SaaS & Software web design agency
Your site and your app meet at a signup form. Nobody owns it.
Marketing owns the page. Engineering owns the app. The form between them belongs to whoever touched it last, and it's where we'd look first. We build and repair the whole stretch, from the pricing page to the first login.
Free 15-minute call · written quote · build starts within 24 hours
Fixed prices, published
- Up to 10 pages$1,500
- 11 to 20 pages$2,250
- 21 to 50 pages$3,750
- 51 to 70 pages$5,750
Each one includes SEO, design, content writing, content management, lead forms, online booking and a year of support. See the full price list.
What we measured
104 independent Phoenix-area professional offices, tested on a simulated phone. Homepages only, totals only, and no business is named.
64.5median mobile speed score, of 100
5.2suntil the main content shows
7%offer online booking on the homepage
45%show a phone link and no form or booking
From our Phoenix-area website tests. A small group can swing on a few sites.
The trouble lives at the seam.
Our read of a typical SaaS company: two capable teams and one orphan. Someone cares about the pricing page. Someone cares about the dashboard. Between them sit the signup form, the verification email, the redirect after Google sign-in and the webhook that tells billing who paid. When one of those breaks, the alarm rarely rings for anyone. A visitor simply stops being a visitor, and the chart looks a little sad on Monday.
We work that whole stretch. Full-stack here means one developer on the marketing page, the auth, the billing and the first screen after login. We built AICiteBeam with its monitoring engine, dashboard and billing, and TeamAIOps with its conversation engine, billing and embeddable widget. If your flow already leaks, signup repair starts by finding the step where people vanish.
We did not test software companies as a group. The band above covers 104 professional offices, the nearest bucket in our sample, and we'd treat it as a reference point only, not a picture of software sites. Their median speed score on a simulated phone was 64.5, and 46% had any lead form on the homepage, newsletter sign-ups included. Your marketing page is the one part of your product a stranger can use without an account, so to our mind its speed is a product demo. Check yours before you buy anything.
What we build against
- Traffic looks healthy in one dashboard, trial starts look thin in another, and the two have never been introduced.
- Verification emails leave your app and land somewhere nobody has checked lately.
- The pricing page says one thing and billing charges another.
- The marketing site lives on a builder, the app lives on your stack, and the header changes when a user crosses over.
- The one engineer who understands auth is also the one holding up the roadmap.
Inside a saas & software website
The pages a buyer checks before handing over a card.
Picture an evaluator with a free tab and a short list. We'd expect the homepage to get one glance. After that comes pricing, then whatever proves the product does the specific thing they need, then whatever shows someone still works on it. Each of those is a page with a job, and we'd write them before we touched a hero animation.
LeadBolt's marketing site is the pattern: one promise on the first screen, the live dashboard shown rather than described, pricing published and a start button on every page. None of that is expensive. It only takes the nerve to show the thing.
Keep plan data in one record, so the pricing page and checkout can't disagree. Keep marketing and docs under one navigation, so an evaluator never feels the floor change. Work inside the app itself falls under custom web applications, where pricing starts at $575 and depends on complexity.
The pages that carry a software sale
Pricing
Say who each plan suits, where its limit sits and what happens at the limit. Answer the credit card question before anyone has to ask it.
Signup and the first screen
Ask for what the product needs to start and nothing more. The screen after signup is part of the site, whatever the org chart says.
Product tour with real screens
The actual interface doing the actual job. LeadBolt shows its live dashboard for the same reason a good diner lets you see the grill.
Docs and API reference
If a technical evaluator is on the deal, this may be where the deal gets decided. Make it searchable, with examples that paste and run.
Changelog
Dated entries, newest first. A product nobody updates looks like a product nobody runs, and this is the cheapest proof of life you can publish.
Security and data
What you actually do: hosting, access, backups and who to contact. Your counsel and your auditor decide what you may claim. We publish what they approve.
Integration and comparison pages
One page per tool you connect to, or per rival you keep getting compared with. Each one answers a specific search and says only what's true.
What we build at the seam
A signup that gets tried on purpose
Run the flow on a real phone, as a stranger would, on a schedule. Our smoke test guide shows the habit, and we'd add the email and billing steps a SaaS can't skip.
Sign-in that remembers people
Google sign-in and other social logins, built for the person who signed up by email last year and by Google today, so one customer doesn't become two accounts.
