eCommerce & Retail web design agency
Your product page is the only clerk on the floor.
In a shop, a clerk answers the sizing question, knows what's in the back and says when it'll arrive. Online, one page does all of that, on a phone, for every product you sell. We build that page, the catalog around it and the checkout after it. Stores start at $2,500.
Free 15-minute call · written quote · build starts within 24 hours
Fixed prices, published
- Up to 10 pages$1,500
- 11 to 20 pages$2,250
- 21 to 50 pages$3,750
- 51 to 70 pages$5,750
Each one includes SEO, design, content writing, content management, lead forms, online booking and a year of support. See the full price list.
What we measured
46 independent Phoenix-area shops, tested on a simulated phone. Homepages only, totals only, and no business is named.
61.5median mobile speed score, of 100
7.2suntil the main content shows
0%offer online booking on the homepage
52%show a phone link and no form or booking
From our Phoenix-area website tests. A small group can swing on a few sites.
Nobody can see the customer walk out.
A shopkeeper can watch a customer pick up a lamp, turn it over and put it back. A store owner online gets a smaller number at the end of the month and no explanation. No bell rings on the way out. So the page has to answer what a good clerk would answer before anyone thinks to ask. Does it fit. Is it in stock. What does shipping run. Can I send it back. Our read is that each unanswered question is a small invitation to open another tab.
That is the work of an online store build, and the platform follows the catalog. We've done Shopify development work on Mexican Tile Designs, where a buyer can shop by tile type or by room. We built Rhinestone Supply as a custom catalog of thousands of stones, filterable four ways, for people who order by the gross. A store already running can start smaller, with WooCommerce repair or a single checkout fix.
We tested the homepages of 46 independent Phoenix-area shops. We did not test their checkouts, and a shop with a street address isn't always an online store, so take this as a neighbor's report. The figures still bear on you. The main content took 7.2 seconds to appear on a simulated phone at the median. And only 24% had any form on the homepage, newsletter sign-ups included. On the rest, a visitor who isn't ready to buy today has nowhere on that homepage to leave an address, and if you paid for that visit you'll pay again for the next one. That's the case for email.
What we build against
- The buyer learns the shipping cost at the moment of greatest commitment and least patience.
- A platform update went out on Friday and nobody placed a test order.
- The stock counts in the store, the warehouse sheet and the marketplace listing have never once agreed.
- The search box returns nothing for a misspelling or a part number.
- Order emails stopped going out, and the first report came from an annoyed customer.
Inside a ecommerce & retail website
The clerk's script, page by page.
Fix the product template and every product gets the fix. Break it and every product gets that too. That's why we'd spend most of a store's budget on a few templates, and write them from the buyer's questions before anyone picks a typeface. A shipping estimate near the button. A variant picker that knows what's out of stock. The return terms in one sentence.
The catalog decides the rest. Mexican Tile Designs sells on browsing, so its collections filter by color and style and the store is organized by the room as well as the tile. Rhinestone Supply sells to people who already know the shape, size and finish they want, so the work went into a product finder. Those two stores don't even share a platform. Start with what your buyer does first, and the structure follows.
After launch, stores break in their own ways. We repair order emails that stop, variations that misbehave and Shopify stores missing from Google. Flat-priced repairs start at $149, with a full refund if we can't fix it.
The pages a store can't do without
Product template
Photos that zoom on a phone, variants with honest stock, a shipping estimate and the return terms beside the button. Every product inherits it.
Collections with real filters
Filters built from how your buyer describes the thing: color and style for tile, shape and size for stones. A buyer's words beat a warehouse's.
Shipping
Carriers, cutoff times, thresholds and where you won't ship. Keep it one tap from every product, where a nervous gift buyer in December can find it.
Returns
How long, what condition and who pays the postage. Link it from every product, because the clerk would have said so out loud.
Fit, size or compatibility finder
Actual measurements, or a lookup that says yes, this part goes on that model. We'd expect a wrong order prevented to beat a wrong order refunded.
Order status
Order number and email, no login. It answers 'where's my order' without anyone on your staff having to.
Trade and bulk buyers
SKUs in plain sight and a clear way to order in quantity. Somebody buying by the gross doesn't need a lifestyle photo.
What does the clerk's job
Shipping estimate before the cart
A ZIP code on the product page returns a cost and a rough arrival, so the last screen holds no news. A checkout that misbehaves gets its own repair.
Search that survives a typo
It takes a misspelling, a part number and the word your buyer uses rather than the word your supplier uses. Rhinestone Supply shows how far a catalog goes when findability gets the budget. For stores that need more, full-stack work takes it further.
