Lubbock local marketing for a town that keeps meeting you for the first time.

Advertising to people who've never heard of you works better, in our view, when they can answer back on their own terms. On the Lubbock homepages we tested, 73% had tap-to-call, level with our 31-city sample, and 23 of 41 stopped there. 8 had a lead form that we counted, and some of those may be newsletter boxes. 8 had no phone link, form or booking tool. Those counts come from a modest sample and homepages only. They're still enough to tell us where we'd look first on your site.

Here's the order we'd use. First, your Google Business Profile: hours, photographs, service area. Leisure and hospitality jobs run about 1.36 times the national share in Lubbock County, and a hospitality business may well be found on the map first. Second, reviews, since in our view a person with no referral has only strangers to go on. Ask at the close of each job and reply to what comes in, there and on Yelp. Third, the second way in on your homepage. Fourth, ads. Football weekends and the fair can change demand quickly, so a small Google Ads campaign tied to a date is a fair test, and easy to shut off.

Local marketing starts at $575 a month, with the price depending on complexity, setup and budget, and ad spend goes straight to the platform. A restaurant might run a campaign for a home game. A plumber would likely skip the football and spend on the first map listing. If leads are arriving faster than you can answer, LeadBolt, a follow-up product we built for contractors, shows one way to handle them. The Lubbock report has the measurements. Tell us what you sell and how far you'll drive, and we'll tell you where we'd put the first month.