Frisco web design that keeps the polish and drops the weight.

A median home value of $642,100 tells you what your customers may be used to looking at. It doesn't tell you to make them wait. The median Frisco homepage we tested is 4.13 MB against 3.08 MB in our 31-city sample, 14% of them come in under 2 MB against 31%, and main content took a median of 9.4 seconds against 7.4 on a simulated mid-range phone. This is a modest sample. The share under 2 MB is the gap we'd stand behind, and the other two could close with another batch of sites. We'd write a weight limit into the design brief, the way an engineer writes in a load limit.

Then there is the type. 34 of 44 homepages failed the color-contrast check, 77% against 62%, and a failed check means some text on the page, not all of it. Tap-target failures run 30% against 22%, a gap of a few sites. Our opinion is that thin, pale type and small buttons look refined in a design review and less so on a phone. A med spa or a salon can keep its photographs and still put booking above them. A remodeler can give the gallery its own page. A financial office can keep its portraits small, with your adviser checking the wording.

Websites run from $1,500 to $5,750 at a fixed price, up to 70 pages, and online stores start at $2,500. If you like what you have, a design upgrade or image work may be the whole job, with repairs from $149. Our Frisco report has every figure. Send us your homepage, and we'll tell you what we'd take off it first.