Pay the way the phone already knows
Guest checkout first, with the account offer after the money. Apple Pay and the other wallets get tested on a phone, because a button that quietly stops working won't tell you.
An address when the size is sold out
A sold-out variant asks for an email rather than closing the door. Email flows send the note when stock returns, and the customer you already paid for gets a second chance.
Product data Google can read
Price, availability and SKU marked up on each product, as part of the SEO groundwork. If you run Google Ads, we'd keep the shopping feed matched to the store. We don't promise rankings.
Images sized for the phone
Our read is that big photographs are where a store's weight usually comes from. The $399 Speed Fix measures PageSpeed before and after and leaves your design alone.
How a store sends buyers out the door
- Deleting a discontinued product and its search history with it, when the page could point to the nearest replacement.
- Pasting the manufacturer's description, so your page says what every other seller's page says.
- Testing the checkout once, on a desktop, in the week it launched.
- Buying more ads to make up for a checkout nobody has tried lately.
Why store owners call us
Store breakage is on our price list
Checkout failures, stuck order emails and conflicts after an update are ordinary work here. Flat repairs run from $149 to $399, and you get a full refund if we can't fix it.
The catalog gets the attention
Rhinestone Supply's build went into finding the right stone among thousands. We start with how your buyer looks for a thing, and the homepage comes later.
No platform to sell you
WooCommerce, Shopify or custom. We work in all three, and the recommendation follows your operation. Hand-painted tile and bulk rhinestones ended up on different platforms.
eCommerce & Retail work, live right now.
The full portfolio
Wow!
Casey rocked! The process was so easy, I told Casey what I wanted and he built it. My go-to with my online business, which has grown exponentially since working together.
Simply amazing!
They took our outdated website and transformed it into a modern, user-friendly platform that truly represents our brand.
Questions we hear a lot.
How much does an online store cost?
Stores start at $2,500. The number moves with catalog size, platform and integrations, and you get a written quote before anything starts. Financing is 0% with 25% down for up to 12 months, with the site hosted on the DataCram platform for the length of the plan. Shopify stores can't be financed. If your store only needs a repair, flat-priced fixes run from $149 to $399.
Shopify, WooCommerce or custom?
Shopify if its way of doing things suits you and you'd rather not look after the plumbing. WooCommerce when you want ownership and room to bend it, and you accept that there's more to maintain. Custom when the catalog or the buying process outgrows both. We'll tell you which we'd pick and why.
Should we fix our store or rebuild it?
Find out first. A repair costs little next to a rebuild, and if the trouble is one checkout step, a new design only moves it to a nicer page. If the platform itself is the problem, a redesign is the honest answer, and we'll say so.
Can you handle thousands of products?
Yes. Rhinestone Supply carries thousands of stones that differ by shape, size, color and finish. We start with the data: clean attributes, real categories and filters a buyer recognizes. A big catalog with messy data is a junk drawer with a search box.
Will we lose our rankings if we change platforms?
Nobody can promise you won't. We'd map every old URL to its new home, redirect each one and check that products still carry their markup. If you've already moved and traffic dropped, start with a ranking drop diagnosis.
Who handles sales tax and payment rules?
Your accountant is the one to ask what you owe and where. Your payment provider sets its own terms. We set the store up to match what they tell you, and we don't give tax or legal advice.
When should we start for the holidays?
Earlier than feels necessary. We'd avoid changing a checkout during peak week, so get the risky work done ahead of it. Black Friday starts on your product page says what to look at first. Build starts within 24 hours of your go-ahead. A store's timeline depends on the catalog, so ask on the first call.
Where to look next
- eCommerce & Retail MarketingThe full marketing playbook for your trade: SEO, ads, and season strategy.
- How We BuildThe hand-coded stack behind the PageSpeed scores.
- Pricing & EstimatorSlide to your project size — real numbers, in the open.
- SEO ServicesBuilt to be found, then tuned to stay found.
- Already Have a Site?Repair, upgrade, or rebuild, with the honest verdict first.
- ROI CalculatorRun your numbers before you spend a dime.
- Construction & Builders Web DesignPortfolio-first sites for builders whose work deserves better than a template.
- Home Services Web DesignMulti-trade companies with one brand and many phones. We build the machine behind all of them.
- Healthcare & Medical Web DesignCredibility, compliance, and calls — for practices and medical trades alike.
Send us the product page you sell the most from.
Fifteen minutes with the developer. We'll look at that page the way a buyer would, on a phone, and you'll get a written quote.