Madison web design for students, state employees and visitors on one page.

A city whose official bird is a plastic flamingo has seen a fake or two, and we'd build for that reader. In Madison the same page may serve a student, a state employee and a visitor, so we'd give each a clear path on the first screen and use real pictures of real work. Median household income is $78,050 and the median home value is $372,900, and we'd guess a buyer here looks closely before spending. Madison has too few mapped businesses for a sample of its own, so we have no scores for it.

What we do have is 1,274 sites across our 31-city sample, which can tell you what to look for. The median homepage weighed 3.08 MB over 93 requests, and 383 of 1,228 came in under two megabytes. 757 of 1,228 failed the contrast check, meaning some text fell short. 269 of 1,225 failed the tap-target check. None of that is about any Madison business. It's a list to run against your own site in Google's PageSpeed Insights.

The look depends on the reader. A restaurant near Capitol Square should give the first screen to hours and a menu. A software firm should give it to what the product does. A school or tutor may need a parent's path and a student's. Our web design runs $1,500 to $5,750 for up to 70 pages, fixed, and online stores start at $2,500. The Madison report has more on who's reading. Send us your address and tell us who you most want to reach.