Bleuwave (Home Services) · landing page
HVAC Replacement & Repair
A campaign page built for one search intent, one offer, and one action.
Custom PHP · MySQL · BroccoliAI · ServiceTitan
The workhorse replacement-and-repair page, built for Arizona's most urgent home problem. It gives three concrete reasons to act now, explains why homeowners choose Bleuwave, and — again — points at the actual person who will handle the job.
- Three specific reasons to act, rather than generic seasonal pressure
- Handles both repair and replacement intent on one page without muddling either
- Free estimate offered prominently and repeatedly down a long page
- Human ownership of the job stated explicitly
Reviews before the offer
A homeowner whose air conditioner is failing in an Arizona summer often has two or three companies open in browser tabs. This page shows proof before it asks for anything. The manager's card sits right after the hero, with a short first-person line about personally overseeing every install, and it is followed by a strip of verbatim Google review excerpts.
Each excerpt is tagged by the job it describes, such as an inspection, a repair, a thermostat install or a maintenance visit, so a visitor can find a story that matches their own problem. Several mention the technician by first name, which supports the page's central claim that real people do the work.
Each bonus gets its own case
The three reasons to act are set out as three cards, each with a short argument. Financing is presented as not letting cost delay comfort, with a link to get pre-qualified. Duct cleaning is marked as the most popular add-on and explained as cleaner air from the first day. The smart thermostat is tied to phone control and energy use. The two add-on cards state what each is worth, so the bonuses read as something concrete rather than vague extras.
A feature table follows, comparing Bleuwave with “the other guys” row by row: financing, the free add-ons, manager access instead of a call center, same-day service, upfront pricing. Fine print under the offers says they apply to new installs in the Phoenix metro for a limited time.
One form, two kinds of visitor
The page serves people who need a repair and people ready to replace, and the form does not force either into the other's path. Its service menu lists AC repair beside new installs, replacements, financing and a second opinion. The heading above it, “Lock in all three offers,” addresses the replacement buyer, while the repair option keeps the door open for someone whose unit may only need a part.
The three-step process describes the visit honestly: a technician evaluates the home and recommends a system before financing comes up. Compared with the installation page in the same set, this one relies less on calculators and more on reviews and the comparison table, which suits a visitor making a decision under heat pressure.
10 pages in this campaign
The rest of the campaign.
Each one aimed at a single search intent rather than trying to serve them all — which is what makes a campaign page outperform a homepage.
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One page, one intent, one action. Tell us what you are running and you will get a straight answer and a flat number — from the developer who would build it, not a salesperson.
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Campaigns deserve better than the homepage.
Every dollar you send to a general page asks the visitor to find their own way. A page built for the ad they clicked does the opposite.