Real Estate web design agency
Your website is the first listing a seller sees you market.
A homeowner deciding whom to call can judge your photos, your writing and your patience on one phone screen. We build agent and brokerage sites that show well, and we'd have your broker read the words before they go up.
Free 15-minute call · written quote · build starts within 24 hours
Fixed prices, published
- Up to 10 pages$1,500
- 11 to 20 pages$2,250
- 21 to 50 pages$3,750
- 51 to 70 pages$5,750
Each one includes SEO, design, content writing, content management, lead forms, online booking and a year of support. See the full price list.
What we measured
11 independent Phoenix-area real estate offices, tested on a simulated phone. Homepages only, totals only, and no business is named.
61median mobile speed score, of 100
6suntil the main content shows
9%offer online booking on the homepage
64%show a phone link and no form or booking
From our Phoenix-area website tests. A small group can swing on a few sites.
Your website is a listing. Stage it.
Our read: a homeowner thinking about selling looks you up before she calls. She isn't shopping for a search bar. She wants to see how you present a property, and for the moment the property is you.
We tested 11 Phoenix-area real estate offices on a simulated phone. The median homepage weighs 3.62 MB, against 2.74 MB across our whole sample, and takes 6 seconds to show its main content. That's a small group, and a few sites could move it. Our guess is the photos. Agents love a big photo, and a phone has to carry every one. On 64% of those homepages a phone link is the only way in, with no form or booking. There, a seller who isn't ready to talk has nowhere to go from the homepage. A photo repair and one short form would be the first things we'd try.
Three of our builds show the parts a listing site leans on. MacroExits is a marketplace we built with every listing in one standard format. Rhinestone Supply has a product finder for a catalog of thousands. Cactus Valley Homes is a builder's site that opens on a finished house and promises one point of contact. Our prices are published, so at least you won't need a comp.
What we build against
- Portals hold the buyers' attention, as far as we can tell, and a small site can't out-list them.
- Camera-size photos that make a phone wait for the first house.
- A neighborhood page with three sentences and a stock sunset, when you know that area block by block.
- No place for a seller to land between referrals.
- A listing widget that looks like it came from someone else's website, because it did.
Inside a real estate website
Build for the seller. Then the neighbor.
We'd put sellers first. A buyer has portals, and we'd not try to outrun them on inventory. A seller has to pick a person. So the core of the site is your plan for selling a house, step by step, and a request for a valuation you prepare yourself. A number from a form is a rough guess. We'd say so on the page, and your broker reads the wording. Conversion work is then a matter of asking for less up front and seeing what happens.
Neighborhood pages are where your local knowledge shows. Write about the housing stock, lot sizes, HOAs, parks and commute routes. How fair housing rules apply to your copy is a question for your broker or counsel, and we'd fix whatever they mark. These are also the pages search work has something to do with, and they pair with a Google profile that's kept current. We don't promise rankings, here or anywhere.
Listings on your own site depend on your MLS and your IDX provider, and we'd expect their terms to decide what shows and how often it refreshes. Send us those terms and we'll build to them. Questions about what they mean go to your broker. A feed may fit under the one custom third-party API integration in your package. We'd confirm that once we've seen the provider, and quote anything past it in writing. For bigger tools, see real estate software. For the marketing side, see the real estate marketing page. Builders selling new homes should read our construction page instead.
The pages an agent's site needs
Selling your home
Your plan for a listing, step by step. It's what you'd say at the kitchen table, and the seller can read it first.
Valuation request
The address first and contact details second, with any estimate labeled as a rough range and your own analysis offered.
Neighborhood guides
One per area you actually work: the houses, lots, HOAs, parks and commutes. We'd have your broker read them before they go up.
Recently sold
Your closed sales with photos, shown in whatever way your broker allows. We'd expect sellers to want proof that you've done this.
Listing search
A search under your brand through your MLS and IDX provider, on the terms they set.
Agent and team pages
Who does what, with direct contact details. Each person's page counts toward the page total, so we'd plan them together.
Moving here
For buyers coming from elsewhere: climate, utilities, commutes and how a long-distance purchase runs. Facts, and a way to reach you.
What we'd put in the house
A two-step valuation form
Lead form capture is in every package. We'd ask for the address first and contact details second, then check through tracking whether that order helps your site.
Booking for listing consults
Online booking comes with every package. A seller who isn't ready for a call can pick a time for one. If you're already paying for ads, a landing page gives the click somewhere to book.
Photos sized for a phone
Your best shots, compressed and served at the size each screen needs. Fixing this alone is a repair we do on existing sites, if you don't want a rebuild.
Leads sent to the right agent
Form leads routed to the right person or CRM, by way of the one API integration in your package, if the CRM has an API. More elaborate routing is quoted in writing.
Saved searches and alerts
Some IDX providers offer these. If yours doesn't, custom work starts from $575 and the price depends on complexity. We'd check what you already pay for first.
