Logistics & Operations web design agency
A shipper wants a rate. A customer wants the load. Neither should need a phone call.
A logistics site has work to do before anyone admires it. We build public sites that take a complete quote request, and working tools that put status, documents and live data on one screen.
Free 15-minute call · written quote · build starts within 24 hours
Fixed prices, published
- Up to 10 pages$1,500
- 11 to 20 pages$2,250
- 21 to 50 pages$3,750
- 51 to 70 pages$5,750
Each one includes SEO, design, content writing, content management, lead forms, online booking and a year of support. See the full price list.
What we measured
104 independent Phoenix-area professional offices, tested on a simulated phone. Homepages only, totals only, and no business is named.
64.5median mobile speed score, of 100
5.2suntil the main content shows
7%offer online booking on the homepage
45%show a phone link and no form or booking
From our Phoenix-area website tests. A small group can swing on a few sites.
The best status call is the one nobody has to make.
Every "where's my freight" call asks something your systems already know, and a person with other work to do has to go look it up. A status page tied to your real data answers it first. We'd call that the most useful thing a logistics site can do, and nobody will ever compliment you on it. That's custom web app work, from $575, with the price depending on complexity.
We've done the unglamorous end of this. Blue Water Shipping is one working screen for a Gulf Coast ship agency: port maps, pilot sheets, weather and live vessel tracking, served from a MySQL core and live data feeds, so agents and captains stop reconciling six sources at 5 a.m. Nobody has ever asked about the hero image. Riggins Inventory Services is the other side of the trade, a credibility-first site for a firm auditing stockrooms and warehouses. We'd learn your operation by listening to the people who run it.
The public site still has to sell. We didn't test freight companies as a group. The nearest we have is the 104 professional offices in our Phoenix-area sample, where 46% have a form on the homepage, newsletter sign-ups included, and 45% show a phone link and no form or booking. A rate request needs ZIPs, a pickup date, weight and commodity. Our read is that a phone link or a single message box gets you half of that and a round of calls. A proper site asks for all of it once.
What we build against
- A quote form with one message box, so every rate starts with a round of phone calls.
- Customers calling for a status the site could show them.
- Shipper sales and driver recruiting fighting over one homepage.
- A system of record that is really a spreadsheet one person understands.
- Morning truth spread across six tabs and a phone call.
Inside a logistics & operations website
Public pages up front. A working tool behind them.
The front half is a sales site with unusually good forms. Modes and lanes you run, equipment you own, and how fast you quote. Fields change with the freight: pallet count and class for LTL, dimensions for oversize, a UN number when someone marks a load as hazmat. Your compliance lead decides what those fields ask. We build the form. Numbers like MC and USDOT go in the footer as text if you operate under them, so a shipper can vet you without a call. Search gets real lane pages to read.
The back half is a tool, and tools get judged on bad days. Build for the surge, because we'd expect that's when it gets opened most, and tell the truth when data goes stale. A feed that quit an hour ago should say so on the screen. A confident wrong number is worse than a blank one. That's full-stack engineering, and it's closer to plumbing than design.
Tools also need looking after. Maintenance covers the routine, and a year of support comes with every website package. If a page looks dead, the down checker tells you whether it's the site or your connection. The logistics marketing page covers how to get shippers to the front half.
The pages a logistics site needs
Request a freight quote
Fields by mode for FTL, LTL and specialized freight, so a request arrives complete enough to price.
Shipment tracking
Any reference a customer is holding, PRO, BOL, container or PO, returns a status timeline.
Lane pages
Only the lanes you run regularly and want more of, with realistic transit times and the equipment you use.
Equipment and fleet specs
Trailer types, dimensions, weight limits and reefer ranges, photographed on your own units.
Carrier setup and driver recruiting
The setup packet for brokers, or pay and home time for carriers, with an application that works on a phone.
Warehousing and cross-dock
Locations, storage types and how inventory and orders connect to your systems.
Features that save a phone call
A TMS connection
Quote requests can go straight in, where your TMS accepts them. One custom third-party API integration comes with every website package. Where no connection exists, requests arrive as a tidy email your team can key in fast.
