Reno local marketing that follows the event calendar.

Here's how the 44 sites we tested ask for business, on the homepage. 31 have tap-to-call, 70% against 72% in our 31-city sample, about the same. 18 have a form, some of which may be newsletter sign-ups, and that's a lean above the 31% in the sample. Only 14 stop at a phone link. 3 have booking. 10 have none of those that we counted, though we didn't count email links or contact pages. On a modest sample, that's a decent starting place. Most of these sites have somewhere for an ad to land, so test it, because a form that fails sends your money nowhere and tells no one. Email that doesn't arrive is a common way for that to happen.

Then the calendar. The Reno Rodeo comes in June, Artown runs through July, Hot August Nights goes from late July into early August, and the Great Reno Balloon Race comes in September. Our opinion is that a business near one of those should have a page ready and ads it can turn on and off. A restaurant or an auto shop may do well with that. A contractor's year runs on a different clock, and for them a Google Business Profile with the right service area may be what a homeowner sees first. Reviews matter for both. Ask once the job is done, and answer in sentences.

So the order is: fix what's hard to read, test the form, clean up the profile, ask for reviews, and then run ads against the weeks that matter. SEO, local marketing and PPC start from $575 a month, depending on complexity and budget, with ad spend paid to the ad platform directly. We don't promise leads or a return. A landing page built for the event gives you something to measure. The Reno report has the figures. Pick the week of the year your business lives on and work back from it.