Roofing web design agency
Nobody climbs up to check your work. Your website has to.
A homeowner can't inspect flashing from the driveway. We build roofing sites around the photographs and inspection reports that stand in for the climb, and we work to keep all those pictures from sinking the page.
Free 15-minute call · written quote · build starts within 24 hours
Fixed prices, published
- Up to 10 pages$1,500
- 11 to 20 pages$2,250
- 21 to 50 pages$3,750
- 51 to 70 pages$5,750
Each one includes SEO, design, content writing, content management, lead forms, online booking and a year of support. See the full price list.
What we measured
47 independent Phoenix-area home-service trades, tested on a simulated phone. Homepages only, totals only, and no business is named.
66median mobile speed score, of 100
6.2suntil the main content shows
13%offer online booking on the homepage
43%show a phone link and no form or booking
From our Phoenix-area website tests. A small group can swing on a few sites.
The customer can't see what she is buying.
A homeowner in the driveway can't judge an underlayment, a valley or a flashing detail. She is about to spend real money on something she will never look at up close. The salesman says his work is good. So does the next one. The roofer who wins, in our read, is the one who brought evidence.
On a website, evidence means photographs: close-ups of flashing, marked-up inspection reports, finished jobs sorted by tile, foam and shingle. Photographs are also weight. The median home-service site we tested already carries 2.63 MB on the homepage and takes 6.2 seconds to show its main content on a simulated phone, and that figure is for the home-service trades as a whole, not roofers alone. Across our Phoenix-area sample, 83 of 464 homepages had images with no alt text, which leaves a picture mute to a screen reader and, we'd guess, of little use to a search engine.
So the build has two jobs: show everything and stay quick. American Roofing & Waterproofing is the roofing site we built. We replaced its WordPress build with hand-coded PHP, with a 21-point inspection a homeowner can book without a phone call. Run it through PageSpeed Insights yourself and see how it scores today. How we build and what we charge are both published.
What we build against
- Stock photos of somebody else's roof can't answer a homeowner who wants proof.
- A wet ceiling, a replacement quote and an insurance question all land on one contact form.
- A worn roof may show nothing from the driveway until the stain appears, so the site has to be there that day.
- A gallery of good work weighs down the very page it is meant to sell.
- Claim copy written in a hurry promises what the roofer can't deliver.
Inside a roofing website
A leak, a replacement and a claim are three separate conversations.
The person with water coming through the ceiling needs a phone number and something to do with the bucket. The person replacing a tired tile roof wants to know about underlayment and whether the tile can go back on. The person with a claim wants to know what you will document and what happens next. Put one page in front of all three and, in our view, it's too long for the first and too thin for the other two.
Claims copy needs the most care, because it is easy to say too much. We can write how you work with a homeowner and what your crew documents. Whether you may speak with a carrier on an owner's behalf is a question for your counsel and your licensing board, not for us. We'll put their answer on the page in plain words. Our note on the monsoon rush covers the marketing side of that week.
We would expect many homeowners to look you up on the map before they ever reach your site, so the two should agree with each other, down to the photos and the towns you list. Google Business Profile work covers that half. Storm pages go up before the weather does: American Roofing has one for monsoon prep and one for wind damage.
The pages that do the climbing for you
Roof inspection request
The ground you cover up there, the time it takes, and the report she keeps whether or not she hires you.
Tile and underlayment
What sits under the tile, what lifting and relaying it means, and how you decide a roof is due. This buyer has probably never heard the term.
Foam roof recoat
For flat roofs: blisters, ponding, how often you recoat, and what you have seen happen when nobody did.
Shingle replacement
Tear-off, deck check, ventilation, and only the manufacturer warranties you can actually offer.
Storm damage and claims
First steps, photos, temporary cover, and exactly what your crew documents. Reviewed by your own adviser before it goes up.
Warranty explained
Who stands behind what, the manufacturer or you. What survives a sale of the house, and what cancels the coverage. A short page that ends a long phone call.
Jobs by roof type
Foam here, tile there, shingle over there, with a line on each, so a visitor finds a house like her own.
The parts that stand in for the ladder
A sample inspection report
A real report with the customer's details removed, photo by photo. Make it a download beside the inspection request. We doubt the fellow with a number on the back of a card can match it.
An estimate form that starts with the address
If you use a measurement service, your office can pull an aerial measurement before calling back, and the first conversation starts with her actual roof. An instant estimate tool can carry it further.