Numbers from landing to activation
Conversion tracking carries campaign data through signup and into the app, so you can tell which channel produced a paying account rather than one more idle trial.
AI features with a budget
AI integration inside the product, with usage limits, so one enthusiastic customer doesn't become your largest expense. We've built AI into MEP AI Pro and MacroExits.
A look at what the machines say
AICiteBeam watches whether ChatGPT, Claude, Gemini and Perplexity name a brand. AI search optimization starts from that picture. We can show you what they say today. We can't promise what they'll say tomorrow.
Small lies a SaaS site tells
- Hiding the price of a plan a person can buy without talking to anyone. There's no salesperson to protect.
- Treating a webhook that worked at launch as a webhook that works.
- Claiming a security certification that is still a calendar invite.
- Counting trials and calling them customers.
Why a software company would hire this developer for the marketing site
We've shipped the other side
We built AICiteBeam, MEP AI Pro, TeamAIOps and MacroExits. A conversation about webhooks and billing state doesn't need a translator here.
A leak doesn't have to mean a rewrite
We'd expect a leaking signup to be one bad step, not a bad system. We find the step first. If the system really is the problem, you'll hear it plainly and get a written number.
Your engineers keep their roadmap
We take the marketing pages and the seam off their plate, on a stack they can read. Nobody on your team has to stop shipping to fix a footer.
SaaS & Software work, live right now.
The full portfolio
They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.
What stood out was the balance of design and operations.
The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.
Questions we hear a lot.
What does a SaaS marketing site cost?
Websites are fixed by page count: $1,500 for up to 10 pages, $2,250 for 11 to 20, $3,750 for 21 to 50 and $5,750 for 51 to 70. Integration and comparison pages add up fast, so count them before you pick. Work inside the app starts at $575, and that pricing depends on complexity.
Do you work inside the product, or only on the marketing site?
Both. We've built accounts, dashboards, billing and onboarding as well as the pages in front of them. Having one developer across that line is the reason to call us. If you only need the app work, see full-stack development.
Can you fix our signup without a rebuild?
Often, yes. Signup repair starts by measuring each step from landing to activated account, then reproducing the failure. Then we fix that step. If the auth or the billing sync has to be rebuilt, you'll hear that before any work starts.
Will you work alongside our engineers and our stack?
Yes. We've shipped on Next.js and PostgreSQL and on PHP and MySQL, and the first conversation is about what you already run. API integrations get their own written quote.
What should go on our security page?
What you actually do, in plain language, and only what you can back up. Your counsel and your auditor decide what you may claim, including any certification. We build the page and publish what they approve. We don't advise on compliance.
Can you add AI features to the product?
Yes. AI agents and LLM features are work we've shipped, including TeamAIOps, whose reps answer customers and book work. We'd want usage limits in place on day one, for your wallet's sake.
How long does a marketing site take?
Build starts within 24 hours of your go-ahead, and most sites go live in 7 to 10 days. Docs, integration pages and app work depend on how much exists today. If a launch is coming, tell us the date on the first call and we'll say what fits ahead of it.
Can you run the marketing after launch?
Yes. Google Ads, Bing Ads and SEO start at $575 a month. Pricing depends on complexity, setup and budget, and ad spend is paid to the ad platform directly. We'd check the signup before buying traffic for it. We don't promise rankings or trial counts.
Where to look next
- SaaS & Software MarketingThe full marketing playbook for your trade: SEO, ads, and season strategy.
- How We BuildThe hand-coded stack behind the PageSpeed scores.
- Pricing & EstimatorSlide to your project size — real numbers, in the open.
- SEO ServicesBuilt to be found, then tuned to stay found.
- Already Have a Site?Repair, upgrade, or rebuild, with the honest verdict first.
- ROI CalculatorRun your numbers before you spend a dime.
- eCommerce & Retail Web DesignCatalogs that convert and checkouts that close — for stores with thousands of SKUs or six.
- Construction & Builders Web DesignPortfolio-first sites for builders whose work deserves better than a template.
- Home Services Web DesignMulti-trade companies with one brand and many phones. We build the machine behind all of them.
Show us the form between the site and the app.
Fifteen minutes with the developer. Send the signup link ahead of the call, and we'll try it on a phone first.