A payment estimator that shows its math
Price, down payment, rate, taxes and HOA, each one visible, with a note to confirm with a lender. It's an add-on quoted in writing, and your broker reads the wording. Past clients can hear about it through email.
What we'd fix before the open house
- Describing a neighborhood by who lives there. Describe the houses, and have your broker read it.
- Showing an automated number as if it were the value of the home.
- A login wall in front of the first photo. People who enjoy those can stay on a portal.
- Photos uploaded straight from the camera, followed by surprise that the page sits there.
Why an agent would hire us
You can inspect the work first
A listings marketplace, a product finder and a builder's site are all live and open to look through. Walk them the way you'd walk a house before an offer.
We treat your site like a listing
Photos sized right, a plan a seller can read and neighborhood pages with something to say. It's what you'd do for her house, done for yours.
The custom work is yours
Your domain and your pages, with content management you run yourself. Once a project is paid in full, the custom work is yours under our published terms. Ask your broker what a change of brokerage would mean for it.
Recent builds, live right now.
The full portfolio
Bleuwave Construction
Full-Stack Build · Commercial & Residential Contractor
A veteran-owned Phoenix contractor that self-performs everything under $100,000, built around the one promise clients actually care about: the people who quote the job are the people who show up.
MacroExits
Marketplace · Web Application
A marketplace for buying and selling small digital businesses, with the numbers in daylight and two AI analysts on every listing.
The Sports Desk
SaaS · Quantitative Sports Analytics
A quantitative research desk for fantasy football, factor-based projections that show their work, built the way a trading desk is built rather than a rankings blog.
Bleuwave (Home Services)
Multi-Trade Brand Hub
The parent brand hub tying HVAC, plumbing, and electrical together in one highly interactive site.
Simply amazing!
They took our outdated website and transformed it into a modern, user-friendly platform that truly represents our brand.
They get it done.
We had no idea where to start; they explained the build process and were patient with our many questions. All expectations and timelines were met. Double thumbs up!
Questions we hear a lot.
What does a real estate website cost?
Fixed prices by page count: $1,500 for up to 10 pages, $2,250 for 11 to 20, $3,750 for 21 to 50 and $5,750 for 51 to 70. Neighborhood guides and team pages are what push an agent up that list. Every package includes SEO, design, content writing, content management, lead form capture, online booking, one custom third-party API integration and a year of support. Custom tools are quoted separately, from $575, depending on complexity. There's 0% financing with 25% down, up to 12 months on any project, and financed projects are hosted on the DataCram platform for the length of the plan. See pricing.
Do we need IDX search on the site?
It depends on who you want. If your business leans toward sellers, we'd build the seller pages first and add search later. If buyers matter most, ask your MLS and your provider what their terms allow, and we'll build to those terms. The software page covers what a larger build involves.
Can you tell us what fair housing rules allow on a neighborhood page?
No. That's for your broker or counsel. We write about places: houses, lots, parks and commutes. We'd send your broker the drafts and change whatever they mark. We give no legal advice, and we don't describe any site as compliant.
Should the site offer an instant home value?
It can, if a number from a tool is shown as a rough range and your own analysis is offered next to it. We'd expect a seller to trust that more than a single figure, and it gives you a reason to call. Your broker should read the wording.
Will this bring us more listings?
We can't promise that. We can make you look like someone who markets a property well, and give a seller a way in that isn't a phone call. Google Ads can buy attention if you want it sooner. Whether anyone signs is up to you and the market.
Do you use a template for agent sites?
No. We hand-build each site. A listings marketplace and a homebuilder's site show what that looks like. If a template suits you better, an agency that does nothing but agent sites may have one waiting.
How fast can it go live?
Build starts within 24 hours of your go-ahead and most sites go live in 7 to 10 days. Your broker's read and your IDX provider's setup can add time, and those clocks aren't ours. We won't name a date until we've seen them.
Where to look next
- Real Estate MarketingThe full marketing playbook for your trade: SEO, ads, and season strategy.
- How We BuildThe hand-coded stack behind the PageSpeed scores.
- Pricing & EstimatorSlide to your project size — real numbers, in the open.
- SEO ServicesBuilt to be found, then tuned to stay found.
- Already Have a Site?Repair, upgrade, or rebuild, with the honest verdict first.
- ROI CalculatorRun your numbers before you spend a dime.
- Auto Services Web DesignCollision, detailing, tint. Heat and hail keep the bays full — we help keep them booked.
- Startups & Entrepreneurs Web DesignFrom napkin to launched. Product sites, MVPs, and the honest technical partner every founder needs.
- SaaS & Software Web DesignMarketing sites, app UIs, and the engineering in between — from someone who ships SaaS too.
Show us the site you'd show a seller.
Fifteen minutes with the developer and a written flat quote. We'd send your broker the draft before it goes up.