Bleuwave (Home Services) · landing page
New HVAC — 0% Financing
A campaign page built for one search intent, one offer, and one action.
Custom PHP · MySQL · BroccoliAI · ServiceTitan
A financing page that leads with reassurance rather than rates. The promise is comfort that shows up on time, explains the options, and gets the job done — with 0% financing as the thing that removes the last obstacle rather than the headline that carries the page.
- Financing positioned as an objection-remover, not a gimmick
- Asks the visitor what they need help with, routing them rather than guessing
- Explains what makes the company different in concrete terms
- Named contact and a direct number kept within reach throughout
A headline about behavior, not money
Someone financing a new system is worried about more than the payment. They want to know the company will arrive when promised, explain the options without pressure and finish the job properly. The H1 makes those three promises in that order, and the financing offer sits underneath as one item in a short list, alongside direct access to the HVAC manager.
The manager's card invites questions about the issues financing buyers actually have: whether to replace at all, rebates, and what size unit makes sense. It describes the contact as a real HVAC leader rather than a call-center shuffle, which speaks to the fear of signing a loan with a company you cannot reach later.
A three-way switch for replace, repair or maintain
The page's interactive section asks what the visitor needs help with today and offers three buttons. Replace opens a panel about reviewing system age, comfort issues and available install bonuses. Repair opens one promising to explain when replacement is worth considering, so the homeowner is not deciding under pressure. Maintain explains catching weak components before the heat arrives. Each panel ends with its own booking button.
That design means a financing page does not push someone with a working system toward a new one. The form follows the same logic, listing a maintenance visit and a repair alongside a new install and financing options.
Brand names with a disclaimer attached
A strip lists the equipment the company installs, from Trane and Carrier to Daikin and Mitsubishi Electric, followed by a plain disclaimer: Bleuwave is an independent contractor, the brand names belong to their manufacturers, and the company installs whatever fits the house. Brand recognition builds trust, and the disclaimer keeps it from implying a dealer relationship the company does not claim.
A four-step process, schedule, evaluate, choose and install, puts budget and timing in the evaluation step, where a financing conversation naturally belongs. The FAQ notes that final terms depend on lender approval. Across this HVAC campaign, this page reassures most and calculates least.
10 pages in this campaign
The rest of the campaign.
Each one aimed at a single search intent rather than trying to serve them all — which is what makes a campaign page outperform a homepage.
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Campaigns deserve better than the homepage.
Every dollar you send to a general page asks the visitor to find their own way. A page built for the ad they clicked does the opposite.