Service
Market & Competitor Research
Know the field before you spend on it. Real analysis, not a hunch with a deck.
Spend after you look. It's cheaper in that order.
Most marketing budgets die of assumption: the keyword everyone guessed customers use, the competitor nobody actually studied, the market opening that closed two years ago. Research is the unglamorous hour that saves the expensive quarter.
We do the looking: who ranks for the searches with money behind them, what they spend to stay there, which channels your competitors lean on and which they've left open, and what buyers in your market actually type when the need is real. Not a hunch with a slide deck — evidence, sourced and current.
It's the same discipline we've turned into product: reading markets in daylight, with the numbers laid bare, before anyone commits a dollar.
Competitor analysis that names names.
Generic advice says 'differentiate.' Useful research says 'these three companies own the map pack, here's the review gap between you and them, here's the keyword they rank for that they shouldn't, and here's the offer none of them makes.' We deliver the second kind — specific enough to act on Monday.
Every engagement ends with a ranked plan: what to build, what to write, where to spend, in what order — ready to hand to SEO, ads, or content, whether or not we're the ones executing.
Sized for the decision in front of you.
Sometimes it's a market scan before a new service launch; sometimes a full competitive teardown before a rebrand; sometimes one sharp question — 'is this second location defensible?' — answered with real numbers. Scoped flat, delivered fast, and honest even when the honest answer is 'don't.'
How it works
Four steps. No mystery.
We listen first
You tell us about your shop, your best jobs, and your busy seasons. We learn your trade before we write a word or run a dollar.
We build the plan
A straight, honest plan with real timelines and real numbers. No jargon fog, no mystery line items.
We do the work
The person who built the plan does the work and answers your call. We ship, we measure, we show you what is moving the phone.
We tune and grow
Marketing is not set-and-forget. We cut what wastes money and pour more into what books jobs.
What's the decision on the table?
Tell us what you're about to bet on. We'll get you the evidence first — flat quote, straight findings.