Beauty & Salons web design agency
The booking button is the easy part. The menu is where a salon site goes wrong.
A client who can't tell foilayage from lived-in color can book the wrong thing, with the wrong stylist, for the wrong amount of time. We start with the menu and build the site around it.
Free 15-minute call · written quote · build starts within 24 hours
Fixed prices, published
- Up to 10 pages$1,500
- 11 to 20 pages$2,250
- 21 to 50 pages$3,750
- 51 to 70 pages$5,750
Each one includes SEO, design, content writing, content management, lead forms, online booking and a year of support. See the full price list.
What we measured
30 independent Phoenix-area salons and beauty businesses, tested on a simulated phone. Homepages only, totals only, and no business is named.
67median mobile speed score, of 100
6.1suntil the main content shows
40%offer online booking on the homepage
50%show a phone link and no form or booking
From our Phoenix-area website tests. A small group can swing on a few sites.
Balayage means whatever your salon says it means.
Among the 30 salons and beauty businesses in our Phoenix-area sample, 40% offer online booking on the homepage, against 8% across the whole sample. Another 50% show a phone link and no form or booking, which asks a client to call a room where everyone's hands are in somebody's hair. A button won't set you apart for long. The question is what the button books.
Every salon has its own private dictionary. A client who reads it wrong can take a ninety-minute slot for an afternoon's worth of color, and your Tuesday falls apart around it. So we write the menu first: what each service is called in your salon, what it actually is, how long it holds the chair and what it starts at. Then we connect that menu to the booking system you already run, if it allows a connection.
Your feed can stay. A social platform is a nice room in somebody else's building, and it shows the work well. We'd ask it to send people to a site you own, where the price and the appointment live. We can run those accounts if you'd rather not. Rebooking email and the salon marketing page cover the rest.
What we build against
- A service menu in the salon's private vocabulary, with no chair times.
- Prices that exist only if someone phones during a foil.
- An owner's book that's full, next to a new stylist's that isn't.
- A portfolio that's a social feed pasted into a page.
- Deposit and no-show terms the client first hears about on the charge.
Inside a beauty & salons website
First the menu, then the people, then the pictures.
The menu carries the site. Each service gets a sentence on what it is at your salon, who it suits, the chair time and a starting price. If prices differ by stylist level in the chair, they should differ in a table on the page, with one line on what the levels mean. We'd flag anything that needs a consultation first, so nobody books it by accident.
Then each stylist gets a page: specialties, level, their own gallery and a button that books with them directly. A new stylist gets the same page as the owner. We can't promise that fills a chair, but it gives a client a reason to pick someone other than the name everybody already knows. Fancy Fox Photography, a photographer's site, works the same way: it opens on a full-bleed gallery, publishes its prices and gives each session type a page of its own.
Then the hard jobs. Color corrections and extensions go through a consultation request that takes a photo, so a stylist can see the hair before anyone quotes it. If your booking platform sells gift cards, they can run through it, and a larger retail shelf is an online store, from $2,500. Since nobody can pick up mid-foil, an AI receptionist can answer the service questions and book what your rules allow.
The pages a salon site is built from
Service menu with chair times
Every service with its length and starting price, so a client picks the right size of appointment.
Stylist pages
Specialties, level and a personal gallery, plus a button that books with that person and no one else.
Corrections and extensions
What to expect, any consultation fee and a request form that accepts photos of the current hair.
Policies
Deposits, lateness and no-shows, spelled out before anyone books, so the front desk isn't left to argue it.
Bridal and events
In the salon or on site, trial runs, party pricing and a form that asks for the date and head count.
Gift cards and retail
The lines on your shelf, what your stylists use them for and a way to buy a gift card at 11 p.m.
What makes the menu work
Book-with-this-stylist links
Each stylist page opens your booking system with that person already selected, if the system supports it. Online booking and one custom third-party API integration come with every package, and the integration is where this lives.
