Bleuwave (Home Services) · landing page
Leave a Google Review
A campaign page built for one search intent, one offer, and one action.
Custom PHP · MySQL · BroccoliAI · ServiceTitan
A review-collection page, which is an unglamorous job done unusually well. It asks for sixty seconds, routes the customer by which service they used, and handles the person who has already reviewed — so the page never wastes anyone's goodwill.
- Sets a sixty-second expectation, which materially lifts completion
- Routes by service so the review lands with the right context
- Handles repeat visitors gracefully instead of asking twice
- Turns satisfied customers into local search visibility
A page for people who already hired the company
Everyone else in this campaign is a prospect. The visitor here is a customer whose job is finished, and the page is written to thank them and make reviewing easy. The headline invites them to share their experience, and the intro gives two reasons that matter to a satisfied customer: it helps neighbors find a trustworthy contractor, and it helps the team improve.
The page carries no offer, no coupon and no estimate form. Apart from the standard scheduling buttons every Bleuwave page shares, everything on it points toward the review request.
Four trade cards, each opening its own Google profile
Bleuwave keeps separate Google profiles for HVAC, electrical, plumbing and handyman work, and a review left on the wrong one does little for the trade that earned it. So the page shows four cards, each with that profile's current rating and review count, and each button opens the review box for that profile directly. A note encourages customers who used more than one service to review each.
Three numbered steps describe the whole task: pick the service, tap the button, rate and submit. A line reassures the visitor that no new account is needed beyond the Google account they already have.
Room for the customer who isn't happy
The FAQ includes a question most review pages avoid: what if the work was not right? The answer gives the office number and asks the customer to call so the problem can be fixed, an honest alternative to a negative review. Another answer explains that reviews live on Google, are verified there, and are not filtered.
Further down, a wall of verbatim reviews covers jobs from a sewer replacement to an EV charger to an accent wall, which shows a hesitant writer what a useful review looks like. The page closes with scheduling and callback buttons, so a returning customer who needs another job has a path. It is a small but useful piece of the Bleuwave work.
10 pages in this campaign
The rest of the campaign.
Each one aimed at a single search intent rather than trying to serve them all — which is what makes a campaign page outperform a homepage.
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Campaigns deserve better than the homepage.
Every dollar you send to a general page asks the visitor to find their own way. A page built for the ad they clicked does the opposite.