Service
Look before you spend. We did.
We tested 487 Phoenix-area business homepages and reported what we found. For a client, we do the same kind of looking at one decision: a second location, a new service, an ad budget. You get the evidence, the sources and our honest read.
Start with the decision, not the market.
A report about "your market" tends to live in a drawer. A question gets used. Should we open in Gilbert. Is this service worth its own page. Can we afford to fight for this search term, or is there a cheaper one that means the same thing. Name the decision and the price of being wrong, and the research sizes itself.
It's also how we keep from charging you for things you don't need. If the decision is small, we'll say so. If you only want to run your own numbers, the ROI calculator is free. If the question is whether your current ads are wasting money, a Google Ads audit is the smaller, sharper job.
What looking turned up when we tried it on 487 homepages.
Here is the kind of thing we mean. In our Phoenix-area sample, 33% of the 24 salon and beauty homepages offered online booking. Among the 32 auto homepages, the figure was 0%. Across the whole sample, a phone link was the only way in from the homepage on 49% of sites. Those groups are small and we tested homepages only, so read them as leads to follow and not as verdicts.
A count like that doesn't tell an auto shop to add booking. Maybe customers won't book a brake job online. Maybe they would, and nobody has offered. The number can't say. What it gives you is a specific question you can test cheaply, and a hint at where a field has left a gap. To us, that's what useful research looks like.
See how we publish in the Mesa report and the Phoenix report: totals, no business named, and the method in the open.
In your report, we name names.
Our public reports give totals and name no one. A report for you does the opposite. It says which companies show up for the searches you care about, how their reviews compare with yours, which ads they're running, what their offer says, and what none of them offers. It's specific enough to hand to someone with a task attached.
It ends with a ranked list: what to build, what to write, where to spend, in what order. We write it to work whether the SEO, ads or content goes to us, your current marketer or your nephew.
Where it comes from, and what nobody can see.
We work from live search results, competitors' own websites and reviews, public ad libraries such as Google's Ads Transparency Center and Meta's Ad Library, and government data such as the Census Bureau's business and population figures. Each finding says where it came from, so you can check it.
Some things we can't see. We don't know what a competitor spends on ads or how many calls it gets. Tools that report search volume and ad costs are estimating, and when we use one, the report calls it an estimate. If somebody sells you certainty on those, ask to see the receipt.
We argue both sides before you pay for one.
When we built MacroExits, a marketplace for small digital businesses, every listing got read two ways, the case for and the case against. A buyer who hears only one side hasn't done much looking. We'd bring the same habit to your question. We also built Curb Leads, which gathers contractor activity in a local market and scrubs it daily, so we've spent real time on where market data goes bad.
The honest answer is sometimes "don't," and we'll write that down too. One limit: this is market evidence. It isn't financial or legal advice. The lease, the loan and the contract belong with your accountant and your lawyer.
How it works
From a hunch to a ranked list, in four steps.
Name the decision
You tell us what you're about to bet on and what it costs if you're wrong. We quote a flat price for answering it.
Pull the evidence
Search results, competitors' sites and reviews, ad libraries, government data. Every finding gets its source attached.
Argue both sides
We write the case for and the case against. Where the evidence is thin, the report says so, and we don't pad it.
Hand over the list
You get the findings and a ranked plan, and we go through them with you. Use us, use someone else, or decide not to do it.
They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.
They made the technical side feel clear.
We talked about goals first — then platforms, content, search, and automation.
Who can pick up the plan afterward.
Google Ads Landing Page Design
One search, one page, one next step. Landing pages built around what the ad promised.
Conversion Rate Optimization
Find what stops the traffic you already have, and fix that before you buy more.
Google Business Profile Optimization
The listing customers see before your website. Complete, accurate, and inside Google's rules.
Price it in a minute
Tell us the decision. Get a flat quote.
This form opens on marketing, where ongoing work starts from $575 a month. Research gets its own flat quote, so skip the chips if none fit and use the notes to say what you're deciding. The developer replies with a scope and a number.
- Every price published on the pricing page
- 0% financing with 25% down. Financed projects are hosted on the DataCram platform for the length of the plan. Shopify stores can't be financed.
- One developer from first call to launch
What do you want help with?
Where should we focus? (pick any)
Locations
Rather talk? (480) 525-7582. 0% financing on any project, 25% down. See all pricing
Market & Competitor Research: questions we hear a lot.
What do I get from market research?
A written answer to your question, the evidence behind it with sources, and a ranked plan. That usually means who ranks and advertises in your market, where they're strong, where they're thin, and what to do first. You can see how we report our own research, except that yours names the competitors.
How much does research cost and how long does it take?
We don't publish a price for research, because the job depends on the question. We scope it and quote a flat price before work starts, and the quote says when you'll have it. One sharp question is a smaller job than a full competitive review before a rebrand. Ongoing marketing has its own prices on the pricing page.
Can you tell me what my competitor spends on ads?
No, and we'd be wary of anyone who says they can. We can see which ads they run in public ad libraries, what their landing pages promise, and, in Meta's library, the date an ad started running. That tells you a lot about what they're trying. Any spending figure would be an estimate, and we'd label it that way. Our Google Ads page covers your side of it.
Do I have to hire you to carry out the plan?
No. It's yours. Hand it to your current marketer, do it yourself, or hire us. We write it to be useful no matter who does the work, and to keep us honest we'd tell you if the best next step isn't something we sell.
Is research worth it for a small business?
When you're about to spend real money, we think so. Before a new service area or a rebuild, an afternoon of looking is cheap next to the bet. When the decision is small, it isn't worth it, and we'll tell you to save the fee.
Is this financial or investment advice?
No. We look at public evidence about customers, competitors and channels. Whether to sign the lease, take the loan or buy the business is a question for your accountant, your lawyer and you.
What are you about to bet on?
Tell us the decision and what it costs to get it wrong. We'll come back with a flat quote for finding out, before you commit the real money.