Bleuwave (Home Services) · landing page
Phoenix Metro HVAC Installation
A campaign page built for one search intent, one offer, and one action.
Custom PHP · MySQL · BroccoliAI · ServiceTitan
An installation page that does something rare in home services: it names the person you will deal with. Rather than selling a unit swap, it sells a full comfort upgrade handled by a named HVAC manager — which turns an anonymous quote request into a conversation with someone specific.
- Puts a named manager front and center, replacing a faceless form with a person
- Reframes the purchase from 'a new box' to a whole-home comfort outcome
- Substantial page that answers the questions a five-figure decision raises
- Direct phone and email, because this buyer often prefers to talk first
Three bonuses, introduced before the price
This page is for a homeowner who has decided the old unit has to go and is now comparing installers. The hero puts three limited-time offers in a short list: 0% financing on approved credit, free duct cleaning with the install, and an included smart thermostat upgrade. The same three appear again beside the form, so a visitor who scrolls straight to the form still sees them.
Above the form, a short list explains what every install conversation covers: a load calculation so the system is sized for the house, a look at ducts and airflow, financing explained before any decision, and a written price with an install date. That list sets expectations for the visit before anyone books it.
Two tools that slow the reader down usefully
The savings estimator has two sliders, home size and system tonnage, and returns a monthly and annual cooling-savings range. It labels itself a planning estimate rather than a guarantee and lists what changes the real figure: equipment age, duct condition, insulation, usage and utility rates. That honesty keeps the tool credible.
A second widget asks the visitor to choose what matters most, financing, duct cleaning or the thermostat, and a panel explains how that priority is handled during a replacement, with a next step attached. A comparison table then sets a typical installer against Bleuwave on communication, what the install includes, payment options and follow-through after install day.
A form that asks how the customer wants to hear back
Only name and phone are required. Beyond them, the form asks what the visitor is interested in, with options for a new install, replacing an old unit, financing, or a second opinion. That last choice welcomes someone already holding another company's quote. Property type, timeline and contact preference (phone, text or email) let the follow-up match how the homeowner actually wants to be reached, and a details box suggests including the age of the equipment.
A three-step close, request, review options, install, repeats the path in a few words. The page is one of several paid-search landing pages built for the same HVAC team, and it is the one that gives the most time to the install itself.
10 pages in this campaign
The rest of the campaign.
Each one aimed at a single search intent rather than trying to serve them all — which is what makes a campaign page outperform a homepage.
Want one like this?
Landing pages that earn their traffic.
One page, one intent, one action. Tell us what you are running and you will get a straight answer and a flat number — from the developer who would build it, not a salesperson.
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Campaigns deserve better than the homepage.
Every dollar you send to a general page asks the visitor to find their own way. A page built for the ad they clicked does the opposite.