Document lookup by reference
BOLs, PODs and invoices retrieved with a reference number and an email, no phone call to dispatch. That's a portal, and it gets quoted in writing first.
Class and accessorial help
Short explanations beside each dropdown, so a first-time LTL shipper has a chance at the right class. Your team writes what they'd say on the phone, and we put it beside the field.
Feeds that admit when they're stale
Each live source carries its own timestamp and a visible warning when it stops. It's what you'd want from anything consulted at 5 a.m.
Routine messages sent without a person
Status alerts and shipment updates can go out on their own, with automation built around your real process. We'd map the process first, since automating a bad one just gets you there sooner.
What we'd fix first on a logistics site
- A customer login required just to see whether a load delivered.
- Fleet photos of somebody else's trucks. Shippers and drivers can both read a door logo.
- A hundred lane pages with the city names swapped and nothing else different.
- A tracking widget that shows the last known status with no time on it, so a three-day-old update reads like news.
Why an operations company would call us.
We've built a working screen
Blue Water Shipping's platform replaces six morning sources for a working ship agency. It's a tool first, and we're content to have it judged that way.
We listen before we build
We'd learn your operation from the people who run it, and we'd ask a lot of questions before quoting a screen.
One developer, the whole stack
Database, feeds, screens and the public site sit with the person who quoted them, and that's who you'd call about it later.
Logistics & Operations work, live right now.
The full portfolio
They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.
What stood out was the balance of design and operations.
The site looked polished, but the real win was behind the scenes: better forms, cleaner handoffs, stronger tracking, fewer manual steps.
Questions we hear a lot.
What does a logistics website or tool cost?
Two prices, because it's two things. The public site is flat by page count: $1,500 for up to 10, $2,250 for 11 to 20, $3,750 for 21 to 50 and $5,750 for 51 to 70. That buys SEO, design, content writing, content management, lead form capture, online booking, a year of support and one custom third-party API integration, which could be your TMS. Web apps, portals and further integrations start from $575, and the price depends on complexity. You get the quote in writing first. See pricing.
Can you integrate live data like AIS, weather or port systems?
Yes, it's the core of Blue Water Shipping. The work is in sourcing, refresh logic and what the screen does when a feed fails. We'd want to see your sources before quoting, since some are cleaner than others.
How does ship agency work carry over to trucking or freight brokerage?
Our logistics work is a ship agency platform and an inventory auditing firm's site. The problems rhyme: scattered data, status questions and customers who need to verify you. We'd start by sitting with whoever answers your phones.
Will quote requests reach our TMS?
Often, if the TMS accepts data by API or a structured email. Each form field gets matched to its TMS field, and here's how that work runs. If neither option exists, you get a consistently formatted email.
Should we build a page for every lane?
No. Build the ones you run regularly and want more freight on, with real transit times. In our opinion a few honest lane pages beat hundreds of thin ones. We can't promise rankings from either, but we'd only stand behind the first.
How should the site handle hazmat or oversize freight?
With questions that appear only when they apply, and a short page on what you haul and what you don't. What the rules require for a given load is your compliance lead's call or your adviser's. We won't state it on your site for you.
How fast can it go live?
For the public site, build starts within 24 hours of your go-ahead and most sites go live in 7 to 10 days. A tool depends on your data and gets scoped before it gets a date. Smoke testing is how we'd check the flows you rely on keep working.
Where to look next
- Logistics & Operations MarketingThe full marketing playbook for your trade: SEO, ads, and season strategy.
- How We BuildThe hand-coded stack behind the PageSpeed scores.
- Pricing & EstimatorSlide to your project size — real numbers, in the open.
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- Already Have a Site?Repair, upgrade, or rebuild, with the honest verdict first.
- ROI CalculatorRun your numbers before you spend a dime.
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Retire one phone call a day, then go after the rest.
Bring the spreadsheet everyone's afraid to touch. After 15 minutes with the developer, a written quote follows.