Bleuwave (Home Services) · landing page
System Installation & Replacement
A campaign page built for one search intent, one offer, and one action.
WordPress · MySQL · BroccoliAI · ServiceTitan
Most air conditioners in the Valley, the page observes, were sized by looking at the old one — which was sized by looking at the one before it. Somewhere back there, somebody guessed. It is a good hook because it turns a replacement from a purchase into a correction. The centerpiece is a repair-or-replace check: tap every sign that fits — age, a repair each of the last two summers, R-22, a repair quote north of a third of a new system — with the heaviest signs weighted double, and the page tells you which side of the line you are on. It calls itself a guide rather than a diagnosis, then gives a plain account of why an oversized system is the Valley's most common mistake.
- Leads with load calculation over habit — the real argument for a new system
- A repair-or-replace check with weighted signs that updates as the visitor taps
- Honest about its limits: a guide, not a diagnosis, with the written price after a technician measures
- Explains short cycling in plain terms, so the right-sized system stops sounding like a downgrade
10 pages in this campaign
The rest of the campaign.
Each one aimed at a single search intent rather than trying to serve them all — which is what makes a campaign page outperform a homepage.
Want one like this?
Landing pages that earn their traffic.
One page, one intent, one action. Tell us what you are running and you will get a straight answer and a flat number — from the developer who would build it, not a salesperson.
Prefer to talk? (480) 525-7582.
Campaigns deserve better than the homepage.
Every dollar you send to a general page asks the visitor to find their own way. A page built for the ad they clicked does the opposite.