A router for the type of property
Residential, commercial or multifamily, chosen on the first click. American Roofing sends each down its own path, because, in our view, a property manager with a leak doesn't buy the way a homeowner does.
Galleries that stay light
Field photos, sized for the phone and described in words. Our American Roofing project page reports near-perfect PageSpeed Insights scores, mobile and desktop. Before-and-after galleries can use photos your company owns, tagged by ServiceTitan job number, and image fixes are a small repair on a site you already own.
Credentials beside every button
License number, insurance and only those manufacturer certifications you hold, within reach of each estimate button. Anyone checking up on you should be able to do it in one look.
What makes a homeowner call the other roofer
- Stock shingles on a site for a company that mostly lays tile and foam.
- Copy suggesting a claim will be approved or a roof will be free, which nobody can know.
- A license number that appears nowhere, when we'd expect a careful homeowner to look you up first.
- A contact form and no phone number in storm season, for someone with a wet ceiling and a bucket.
Why roofers hire someone like us
We have rebuilt a roofer's site from the ground up
American Roofing went from WordPress to hand-coded PHP, with an inspection booking flow, a lead tracker and ten landing pages across Phoenix and Flagstaff. Open it on your phone and judge the thing yourself.
Heavy proof, careful pages
Roofers need more pictures than most trades can afford to load. Hand-coding is how we'd keep a big gallery from weighing down the page, and we'd size and describe each photo as part of the job.
We know where our opinion stops
We'll write a clear claims page, and we won't tell you what your state allows. That goes to your counsel or licensing board. Your site then says what they approved, in sentences a homeowner can follow.
Roofing work, live right now.
The full portfolio
Simply amazing!
They took our outdated website and transformed it into a modern, user-friendly platform that truly represents our brand.
What stood out was the balance of design and operations.
The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.
Questions we hear a lot.
What does a roofing website cost?
Flat, and it depends on how many pages you need. Up to 10 pages is $1,500, 11 to 20 is $2,250, 21 to 50 is $3,750, and 51 to 70 is $5,750. The seven pages above plus a few towns land in the first tier or the second, and each added roof type or storm page counts as one more. SEO, design, content writing, content management, lead forms, online booking, an API integration and a year of support are in all four. Details are on pricing.
Why show a sample inspection report at all?
It shows a homeowner what she will receive before she lets you on the roof, and it tells her how closely you look. Take out anything that identifies the house, get the owner's permission and keep the notes in.
What should our site say about insurance claims?
What you do: how you document damage and how you work with the homeowner. Skip promises of approval. What you may say about dealing with a carrier is a question for your counsel or your licensing board. We'll write their answer in plain words and leave the legal call to them.
Do tile, foam and shingle each need a page?
If you install them, yes. We'd expect owners of each to have different troubles and use different words when they search. One page per material answers them directly. See how a build handles this on our work page, and compare it to our notes for restoration contractors, who sell into the same storm.
How early should a roofer build before monsoon?
Early enough to read the copy without a crew waiting. Build starts within 24 hours of your go-ahead and most sites go live in 7 to 10 days, but storm pages and ad landing pages are better written in the dry months. We can't promise the storm or the calls. We can have the page ready.
My crews are on the roof all day. Who answers?
The site takes the booking while they work, as American Roofing's does. For calls, an AI receptionist can write down the address and the trouble. We also built LeadBolt, software made for the contractor whose crew is up on a roof when a lead comes in.
Can you just speed up the site I have?
Often, yes, if photos are the problem. Our Speed Fix is $399 at a flat price, and here is what it covers on WordPress. Try the free website health check first, and we'll tell you honestly if a repair is enough.
Where to look next
- Roofing MarketingThe full marketing playbook for your trade: SEO, ads, and season strategy.
- How We BuildThe hand-coded stack behind the PageSpeed scores.
- Pricing & EstimatorSlide to your project size — real numbers, in the open.
- SEO ServicesBuilt to be found, then tuned to stay found.
- Already Have a Site?Repair, upgrade, or rebuild, with the honest verdict first.
- ROI CalculatorRun your numbers before you spend a dime.
- Electrical Web DesignPanels, EV chargers, service calls — marketed to keep the schedule full.
- Handyman & Home Services Web DesignForty small jobs, one crew. We help keep the schedule full between the big ones.
- Pool Service & Repair Web DesignA valley full of pools means steady work. We help keep your route booked.
Show them the roof they can't climb up to see.
Show the developer your best job photos and the claim question you hear most. Fifteen minutes later you can have a written price on the way.