Bleuwave (Home Services) · landing page
Custom Iron Entry Doors — 15% Off
A campaign page built for one search intent, one offer, and one action.
Custom PHP · MySQL · BroccoliAI · ServiceTitan
A promotional page for custom iron entry doors, built around first impressions — which is also exactly what the product sells. It lets visitors explore door styles rather than scroll a catalog, and carries a time-bound 15% offer that gives the page a reason to be acted on today.
- Style explorer lets buyers browse configurations instead of reading specifications
- A clear, honest discount with a defined boundary
- Visual-first layout appropriate to a product bought on appearance
- Dedicated phone line so inquiries reach the right team
Six door styles, each matched to an entry
The style explorer does more than show pictures. Each of the six options includes a sentence about the kind of opening it suits. Single Arched brings character to a standard entry. Double Entry fits larger facades. Sidelights bring light into a dark foyer. Modern Flush is written for desert-modern homes. Full Glass balances security with visibility. Grand Arch is the showpiece. A homeowner can find their own front door in that list before thinking about price.
A line above the explorer notes that every door is built to the exact opening, so the six styles are starting points rather than catalog products.
Showing the discount on the visitor's own budget
The page offers 15% off for a limited time, with a countdown beneath the hero. Rather than leaving the percentage abstract, a calculator lets the visitor slide to an estimated project budget and watch the savings and adjusted price update. It is labeled as an illustration, with final pricing confirmed at the free measurement.
The FAQ explains how the discount works in practice: it is applied to the written quote after measuring, so the figure the homeowner approves already includes it. That one answer removes the worry that the offer will disappear at signing. Six short reasons to choose iron follow, including security, finishes made for Phoenix sun, low maintenance and optional insulated glass.
Measurement is the actual next step
The button says “Claim My 15% Off,” but what the visitor is really booking is a free in-home measurement. A three-part section explains the sequence: exact numbers from the opening, a door forged and finished to that spec with scrollwork, glass and finish chosen together, then a one-day installation that is sealed, adjusted and walked through.
The form's menu names door configurations, single, double, with sidelights, with transom, or not sure, so the specialist knows the scope before visiting. A before-and-after slider shows an ordinary entry transformed. The page sits under the Handyman trade in the breadcrumb and carries a phone number separate from the HVAC pages beside it.
10 pages in this campaign
The rest of the campaign.
Each one aimed at a single search intent rather than trying to serve them all — which is what makes a campaign page outperform a homepage.
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Campaigns deserve better than the homepage.
Every dollar you send to a general page asks the visitor to find their own way. A page built for the ad they clicked does the opposite.