Bleuwave Construction · landing page
Whole-Home Remodeling — six Valley houses
A campaign page built for one search intent, one offer, and one action.
Next.js · TypeScript · PostgreSQL
Twelve trades, one house, and a general contractor with no authority over anybody's calendar. That is how most whole-home remodels are built, and it is why so many of them run late. This page makes the opposite case, and it starts from the house rather than the project: a 1950s block ranch wants its walls opened, a Haver wants its walls respected, a 2000s two-story wants its formal rooms back. Pick the one closest to yours and the page describes the honest version of the job, then promises a written schedule with dates on it before anything is signed.
- Six Valley house types, each with the remodel that suits its era
- A written schedule with dates attached before signing — twelve to twenty weeks, stated plainly
- Structural engineering and permits priced as their own lines, with no contingency hidden inside
- One crew from demolition to punch list, so there are no handoffs to fail
Written for owners of a particular era of house
Whole-home buyers think about their house, not about a list of services, so the page is organized by house type. The hero names a 1950s block ranch, a Haver, a 2000s two-story and a Del Webb. The six tabs below go further. A Spanish Revival gets period-correct finishes with modern systems hidden inside. An indoor-outdoor conversion takes the back wall off the house. A forever-home remodel is built for the next twenty years rather than the next sale.
The block ranch tab shows the level of detail. The walls between kitchen, dining and living come out under a single engineered beam, galvanized plumbing and two-wire electrical are replaced while the walls are open, and one block wall stays exposed, because, as the page puts it, that wall is the reason you bought the house.
A stated ceiling on project size
The three price tiers are written for a typical Valley house within a stated size range: every surface replaced in the existing plan, then plan and systems, then structural work. The top tier is also the largest job the company accepts, and the FAQ explains why. Beyond that size, a contractor has to start farming work out, and the client loses the single accountable crew they hired. If a house needs more, the company says so in the first conversation and recommends someone else.
Being straight about moving out
Families planning a whole-home remodel worry most about where they will live. The FAQ answers plainly. Every-surface work is phased room by room with sealed work zones, so most people stay. When the kitchen and primary bath are open at the same time, most families move out for the middle stretch, and the company identifies those weeks in advance so they can be planned for.
The form asks which house is closest to the owner's, with “Not sure — come see it” as an option, and its text box asks for year built, square footage and what is driving the remodel. The walk-through runs about an hour, longer than for a single room, and produces a room-by-room estimate. The exit prompt offers ballpark ranges for a house like the visitor's.
3 pages in this campaign
The rest of the campaign.
Each one aimed at a single search intent rather than trying to serve them all — which is what makes a campaign page outperform a homepage.
Want one like this?
Landing pages that earn their traffic.
One page, one intent, one action. Tell us what you are running and you will get a straight answer and a flat number — from the developer who would build it, not a salesperson.
Prefer to talk? (480) 525-7582.
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Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
Campaigns deserve better than the homepage.
Every dollar you send to a general page asks the visitor to find their own way. A page built for the ad they clicked does the opposite.