Bleuwave Construction · landing page
Kitchen Remodeling — six Phoenix styles
A campaign page built for one search intent, one offer, and one action.
Next.js · TypeScript · PostgreSQL
Every kitchen site hides the price behind a form. This one prints the range on the page — twenty-five thousand for a refresh, and up from there — and hides nothing else either. The argument is the company's whole argument in miniature: the crew that quotes the kitchen builds it, with no subcontractors on the core scope, so the schedule is a commitment rather than a hope. And because a Desert Modern kitchen looks like a mistake in a Gilbert farmhouse, the page asks which of six Phoenix styles suits the house before it asks for anything else.
- Six styles matched to the Valley's houses, with an honest word about which one suits yours
- Price ranges published before the form, not traded for a phone number
- One crew from walk-through to warranty — no subcontractors on the core scope
- Says plainly that the style photographs are representative, not client projects
A style picker that gives an honest opinion
The hero rotates through six kitchens, each captioned with the Phoenix neighborhoods where it belongs, and the section below turns those into tabs with one-line descriptions. Spanish Revival is arches, plaster and iron used with restraint. Mid-Century Modern is for the Haver and the Arcadia ranch. Transitional is described as the most requested kitchen in the East Valley. Southwest Contemporary pairs earth tones with black steel and a courtyard. Modern Farmhouse is bright and durable for a full house.
Each style shows a few material notes, such as rift white oak, honed quartzite and a plaster hood for Desert Modern, along with its own estimate button. The section's promise is to tell the homeowner honestly whether a style suits their house, which few remodel sites offer.
An estimate form that asks about taste, not budget
The form asks for name, phone, email and city, then which style the homeowner is drawn to, with “Not sure yet — show me” as the first option. The final box asks about the kitchen and adds that a sentence is plenty. There is no budget field, because the published price tiers already let the visitor place themselves before they write anything.
The line under the button promises a free walk-through, a written estimate, no pressure and no expiring offer. If the visitor starts to leave, a short prompt offers one callback at a time that suits them with ballpark pricing for their chosen style, and promises no follow-up campaign.
What living through it looks like
The FAQ answers the questions that keep people from starting. Timelines are given for each tier, including the weeks of city permit review before work begins. Most families stay in the house: the crew sets up a temporary kitchen with the fridge and a microwave and seals the work zone with plastic and a negative-air fan. Summer is described honestly as the hard part.
Where a licensed specialist is required, such as a gas line extension, that cost appears as its own line on the estimate rather than as a hidden markup. The closing section describes the walk-through as about forty minutes, including candid advice on upgrades not worth the money. It is the most style-led page in this construction campaign.
3 pages in this campaign
The rest of the campaign.
Each one aimed at a single search intent rather than trying to serve them all — which is what makes a campaign page outperform a homepage.
Want one like this?
Landing pages that earn their traffic.
One page, one intent, one action. Tell us what you are running and you will get a straight answer and a flat number — from the developer who would build it, not a salesperson.
Prefer to talk? (480) 525-7582.
See what your project costs. It takes about a minute.
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
Campaigns deserve better than the homepage.
Every dollar you send to a general page asks the visitor to find their own way. A page built for the ad they clicked does the opposite.