Sports & Coaching web design agency
You sell hours. A text thread is a bad place to keep them.
Lesson slots and camp spots are inventory, and they spoil. We build the site that sells them and the system that counts them, so the coach can coach. We've done it for a former Major Leaguer's training business.
Free 15-minute call · written quote · build starts within 24 hours
Fixed prices, published
- Up to 10 pages$1,500
- 11 to 20 pages$2,250
- 21 to 50 pages$3,750
- 51 to 70 pages$5,750
Each one includes SEO, design, content writing, content management, lead forms, online booking and a year of support. See the full price list.
An empty hour doesn't keep.
A coach sells two things that spoil: lesson hours and camp spots. An empty four o'clock doesn't keep until Friday. A camp that oversold by three is worse, because now you're the one calling parents. That makes a coaching website an inventory system with a bio attached. Run it from text messages and the inventory lives in your head, where it competes with the bunt defense.
We've built this. Coach T's Hit Lab belongs to a former Major League hitter. Players and parents book lessons and clinics online, and he manages schedule and roster from one place. TourneyLink lets coaches filter youth baseball and softball tournaments by location, age and sport. Athfinity puts tournaments, camps, clinics and tryouts across twelve sports on one live map, with operator plans billed through Stripe.
We did not test coaching businesses as a group. The nearest thing in our Phoenix-area sample is 22 fitness businesses, a small group, so call it a hint. On those homepages, 9% offered online booking and 50% had a tappable phone link. Across all 487 sites we tested, 49% showed a phone link and no form or booking on the homepage. If your homepage is in that crowd, every lesson you sell has to get through your own thumbs.
What we build against
- Booking lives in a text thread you answer from the parking lot.
- One clinic has a waitlist and the next one has four kids.
- Someone owes you for three lessons, and you can't remember who.
- Last summer's camp dates are still up, and somebody just asked about them.
- The coaching is first-rate, and the website looks like a teammate's cousin built it.
Inside a sports & coaching website
Sell the parent, schedule the athlete, count the spots.
Our read is that two people read this page. One swings and one pays. The athlete wants to see the training and who else does it. The parent wants to know who'll be with their kid, where to park and what an hour costs. Write for both, and put the price where neither has to ask.
Each thing you sell counts differently. A private lesson is a slot on one coach's calendar. A camp is a number of spots by age group, with a deadline. A package is a balance that runs down. A generic contact form treats them all alike and leaves the arithmetic to you. Online booking comes with every website package. Capacity limits, waitlists and balances are custom application work, starting at $575, with pricing that depends on complexity.
Our range runs past the batting cage. The Sports Desk is a fantasy football research tool with a factor model behind it, and Deadball Front Office is a baseball GM simulation in the browser. If you run a gym, see fitness web design. If you run a school program, see education.
The pages a coaching business needs
Lessons and prices
Private, small group, length and price per session or package. Say when unused sessions expire, before anyone has a reason to argue about it.
Camps and clinics
Dates, age groups, spots left and what to bring, with registration on the same page. Take last year's down the day it ends.
The coach
Where you played, who you've coached and your policies for working with kids, as you actually run them. This page is written for the parent.
The facility
Address, cages or courts or fields, parking and where a parent can sit. We'd expect a parent driving there for the first time to want all of it.
Teams and clubs
Rates and scheduling for a whole roster. One team booking could fill a dead hour that single lessons won't.
Athlete results
True ones, shared with the family's permission, credited to the athlete. Nobody should read it as a promise about their own kid.
The parts that do the counting
Calendars that know about the cage
Each coach has their own availability, and shared space gets blocked across all of them, so two coaches can't book one cage. That's application work, quoted once we've seen your schedule.
Spots that count themselves
Age groups close when full and a waitlist opens. Coach T's platform handles lesson and clinic booking, schedule and roster on one database, which is the pattern we'd start from.
Sign-in without another password
TourneyLink uses social sign-in so coaches and organizers can skip the password step. Social login does the same for a parent with one free hand.
Payment at the moment of booking
The one custom API integration in your package can connect a payment service. Athfinity bills through Stripe. More elaborate billing falls under API integration.
