American Roofing & Waterproofing · landing page
Phoenix Roof Inspection
Live headline: “Your roof is keeping a secret. Let's go find out what it is.”
See it for yourself
This page is live. Open it, use it, and check every number on this page against the real thing — that is why the link is here.
View the live pagehttps://americanroofingnow.com/roof-inspection-phoenix-arizona-roofing-contractor-american-roofing-waterproofing
Part of the American Roofing & Waterproofing build — Vanilla PHP · MySQL · JavaScript · CSS.
Page weight
64 KB
HTML delivered
Words
1,115
Copy on the page
Measured, not claimed
What this page is actually doing.
Every figure below was read off the live page on 2026-08-11. Anyone can open it and check. Third-party pages change, so treat the date as part of the measurement.
Technical build
Built on WordPress, tuned for delivery rather than left on defaults.
HTML
64 KB
Images
2
loaded with the page
External scripts
0
Fewer is faster
Stylesheets
2
SEO
The parts a search engine reads before it decides what this page is for.
Title tag
41 ch
In range
Meta description
146 ch
In range
Headings
1 / 6 / 10
H1 / H2 / H3
Open Graph
9
Social preview tags
Structured data
Canonical: https://americanroofingnow.com/roof-inspection-phoenix-arizona-roofing-contractor-american-roofing-waterproofing
Lead capture
How a visitor turns into an inquiry, and how much friction sits in the way.
Forms
1
Fields to fill
9
Longer form; qualifies harder
Tap-to-call
Yes
6023144650
Calls to action
73
What it asks for
Design specs
A focused visual system: a small token set, kept deliberately tight.
Design tokens
24
CSS custom properties
Sections
7
7.1 screens tall
Base type
16px
Smooth scroll
On
Typefaces
Interaction
What a visitor can actually operate, and how much of the page responds to them. These are facts about the build — engagement figures live in the client's analytics, not on a portfolio page.
Controls to operate
10
inputs and expandables
Buttons & actions
2
Animated elements
92
of 621 on the page
Media
0
video, canvas, SVG animation
Data capture
What gets recorded when someone arrives, so spend can be judged against results rather than guessed at.
Tracking is in place, so form fills and calls from this page can be attributed to the campaign that produced them.
Responsive viewport set — built for phones, where most of this traffic lands.
How the page argues its case.
The section headings, in the order a visitor meets them — the structure of the pitch, not a summary of it.
- 1Send up the flare.
- 2Four steps, and not a lick of theater.
- 3The desert has a short list of ways to ruin a roof.
- 4Thirty-odd years on Valley rooftops. We know how this story ends and how to change it.
- 5From the Valley floor to the high country.
- 6A small problem is cheap. The same problem in September is not.
The rest of the campaign.
10 landing pages built for American Roofing & Waterproofing, each aimed at one search intent rather than trying to serve them all.
Want one like this?
Landing pages that earn their traffic.
One page, one intent, one action — with the tracking wired up so you can tell which half of the budget worked. Tell us what you are running and you will get a straight answer and a flat number.
Campaigns deserve better than the homepage.
Every dollar you send to a general page is a dollar asking the visitor to find their own way. Let's fix that.