You'll get a written flat quote and a straight answer on what your practice software allows.