Found by the parent down the road
SEO comes with every package, and a tended Google Business Profile tells a nearby parent your hours and address. We don't promise rankings. Ongoing SEO starts at $575 a month, depending on complexity, setup and budget.
An email before the season starts
Last year's camp families are the people to tell first. Email marketing reaches them with a date and a link before you've spent a dollar on strangers.
Errors a good coach can't afford
- Making a parent send a direct message to learn what an hour costs.
- Putting a kid's name, school and practice time on one public page. We'd use first names, get a parent's permission in writing and ask your own adviser what else applies.
- Promising a scholarship by implication. One athlete's commitment is one athlete's.
- Taking camp registrations by email, then finding out on Saturday that you have more kids than jerseys.
Why coaches and organizers call us
We've built it for a coach
Coach T's Hit Lab runs lessons, clinics and rosters for a former Major League hitter. We don't need the difference between a clinic and a lesson explained.
We've built the organizer's side too
TourneyLink and Athfinity are two-sided: discovery for families and coaches, reach for the people running events. That's a different build from a coach's calendar, and we've done both.
Software sized to one coach
You may not need custom software at all. If the online booking in a website package covers your calendar, we'll say so and leave the application money in your pocket.
Sports & Coaching work, live right now.
The full portfolio
They helped us turn a loose idea into a working digital product — asked sharp questions, found the hidden workflow problems, and built a system our staff could use without a long training curve.
Casey, the owner and developer, took the project and ran with it 100%.
I gave him specific direction and he went well above the call of duty. Five star service all the way!
Questions we hear a lot.
What does a coaching website cost?
Websites are fixed by page count: $1,500 for up to 10 pages, $2,250 for 11 to 20, $3,750 for 21 to 50 and $5,750 for 51 to 70. Online booking is in every package. A system with rosters, waitlists and package balances starts at $575, and that pricing depends on complexity, so you get a written quote first.
Can parents book and pay without calling me?
Booking, yes. It comes with every package. Payment runs through a payment service, which can be the one custom API integration your package includes. If you take deposits, packages and refunds, we'd scope that as application work.
What about camps with limited spots?
That's a registration system: spots by age group, a waitlist and a roster you can print on game day. We'd quote it after seeing how your camps actually run. It can sit behind the same site your lessons sell from.
Does a small training business need custom software?
Often not at first. One coach with one calendar may be fine with a package's online booking. Custom earns its price when you've got several coaches, shared space or balances to track, because then the arithmetic is eating your evenings.
How should we handle waivers and photos of minors?
Your attorney, insurer or league tells you what you need and writes the wording. We don't give legal advice. We can put their waiver and their permission language into registration, so it's collected once and kept with the registration.
We run tournaments or a league. Can you build for that?
Yes. TourneyLink and Athfinity both connect organizers with the families and coaches looking for them. A marketplace is a larger build than a coach's site, so it's quoted as full-stack work after we talk through both sides.
Do we need a phone app?
We'd start with a site that works on a phone, since a parent booking a lesson shouldn't have to install anything. If you need an app for rosters or team communication, mobile app work starts at $3,750.
How fast can it be ready for the season?
Build starts within 24 hours of your go-ahead, and most sites go live in 7 to 10 days. A registration system depends on its scope. Tell us the first day of camp on the first call, and we'll say what we can fit ahead of it.
Where to look next
- Sports & Coaching MarketingThe full marketing playbook for your trade: SEO, ads, and season strategy.
- How We BuildThe hand-coded stack behind the PageSpeed scores.
- Pricing & EstimatorSlide to your project size — real numbers, in the open.
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- Already Have a Site?Repair, upgrade, or rebuild, with the honest verdict first.
- ROI CalculatorRun your numbers before you spend a dime.
- Nonprofits Web DesignMission-first sites that make giving easy and the impact impossible to miss.
- Wineries & Breweries Web DesignTastings booked, clubs joined, bottles shipped — craft, sold with craft.
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Get your evenings back from the calendar.
Fifteen minutes with the developer. Tell us what you sell and how many coaches you've got, and you'll get a written quote.