Reno SEO: the description is written. The rest isn't.

Most SEO advice starts with the title and description, and in Reno that's mostly been done, at 95% against 82% in our 31-city sample. Single main headings are about the same, 66% and 61%. Further in, things go the other way. Business markup runs 36% against 45%, a lean on a modest sample. Links a search engine can't follow are the wider gap, 15 of 43 sites, 35% against 21%, and that's enough to take seriously. Vague link text hit 18 of 43. A failed check means some links failed, on the homepage we tested. In our opinion it's a poor trade to polish the line under your name while a crawler trips over the links on the front page.

Then comes the geography. Our read is that Reno and Sparks work as one market to a searcher, so be plain about which you serve. Carson City, Spanish Springs and Verdi come up as neighbors, and they get a page only if you do real work there. Washoe County has 18,198 business establishments, and construction jobs run about 1.72 times the national share, so a builder, landscaper or roofer faces real company. Service pages with real detail are how we'd try to stand apart, and a visitor-facing business can write around the calendar: the Reno Rodeo in June, Artown in July, the Great Reno Balloon Race in September.

SEO starts from $575 a month, depending on complexity, and it takes a while. We don't promise rankings. If yours have already dropped, SEO recovery is a separate job. Writing the service pages is the slow part, and you can do some of it yourself. The Reno report shows the rest of the test. Search your homepage's source for "schema.org," and if it's missing, you have your first task.