A gallery tagged by service and stylist
A client can look at balayage by one stylist, or everything one stylist has done. The portfolio stops being a long scroll in whatever order things were posted.
Photos that don't drag
The median homepage among the salons and beauty businesses we tested weighs 2.35 MB. A portfolio can add to that fast, so we size each image for the screen reading it. If your gallery is what's slow today, the image fix is a modest job.
Photo upload on consult requests
A photo of the current hair and a photo of the goal. We'd expect that to tell a stylist more than a paragraph. Photo upload isn't on the package list, so it goes in your written quote. Adding it to a site you already have is also on the table.
Terms before the confirmation
Deposit and cancellation language appears before the booking is final, in your own wording, with a box to check if your booking system allows one.
What we'd take off a salon site
- An embedded feed whose top post is a sale that ended in May.
- A stylist page that goes to an error when someone leaves. It should send the client to a stylist with similar work.
- Prices that differ in the chair and not on the page.
- Filters on portfolio photos. The client will ask for that color, and the stylist can't mix a filter.
Why a salon would hire a developer like us
We start with your menu
We'd sit down with the person who books the chairs and write down what each service really takes. Design comes after that.
A site that belongs to you
Hand-built, with content management your front desk can use. Your prices and your stylist pages stay yours, whatever a platform decides to do next.
A developer who picks up
When a stylist leaves, your front desk can change the page through content management. If it takes more than that, you call the person who built it. Support for the first year comes with the package.
Recent builds, live right now.
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Simply amazing!
They took our outdated website and transformed it into a modern, user-friendly platform that truly represents our brand.
Casey, the owner and developer, took the project and ran with it 100%.
I gave him specific direction and he went well above the call of duty. Five star service all the way!
Questions we hear a lot.
What does a salon website cost?
A fixed price by page count: $1,500 for up to 10 pages, $2,250 for 11 to 20, $3,750 for 21 to 50 and $5,750 for 51 to 70. A salon with one menu and a handful of stylists may fit the first or second. The price covers design, SEO, content writing, content management, lead form capture and online booking, along with one custom third-party API integration and a year of support. See the pricing page.
We get our clients from Instagram. Why pay for a site?
If your book is full and stays full, you may not need much of one, and we'll say so. The case for a site is that a platform can change its rules on a Tuesday, and your prices, your menu and your appointment shouldn't go with it. Search is the other reason: a stranger looking for a color correction may never see your feed. Social ads can point back at the site if you run them.
Can the site book into the system we already use?
Often, and it depends on the system. We check that first. Some platforms offer an embed and some offer an API, and one custom integration comes with every package. If yours offers neither, we link to its booking page and make that link obvious.
Should we publish our prices?
We'd publish a starting price for anything that has one and say which services need a consult first. Our read is that a stranger who can't find a price either calls during a foil or doesn't call. We publish ours, for what it's worth. It's your salon and your call.
Will a stylist page fill a new stylist's chair?
We can't promise that. It gives a new stylist a gallery, a specialty and a direct booking link, which a walk-in sign doesn't. How it goes from there depends on the work, the price and how hard you promote it.
We also offer injectables. Is this the right page?
Probably not. A salon menu and a medical treatment page are different jobs, and we'd want a clinician and your adviser reviewing the second. The med spa page is the one to read.
How fast can you build it?
Build starts within 24 hours of your go-ahead, and most sites go live in 7 to 10 days. We'd expect the photos to be what slows a salon site down. Bring what you have, and tell us if a busy season is close so we can do the menu and booking first.
Where to look next
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- Financial Services Web DesignTrust is the product. The site has to look like it — and say something real.
- Education & Training Web DesignClasses sold, students registered, replays delivered — teaching businesses, run properly online.
- Logistics & Operations Web DesignWorking platforms for working companies — live data, real uptime, zero decoration.
Send us your menu, typos and all.
We'll read it, ask what each service really takes, and send a written flat quote after a 15-minute call with the developer.